How to Grant Access to Google Analytics

How to Grant Access to Google Analytics

One of the most important tools for anyone who operates a website is Google Analytics. It is a powerful, free tool available to all website owners. At times you may need to allow people access to your analytics account. This could be an employee who’s working on your website or a consultant you’ve hired for […]

Google Analytics Setup Best Practices

Google Analytics Setup Best Practices

Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. After all, you’ll be making real business decisions based on this data. It’s best to understand Google analytics setup best practices from the start. Multiple analytics views […]

Conversions have tanked — or did your goal URLs change?

Conversions have tanked — or did your goal URLs change?

We’ve seen it time and again. A nicely redesigned, perhaps reorganized, website. Maybe a new platform. New user-friendly URLs. All is well — yet conversions have dropped to zero since the relaunch. Or have they? What’s going on? How destination goals work In Google Analytics, there are five goal-type options to track your site’s conversions […]

Ultimate Guide to Blocking Referrer Spam and Ghost Referrals

Ultimate Guide to Blocking Referrer Spam and Ghost Referrals

If you’ve ever seen a big spike in traffic to your site only to find that your referral reports show it’s mostly from low-quality or spammy sites, you may have been hit with referrer spam or ghost referrals. Because this type of spam has a significant effect on the information you receive, keeping you from […]

Inside Look at a Google Search Meeting

Inside Look at a Google Search Meeting

As part of my daily reading I came across this unique video that takes the viewer behind the scenes into a Google Quality Search meeting.   One thing I liked was how informal this meeting was.  You can see  Amit Singhal who is Senior VP at Google mixed with what looks like recent college grads in a […]

Webmaster Tools meets Analytics

Webmaster Tools meets Analytics

In a recent post from Google’s Webmaster blog it now appears that we should start seeing webmaster tools information within Google Analytics.    This is a nice feature as I constantly trolled between the two for information panels.  Analytics will now feature 3 reports based on webmaster information: Queries: impressions, clicks, position, and CTR info […]