Long-form Content: Why it’s Crucial – and How to Write Quality Posts

Long-form Content: Why it’s Crucial – and How to Write Quality Posts

In April 2016, study was published after the authors studied one million Google search results. As part of their findings, they wrote the following (bolding theirs): “we found that longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words.” They also analyzed 10,000 of the URLs […]

Getting Started With Content Strategy

Getting Started With Content Strategy

No digital marketing plan is complete without a content strategy. Content is the currency of the web and marketing, and Google continues to increase the influence of high-quality, relevant content on rankings in its search results. Developing a cohesive plan for your content — or just knowing where to start — may seem like a […]