Online Marketing Strategy
A good Adwords campaign starts with an online marketing strategy. That may sound a little generic but often times site owners will simply think up a few keywords, add money to their account and start their campaign. This might work for some but for most its a frustrating ending before they ever really got started.
First you will need to define what action you are wanting the users to do. Is it buying one of your products? If so what are the unique selling points about that product that searchers will be interested in? What does the product page look like and is it compelling enough to initiate a visitor to buy that product? Is the product page cluttered with other categories of products so a new visitor gets lost? How easy is it for them to pay for this product once they decide to buy? These are some of the many questions that need to be asked to get an idea of what your Online Marketing Strategy should be.
Keyword Research
This is key to an Adwords campaign and is one of the many overlooked starting points when making a keyword list. Often times we don’t think exactly like our customers. We are too close to our products. Therefore its important to see what are the search terms being used for my product.
What keywords are my competitors being found by? Many times the most used keyword phrase isn’t what we would have picked initially. With research you can develop a quality Keyword list right out of the gate. Your keyword list is your gold mine. You will want to constantly maintain and update this list as data is constantly changing. There are several Keyword tools that we use to help us identify the best keywords for any campaign.
Google Analytics
We will install Google Analytics on your website if you haven’t already . It will be the life blood of maintaining your keyword list, optimizing your landing pages, budget setting, ROI,…etc. Its the single most important tool to maintain your online marketing strategy. Best of all its free. If your not sure how to do this then fill out our contact form and we’ll be happy to help.
