When creating this list, we knew that some of the blogs would be obvious to include, while others would be less intuitive of a choice. And, that’s okay. Every list to some degree is subjective and perhaps nowhere is that more obvious in our post than when deciding the order in which to list the blogs selected. We ultimately decided to list them in order of Domain Authority (DA), using each site’s home page to check the scores. (And, of course, to be impartial, we didn’t include our blog.)
Perhaps we would have ranked them differently if we were simply using our opinions to order the SEO blogs. But, the reality is that everyone needs different information at different times, so how do you really define “better” and “best”?
We’d also considered another approach, listing the best SEO bloggers, as done here. After all, experts frequently post on one another’s blogs, and they often provide outstanding information as guest bloggers. But . . . that’s just not how we decided to do it. As far as ties (of course there were ties!), we alphabetized them.
Another consideration was how, precisely, to define an SEO blog. As the various digital marketing disciplines become increasingly more interwoven, so are the real-life applications of SEO and other digital marketing strategies. For this post, we decided to include some top digital marketing blogs that aren’t hard-core SEO. If that’s not what you’re looking for, there are plenty of other blogs in this list that should answer the questions you have.
As another criteria, we decided that the blogs must be active (new posts being added) with a DA score of at least 50. Here goes!
Our Top SEO News Websites of 2018:
Best SEO Blogs: Top 5
- Moz.com: DA 92
- SearchEngineLand.com: DA 90
- HubSpot.com: DA 89
- ContentMarketingInstitute.com: DA 86
- CopyBlogger.com: DA 86
Moz.com: DA 92
This blog is worth following for the Whiteboard Friday posts alone, both for the information provided in a clear and quirky way and for the evolution of Rand Fishkin’s mustache. The most recent Whiteboard Friday topic, as of the time of our writing this post, was “The #1 Reason Paid Ads (On Search, Social, and Display) Fail,” where Rand pinpoints unproductive cycles that brands get themselves into. He then recommends solutions.
Posts also appear from other experts on this blog, such as Dr. Peter J. Meyers’ recent post titled “Google’s Walled Garden: Are We Being Pushed Out of Our Own Digital Backyards?” This post details ways in which Google is increasingly “building in-search experiences, from answer boxes to custom portals, and rerouting paths back to their own garden.”
Posts in this blog are detailed and well-researched, yet always presented in a down-to-earth way. It’s impossible to imagine a collection of SEO blogs without this one at or near the top.
SearchEngineLand.com: DA 90
This blog is particularly well known for providing insights into Google (and other search engine) updates, as well as providing industry trends that bloggers document and explain exceptionally well. Tactics are often recommended to help readers create successful SEO campaigns.
The name most commonly associated with this site is Danny Sullivan, who co-founded Third Door Media, a company that publishes Search Engine Land and other digital marketing blogs. He retired from Third Door Media in June 2017 and joined forces with Google in October 2017 to “serve as a sort of public liaison for search. The goal is to increase the connection between those at Google who work hard on search each day and the public that depends upon Google for answers.”
As a sample of what this site publishes, here is the newest post as of the writing of our post: “Google releases Mobile Scorecard & Impact Calculator tools to illustrate the importance of mobile page speed.”
HubSpot.com: DA 89
This is a good example of a digital marketing blog on our list that’s much broader than “just” an SEO blog, but it contains plenty of valuable SEO-related information. A recent post, for instance, consists of a video that defines Google’s featured snippet box, and why this “position zero” placing is so coveted (because it’s getting an increasingly larger amount of the clicks!). This snippet can appear in one of multiple formats, including a paragraph form, or a list, table, video or image and more, and HubSpot’s video also offers tips on getting your site included in snippets.
The blog also contains an in-depth, step-by-step post about how to rank well on YouTube.com, and this post shares how Brian Dean, founder of Backlinko, benefited from a top-ranking video on YouTube. Dean calls YouTube “one of the biggest drivers of leads and sales,” with 15 percent of his new email subscribers saying they found him that way.
Note that HubSpot.com separates its blog content into three separate blogs on the site: marketing, sales and customer success. We’re focusing on the marketing one.
