Long-form Content: Why it’s Crucial – and How to Write Quality Posts

Long-form Content: Why it’s Crucial – and How to Write Quality Posts

In April 2016, study was published after the authors studied one million Google search results. As part of their findings, they wrote the following (bolding theirs): “we found that longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words.” They also analyzed 10,000 of the URLs […]

Spend Wisely on Content Writing

Spend Wisely on Content Writing

We’ve written about the cost of local SEO and national SEO, but what about the price of the content that drives nearly every aspect of online marketing? As with SEO, a better way to frame the question is from the perspective of the value of content writing. Can you afford inexpensive writers? Technology makes it possible for […]