Noindex Meta Tags vs. Robots.txt: Which Should You Use?

Noindex Meta Tags vs. Robots.txt: Which Should You Use?

Even those who’ve been in the SEO business for a while can get confused about whether to use noindex meta tags or robots.txt files to control how web pages are “seen” (and whether they should appear in search results) by search engines. We wrote in this post about some of the reasons to use robots.txt […]

Improve Your SEO Results With a Robots.txt File

Improve Your SEO Results With a Robots.txt File

Take control of how the pages on your site are (or aren’t) accessed by search engines by creating a robots.txt file. The goal is to block certain pages or parts of your site from search engine crawlers, which may seem counterintuitive — you want search engines to find your web pages, right? — but it’s […]

How much should you pay for national SEO?

How much should you pay for national SEO?

If you’re trying to determine a fair cost for SEO services or compare SEO providers, be prepared to do some research. Although SEO has become an integral part of most comprehensive marketing programs — and there is a well-established set of best-practice fundamentals — there are still a lot of variables influencing how much SEO […]

How To Choose a Canonical URL for Your Website

How To Choose a Canonical URL for Your Website

Have you ever noticed that some websites have different versions of their domain names? If you’ve entered “www” before a domain and it automatically changes to a non-www address, you’re seeing canonicalization at work. But what is canonicalization and why does it matter? And how do you set it up? Read on for our quick […]

Redesign Your Website Without Losing SEO

Redesign Your Website Without Losing SEO

Planning ahead to keep your site’s search-engine rankings intact is better than trying to fix the problems that a newly redesigned website can have. It may take some time up front, but knowing which areas of your site factor into SEO before you redesign can save you time in the long run. These are a […]

Why Your Redesigned Site Lost Traffic

Why Your Redesigned Site Lost Traffic

You’ve just launched your brand-new or redesigned website and expect to see the same great visitor traffic you had before. But something’s not right — not only have you not maintained traffic levels, you’ve actually watched your numbers go down, along with your first-page rankings for your keywords. Any SEO gains you had made now […]