No, content marketing does not = SEO, so Content Marketing Institute’s content is not an SEO blog, per se. But, this site offers so much valuable information that we decided to include it in our list; and, yes. Some posts are definitely about SEO, such as this one: SEO Marketing Strategy: Tips for Success in 2018. This post begins with a statement that few if any SEOs would dispute: “Businesses should use 2018 to break the bad habit of viewing aspects of an SEO marketing strategy as a one-time exercise. Too often, some companies optimize a website page and never adjust it.” This entire post is a worth a careful read.
And, what SEO wouldn’t want to know the information contained in this post (5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs)? None we know!
Here is the short answer about the types of link-attracting content, with the post containing significantly more insights:
- Data/research: 70%
- Videos: 66%
- Infographics: 61%
- Whitepapers: 60%
- Webinars: 56%
CopyBlogger.com: DA 86
This blog, as the title indicates, focuses on various aspects of writing copy; this includes but is not limited to SEO. In fact, some posts don’t necessarily deal with digital marketing at all. One recent post that may be of interest is titled “Do Content Writers Really Need to Think about SEO?” with the opening image being a quote from the writer of the piece, Sonia Simone. She says, “A part of smart SEO is knowing when to ignore Google.”
True enough, but when is that the case? In response, she lists multiple SEO myths related to content and tries to clear them up so that people can benefit from the best of SEO without needing to deal with the dregs. This SEO-focused blog post is clearly not one for advanced SEOs. Rather, it is better for people who see their main profession as a writer but who need to have relevant SEO skills to give their online content the best shot of being seen by their target audiences.
Best SEO Blogs: 6-10
- SearchEngineWatch.com: DA 86
- ClickZ.com: DA 84
- Webmasters.GoogleBlog.com: DA 84
- CrazyEgg.com: DA 83
- Kissmetrics.com: DA 83
SearchEngineWatch.com: DA 86
Are you wondering if keywords will be crucial to SEO in 2018? This is the kind of post that SearchEngineWatch.com publishes. And, rather than the answer simply being “it depends,” it’s more along the lines of the answer falling somewhere between “yes” and “no,” depending upon multiple factors.
Posts at this blog are readable and informative, sharing news about Google, SEO trends and more. The tone is authoritative yet friendly.
For people new to SEO, they offer resources such as “Technical SEO Checklist: a Webmaster’s Guide to On-Page Optimization.” This site is well organized, making it easy for site visitors to find content on the digital marketing topic of choice. It’s extraordinarily in-depth, too, a result of having been around since 1997, originally as an extension of “A Webmaster’s Guide to Search Engines.”
This blog, like other top-quality SEO blogs, typically includes behavioral data and other metrics to tell stories that are statistically well-founded.
ClickZ.com: DA 84
This site has been around since 1997, evolving as the world of digital marketing has. You can find a nice timeline of that evolution here. The newest post is titled “How New Technologies Will Affect Your Marketing Strategy,” and here is part of their overview:
“2018 will be the year that emerging technologies will come closer to our everyday lives. As we’re leaving behind their initial test phase, it’s time to explore how they can benefit us on a daily basis.
“Marketers are now asked to find the best use cases for their brands to benefit from this shift, helping consumers make the most of technology.” Topics covered include:
- augmented reality (AR)
- virtual reality (VR)
- artificial intelligence (AI) and bots
- blockchain and cryptocurrency
As an example of an SEO-focused post, here is one from December 2017: “TechSEO Boost: The Key Trends in Technical SEO Today.” This post provides a good summary from TechSEO Boost, held in Boston, featuring speakers from Airbnb, Google, Moz and more.
Webmasters.GoogleBlog.com: DA 84
Google blogs have an enormous advantage over any other SEO blog because, not only can they go directly to the source, in most practical ways, they ARE the source. So, at this blog, you can find the latest information that Google is willing to release, such as “Using Page Speed in Mobile Search Ranking.” Whenever you read SEO blogs on other domains, they will likely be linking to and quoting from this blog whenever something new is published.
