Online Reputation – Are You in Control?
It is becoming more and more important for companies and individuals to keep an eye on their online reputation. With the major search engines incorporating reviews into their search results it’s important to keep tabs on what is being said about you and where. This emerging market is filled with a lot of false companies many of which have websites setup to remove the same article they published on a sister site. However the need still exists. There is no instant gratification with reputation management – its all a matter of focusing on 3 areas
Monitoring Keywords
We Identify the negative keywords that you want to monitor or websites like twitter you want to watch. We setup online monitoring software for these keywords and websites which automatically notify us of activity. In some cases we will do manual searches as well especially at the beginning of a campaign. It’s important to setup monitoring of your reputation using such tools as Google Alerts to notify you about content you are wanting to keep an eye on.
Content Creation
In some cases you will not be able to remove negative content. It is then necessary to create good looking authoritative content to the truth of the situation or at least “the other side” of the story. Using best practice SEO techniques we build this content to be easily found by the search engines for the negative keywords we have identified. Our goal will be to leap-frog the negative content and drive it down off the first page of the Search Engines. This can be hard to do especially in regards to News sites that have enormous amounts of back links however, with persistance, updating and time you can win. We’ve done it.
Update
Once the positive content is created it will need to be maintained to keep it fresh and relevant to maintain the top spots. In most cases your negative content sites will not be doing this so in time they will drop off.
Fill out our contact form for more information on how to protect and monitor your reputation or brand.
Note: We do NOT recommend going to the negative content website and leaving contrary feedback ever! Why? For one it will be fresh content for the crawlers to notice which makes the site more relevant to search engines. In most cases this usually adds multiple flaming responses to your post which perpetuates the conversation. Secondly most negative sites attract negative people which will always beat you up with the limitless boundaries of their ignorance.
