Search Engine Optimization
Staying current on search engine changes is a full time job and one that we really enjoy. DAGMAR Marketing located in Jacksonville FL is committed to staying on top of the ever changing Search Engine Optimization Industry. There are no shortcuts to organic search traffic. It takes a lot of research and competitive analysis to be able to obtain the top rankings in search engines. Once achieved constant maintenance is needed to remain there. We focus on 5 main areas in our SEO campaigns.
Relevant Content
We start by looking at your page titles, header information, keyword useage, alt tags of pictures and how relevant this information is to your product or service. Even in cases where this information has already been set we find that using common marketing principles there are tweaks that can be made to make a difference. There is a fine line between making content for the search engines and making content for your users. We believe you should always write content for the user first and then make simple changes to accomodate best practice SEO techniques. After all whats the point of ranking well if you can’t convert your traffic.
Link Generation
We take a slightly different approach to Link Generation than most SEO shops. We focus more on quality of links instead of the amount links. Both are important but one good quality link on a relevant authoritative website can do more than hundreds of inferior links on non relevant pages. We start by analyzing your existing relationships to see where there are linking opportunities. We also target businesses that are in parallel markets that can benefit by sharing links.
Finding local niche websites and directories within your industry can turn up valuable linking opportunities. Of course we still look for any opportunity to build a link but find that prioritizing quality links allows for a much more stable SEO environment. If your a Jacksonville company wanting to get a leg up on your Search Engine Optimization campaign it pays off to leverage the relationships you have already built to maximize your link sharing opportunities.
Competitive Analysis
Knowing what your competitors are doing and how they are doing it is a key ingredient to a quality SEO campaign. Jacksonville companies that want a successful SEO campaign need to stay up on what your competitors are doing. Although you may never know everything there are tools that we use that points a spotlight on keywords, traffic and the amount of back links that your competitors have. This information is helpful in developing a strategy to overtake their current spot or at least set realistic goals on what can be achieved.
Blogging
Most businesses don’t have time or even care to blog, however in the online community blogs rule. Search Engines love updated relevant content which is why they love blogs. By blogging once a week you are engaging with your customer base and generating internal links as well as external links to sources. Its a strategy that once embraced can snowball into an avalanche of new opportunities such as lead generation and social media marketing. Every Jacksonville business that is serious about enhancing their online presence should invest in blogging.
Social Media Marketing
This is a very deep subject and a separate service altogether however, no SEO campaign is complete without at least dipping the proverbial toe into the Social Media pool. We recommend at least a Twitter and Facebook account that will link back to your main site, landing pages and your blog.
All of this can be done in stages to meet your comfort level and introduce you to the art of SEO.
Unfortunately SEO isn’t a one size fits all service. If you would like to explore the costs to get your website ranking better today then please fill out our contact form or return to our home page