The downside to this blog is that Google isn’t always willing to publish the answers to all the questions SEOs have. To find them, you’ll have to read other blogs that read between the lines of what Google representatives are saying and that publish data that illuminates the effects, say, of a new algorithm change or that tries to determine is new ranking factors are taking effect when Google isn’t being clear about what’s going on. The comments on posts in this blog are often worth reading, even if just to see what other SEO professionals are thinking.
CrazyEgg.com: DA 83
The blog is known as The Daily Egg, labeled the “content machine for Crazy Egg, the heatmap software that helps you visualize your visitors.” Resources provided are promised to be “hard-boiled.” The most recent post is titled “A Simple Guide to Understanding and Creating a Website Conversion Funnel,” crucial information for successful SEOs to know. After all, you need to know what to do with all the traffic that you’ll gain by successfully optimizing your site.
This post starts from step one, describing the elements of a conversion funnel, then moving on to recommending steps for mapping out your funnel and using analytics to monitor effectiveness.
Another post of interest could be this one: “9 Ways to Use Heatmaps to Improve Your SEO.” Ways listed include to determine the ideal length of your content and its structure, to improve internal links, and to boost conversions. Each of the methodologies are described in excellent detail.
Crazy Egg (meaning, the testing platform) was created in 2006 by Hiten Shah and Neil Patel.
Kissmetrics.com: DA 83
This blog is one with a self-described focus of “analytics, marketing and testing.” And the beauty of this blog is that, when an idea is presented, you can count on it having lots of data to back it up. So, for example, let’s say we saw this title on another blog, one we didn’t know much about yet: “Want More Traffic? Deindex Your Pages. Here’s Why.” Our first instinct would be that it could be linkbait, a counterintuitive title intended just to make us click. In that post on that unknown blog, we’d expect to walk away from that post without reading anything beyond the obvious. But, when the post is on Kissmetrics, we think “Hmmm.” And then we read the post.
On another subject: any time in-depth posts are published that contain analytics data, it can seem intimidating to people who aren’t experienced digital marketing professionals. But, this blog also has content for people who are still learning, such as this post: The 5 SEO Basics You Need to Master (No Technical Experience Required).
Best SEO Blogs: 11-15
- SearchEngineJournal.com: DA 82
- SEMrush.com: DA 82
- Yoast.com: DA 81
- Ahrefs.com: DA 78
- BuzzSumo.com: DA 78
SearchEngineJournal.com: DA 82
This is another pillar publication of the SEO world, one that provides in-depth guides on a wide range of digital marketing topics—and, if you’ve ever had an SEO client (ever!), this post will definitely resonate: “How Long Does SEO Take?” The short answer, of course, is “It depends.” The blogger then goes on to describe how “There are three specific criteria that play a significant role on how long your SEO will take: competition, inbound links, and content,” and then breaks down these components in step-by-step detail.
You can also gain from-the-horse’s-mouth insights from Google, such as in this recent post, “Google’s John Mueller Reveals How Often a Site is Re-indexed in Search.” You can read the entire post, which isn’t that long, for Mueller’s answer (which is a version of “it depends”). Owned by CEO Jenise Uehara Henrikson, posts at Search Engine Journal are a mixture of in-house-generated content and freelance posts from other experts.
SEMrush.com: DA 82
This blog is increasingly focusing on tactical posts, ones with solid how-to information, such as this one: “How to Build a Powerful Keyword List for a Thematic PPC Campaign.” And, relevant to our post, this blog includes a post about technical SEO that provides this list of places to monitor for ongoing education:
- Google Webmaster Central Blog
- Google Research Blog
- Google’s Blog
- Bing Search Blog
- Moz’s Blog
- Search Engine Round Table
- Search Engine Journal
- The SEM Post
- SEMrush Blog
- Search Engine Land
- SEO Skeptic by Aaron Bradley
- SEO by the Sea by Bill Slawski
- Deep Crawl’s Webmaster Hangout Notes
- Merkle’s Digital Marketing Reports
(And, yes. We agree that this list would have been more helpful if links were provided. In that same post, a list of YouTube.com web development channels are also missing hyperlinks.)
Some of the posts, of course, share how to use SEMrush tools to their fullest, but this blog does a really good job of providing promotional information while not going overboard.
