Penguin Goes Real-time With 4.0 Update (At Last)

Penguin Goes Real-time With 4.0 Update (At Last)

After years of speculation, and a two-year wait for an update of any kind, Google announced that Penguin, a penalty that Google assesses for spammy links and that causes sites to drop in rankings, is now a permanent part of its core algorithm. It also now operates in real time, refreshing data much faster than […]

What we’re telling our clients about 2015

What we’re telling our clients about 2015

Based on the changes we saw in 2014, our marching orders for digital marketing in 2015 seem clear: Most of the old ways of doing things are either ineffective or not worth the risk. The best returns will be earned the hard way, though good, solid marketing. A set-it-and-forget-it approach to websites is asking for […]

A quick look back at 2014

A quick look back at 2014

Now that 2014 is in the rearview mirror, we can officially state that it was a big year in the world of SEO. It never sits still, of course, but it seems that the rate of change really picked up last year, especially when it came to Google’s updates. This is not an exhaustive list, […]

The real cost of cheap SEO.

The real cost of cheap SEO.

Search-engine optimization (SEO) hasn’t been around as long as most other forms of marketing, so it’s not as well understood. That’s not a problem for businesses that hire reputable SEO consultants who’ve put in the hard work to become experts. Those clients don’t have to be skilled at SEO to realize seriously impressive gains. That […]

DIY: Google’s guide to SEO for startups

DIY: Google’s guide to SEO for startups

With just a 10-minute “consultation,” a Google’s Webmaster offers advice for startups on their YouTube channel on how to get started with SEO, even if they have limited resources. It quickly covers a full range of topics, from improving rankings to pitfalls to watch for. It’s specifically for companies with their main content below about […]