Yoast.com: DA 81
We took a second look before including this on our list, only because some of the posts are clearly intended to get you to use Yoast plugins, and we didn’t want to include overly commercial blogs. But then there are posts like “The Ultimate Guide to Site Structure” that clearly qualify this blog to be on the list. As SEOs, we often talk about site structure and its importance, but we don’t often sit down and detail exactly what that means, and this post does an excellent job of that detailing. Another post that deserves attention is “eCommerce SEO: 27 Tips for a Better Online Shop,” where people new to the adventure of eCommerce can get a high-level look at multiple areas of importance. Site visitors won’t find all the answers in this post, but it should give them an “aha” moment whenever something has been overlooked, from SSL certificates to out of stock concerns.
Ahrefs.com: DA 78
Although you might expect a blog found at Ahrefs.com to focus on gaining backlinks to your site, given that they offer one of the largest databases of backlinks, this is a broader SEO blog than that. Having said that, one of the more intriguing pieces of business intel found on their site is this one: “What’s the Cost of Buying Links in 2018? I Reached Out to 630 Blogs to Find Out.”
The short answer is $352.92. But, it’s worth reading the entire post to get more detailed information. To get this information, the blogger contacted 450 blogs from nine competitive niches (50 contacts per niche) to find out who is selling them. Here are the overall findings:
- Sell links: 54
- Don’t sell links: 38
- No response: 338
- Bounces: 20
Out of the 54 sites that admitted they sell links, 22 of them were from the travel industry.
Here is another blog post worth reading: “65+ Best Free Chrome Extensions for SEOs (As Voted-for by the SEO Community).”
BuzzSumo.com: DA 78
If you’re optimizing a website in 2018, content is crucial, as is getting that content in front of the right people. To help with that, this site created “Content Trends 2018: BuzzSumo Research Report.” This link will take you to a summary of the key highlights of the report; while there, you can click to access the entire report without needing to provide an email address or other personal information.
The first highlight reads that, “Based on a sample of 100 million posts published in 2017, social sharing of content has been cut in half since 2015.” Why this drop? It’s due, the post says, “to increased competition, a rise in private sharing and Facebook algorithm changes.” If this information interests you, definitely read the entire post.
Not surprisingly, some of the content highlights BuzzSumo products, such as this post: “6 Ways To Improve Your Content By Researching Customer Questions.” It still, though, provides quality insights and goes well beyond a thinly disguised “Hey. Buy my stuff.”
Best SEO Blogs: 16-20
- QuickSprout.com: DA 78
- TopRankBlog.com: DA 77
- NeilPatel.com: DA 76
- BackLinko.com: DA 75
- SEORoundtable.com: DA 74
QuickSprout.com: DA 78
This is a Neil Patel blog (more about him later; we’re convinced he doesn’t sleep); on the about us page, he shares this about himself: “See, I was born with a gift: I am able to help websites get a ton of eyeballs on the web.” And, what digital marketer doesn’t want that? The most recent post on this blog shares “The Top 10 Tactics for Marketing Your Company on a Budget,” and these range from creating videos to making “lots” of infographics, and from regularly publishing quality content to much more.
As far as SEO, he offers this post from 2017: “18 SEO Tactics that Take Only 30 Minutes Each.” Tactics here range from getting set up on Google My Business to checking your site speed (with speed being even more important now than when Patel first wrote his post), and from improving your site’s URL structures to adding internal linking to your marketing mix and much more.
TopRankBlog.com: DA 77
A blog post of interest to SEOs from TopRankBlog.com is this one: “4 Search Trends That Made Waves in 2017.” This post begins with a paragraph that would resonate with anyone who has searched on Google (or other search engines, for that matter) for many years: “For the past two decades, the pinnacle of search sophistication was talking to a search engine like you’re Tarzan. ‘What are the best hiking boots for men?’ became ‘best hiking boots men.’ ‘How many ounces are there in a pound?’ became ‘number ounces pound.’ Question words, articles, adjectives, or any such linguistical fanciness would confuse the humble algorithms.” Find out where we are today as compared to the Tarzan days.
A more recent post of interest is titled “This Changes Everything: How AI Is Transforming Digital Marketing.” The blogger notes that SEO is the subset of digital marketing most affected by artificial intelligence (AI) with Google changes causing user metrics to become some of the most important ranking signals. These metrics include time on page, bounce rate, pogo sticking (a visitor finding your site through search engine results pages (SERPs) and then returning to the SERPs) and scroll depth.
NeilPatel.com: DA 76
Back to Neil Patel. He has a big-sized personality along with deep knowledge of the SEO industry. Here’s how an article in Forbes.com sums him up: ” Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.”
He uses a technique called the Skyscraper Technique to help his content rank well (and it does). Here is a post that shares the specifics, titled “How to Create Content That Outranks Your Competitor’s Content.”
BackLinko.com: DA 75
An article on Inc.com lists Brian Dean of Backlinko as one of the 12 brilliant entrepreneurs in marketing to watch in 2017—and there’s no reason to STOP following him or the material he creates about SEO. Inc.com calls Dean “a really smart SEO guy who knows what’s he’s talking about because he lives it every day. In addition to creating great video tutorials and written content, he is one of the few people who had managed to build a successful business.”
One of the most recent masterpieces from this blog is titled “We Analyzed 10,000 Google Home Results. Here’s What We Learned About Voice Search SEO.” Here is just one of the insights provided, one that confirms the value of speed: “PageSpeed appears to play a major role in voice search SEO. The average voice search result page loads in 4.6 seconds (52% faster than the average page).”
Here, you can see what Dean thinks of nearly 200 SEO tools, both free and paid, updated in 2017. This tool alone is invaluable, and that’s just the tip of the iceberg of what can be found at this blog.
SEORoundtable.com: DA 74
Barry Schwartz is the executive editor of Search Engine Roundtable, a blog that is a go-to source when sites are being affected by a Google algorithm change or some other cutting-edge event. These are typically found in the Daily Search Forum Recap and posts often include comments from Webmaster World where people share their experiences and perspectives. These conversations can get heated and the way viewpoints are articulated in these threads range from polished to not. Nevertheless, this is a great way to keep a finger on the pulse.
Commenters are usually quite active in the Search Engine Roundtable posts, too, such as in this one: “Google Algorithm Update Brewing? Depends Who You Ask.” For some reason, Schwartz seems to get blamed for people’s unhappiness with Google’s actions more often than other SEO bloggers, with other commenters defending him with comments such as this one: “Barry Schwartz alone is helpless. You can get rid of the Google dictatorship only if all webmasters worldwide will work together.”
Best SEO Blogs: 21-25
- SearchMetrics.com: DA 69
- SearchEngineGuide.com: DA 68
- SEOByTheSea: DA 68
- BruceClay.com: DA 63
- RavenTools.com: DA 63
SearchMetrics.com: DA 69
This blog deserves kudos for going the extra mile in choosing post titles, as illustrated in this post: “Ask the Experts: How Understanding the Marriage of SEO and Content Marketing Can Save Your Business”
This post addresses questions such as these:
- How does SEO interact with other departments and especially with marketing?
- Which issues are frequently addressed by stakeholders along different levels of hierarchy?
- What is your advice for other online marketers in terms of addressing SEO topics?
Then there is AMP, short for accelerated mobile pages. If you’re new to AMP, here is an overview. The SearchMetrics.com post (“Pulse: Challenges and Takeaways from the Google AMP Conference), meanwhile, shares two updates revealed by Google in February 2018. “The first is an AMP content creation feature called AMP Stories, ‘a visual story-telling format for the open web’ dedicated to immersive experiences. Also joining the AMP bandwagon is Google’s AMP email, which allows interactive AMP components like carousels and accordions in emails.”
SearchEngineGuide.com: DA 68
This blog focuses on providing SEO information targeted to small businesses. A recent post focuses on keyword cannibalization, something that can happen when multiple pages on your site battle to rank for the same keyword. The content shares how “Cannibalization is a problem because Google won’t know which is the most relevant post for the specific query,” and then the blogger offers strategies to remedy that situation. These solutions include the use of canonical tags, 301 redirects and more.
Another recent post is titled “How to Make the Most of Calendars and Upcoming Events in Search,” and solutions range from schema markup to optimized events pages and more. Another suggestion is to use Google My Business to the fullest to promote events.
A quick look at this site’s landing page will quickly inform you that this site is going after specific SEO niches, with articles sharing how to optimize for law firms, healthcare companies, professional cleaning firms and the like.
SEOByTheSea: DA 68
A recent post titled “3 Ways Query Stream Ontologies Change Search” brought up an interesting point: “Search engines trained us to use keywords when we searched – to try to guess what words or phrases might be the best ones to use to try to find something we are interested in.” Although it’s not especially comfortable to think about search engines training us, this is a valid point to consider.
There is no quick or easy way to sum up the points made in this post, but one key point is that, for the first time, structured data is a “first-class citizen among search results. The main search engines make significant efforts to recognize when a user’s query can be answered using structured data.” Structured data is on-page markup.
This blog uses the tagline “Learn SEO Directly from the Search Engines,” and it doesn’t tackle easy subjects. Another recent post, for example, is titled “Does Google Use Latent Semantic Indexing?” This post delves in deep, to determine whether or not Google uses this technology for indexing.
BruceClay.com: DA 63
Bruce Clay, Incorporated has been around as a company since 1996, which means that Bruce Clay (the person) has plenty of useful insights to offer. He often offers his advice in a way that’s targeted to other search engine optimization/digital marketing companies, such as in this blog post: “5 Reasons Your SEO Consulting Project Is Failing and How to Turn It Around.” If you’ve worked in the SEO industry for any length of time, the challenges probably aren’t surprising, but the solutions may be. Here are the identified problems:
- Misaligned expectations
- Time constraints
- Budget constraints
- Lack of SEO knowledge
- Website back-end and architectural issues
With his in-depth experience in the industry, it’s worth reading predictions of his. Here is his post, “Bruce Clay’s Predictions for Digital Marketing in 2018.” None of them are especially surprising; rather, this post is a confirmation from a highly experienced pro about the most likely digital marketing trends for the year.
RavenTools.com: DA 63
Not surprisingly, posts in this blog often have a focus (large or small) on Raven Tools and how they can help your site. But there are definitely posts of quality on this blog, including this one: “10 Dangerous Web Design Mistakes That Destroy SEO.” If you’ve been doing SEO work for clients for any length of time, some of these mistakes will give you the willies. Here’s one of them: changing a website’s URL structure without correctly implementing 301 redirects from the old URLs to the appropriate locations on the new website. Or, as another version of this mistake, doing the 301 redirects without double-checking to make sure all works as intended. Other mistakes focus on site speed, website security, responsive design and the like.
Here is another post of interest: “How to Remove Google Analytics Referral Spam.” In it, the blogger shares a six-step process that he says “has virtually wiped out all referral spam in GA.” He admits some steps are a “bit technical and involved, but all doable.”
Best SEO Blogs: 26-30
- GrowthHackers.com: DA 62
- StoneTemple.com: DA 62
- SEO.com: DA 58
- BrightEdge.com: DA 55
- LocalSEOGuide.com: DA 55
GrowthHackers.com: DA 62
This site takes an interesting approach to its SEO education, providing both blog posts and interactive areas where people can converse about SEO topics. Here is an example of a blog post: “Here’s Why You Can’t Blindly Trust Keyword Search Volume for Traffic Estimations.” The post delves into multiple reasons, ranging from keyword search volume not being especially accurate as a metric; because Google is “stealing” clicks; because advertisers are stealing clicks; and more.
There is also an area on the site where people can ask questions and receive answers from other site visitors. As an example, the most recent question right now is “Do you know of any major sites that have switched to no-follow external links?” (Sorry! No answers yet.) There is also a discussion area and another one where people can ask questions of the site’s experts during a predetermined time. Their growth studies show sites that are demonstrating growth; here, as an example, is what they have to say about the growth of Slack.
StoneTemple.com: DA 62
If you click on the link for their post, “Why SEO Is Not Going Away…But Will Change – Here’s Why #155,” you can choose to listen to the site’s 155th digital marketing video or read the transcripts. No matter which format you choose, SEO has been said to be on the brink of going away virtually from its inception, and StoneTemple.com takes a look at some of today’s reasons why some people think SEO is a dying craft, and then offers rebuttals.
One reason is because of machine learning, but their take is that the major search engines will use machine learning to help them “identify great content, identify content that users like the most, identify the most authoritative content and better understand user intent and queries.” All of that keeps SEOs in business, more or less as usual.
Digital personal assistants such as Google Home and Amazon Echo, though, have more potential to be a serious disrupter, one expert says, even to the degree that it will “literally be the thing that unseats Google because the user interface is so dramatically different and it’s going to be a very different experience for users.” What do you think?
SEO.com: DA 58
One recent post poses this question: “Why People Are Afraid of SEO?” Our first reaction is that the title would make lots more sense without the question mark, but the content itself has value for people new to SEO as the blogger reviews aspects that make newcomers hesitant about becoming involved in SEO.
The first issue brought up is that, when people expect SEO to be a “magic potion for immediate online success and profit,” they tend to “be sorely disappointed and frustrated.” Other issues discussed include the time it takes to focus on SEO, the technical aspects that can seem intimidating, the possibility of receiving a penalty for doing something inappropriate and more.
Another more recent post is simply titled “How to Write for SEO.” Advice includes writing from a customer’s perspective, forgetting about the hoary idea of keyword density, creating supplemental content for your site and more.
This site does not engage in highly sophisticated debates about SEO. Instead, it provides baseline information.
BrightEdge.com: DA 55
This blog combines posts that detail features of products created by this company, such as this post: “NEW BrightEdge Insights – Your Personal Data Analyst,” with news updates, such as this one: “SERP Alert: ‘People Also Search For’ Pop-Down Boxes on Google SERPs.” The second post listed shares a new development in Google where, starting in February 2018, a user can click on his or her browser’s back button and return from the page selected from a search engine results page (SERP) back to the SERP listings (pogo sticking made simple!). At that point, Google may present a new box: “People Also Search For” with supplemental information provided. This article, although not written in depth, discusses implications of this new feature and potential opportunities.
BrightEdge, as a company, was founded in 2007 by Jim Yu and Lemuel Park and is backed by Silicon Valley venture capitalists. The site lists the following brands as some of their customers: 3M, Adobe, Microsoft, VMWare, Nike, Macy’s, Time, Wyndham, Marriott, Groupon, Audi, Toys ‘R Us, and Sandisk.
LocalSEOGuide.com: DA 55
In November 2017, this site published a guide titled “How Have Local Ranking Factors Changed in 2017?” As part of their analysis, they looked at data from 150 cities, collecting data from Majestic.com, Ahref.com, and Moz.com, with their top conclusion being as follows: “local and organic search algorithms are still highly interconnected. If you are winning in local organic search, you are most likely winning in local pack searches also. In fact, ranking in local organic searches was the #1 high correlating factor with ranking in packs.” The report also provides data about the importance of Google reviews, links and more. (Here is more information about customer engagement and Google reviews.)
This site also offers some business management information for SEOs, such as this post: “2018 Tax Planning for SEO Agencies & Consultants.” This article addresses some tax-related issues that have arisen because of the new tax bill passed in Washington.
Best SEO Blogs: 31-32
CognitiveSEO.com: DA 53
Inclusion in Google’s Answer Box is clearly coveted these days, and this blog recently published this post: “Instantly Check If You’re Ranking in an Answer Box + 3 Steps to Get Featured in Google Direct Answers” to help. This article shares how to use your Google Console to get this information quickly and easily (much faster, at any rate, than manual checks via search queries). The post also offers advice on getting featured in this position zero in Google, most easily accomplished if the information currently appearing in an Answer Box you desire is currently irrelevant and/or incomplete.
And, if content pruning has been recommended for your site or a client’s, here is a post that provides expert opinions and case studies about whether pruning is good for SEO. This strategy rose to the forefront when thin content officially fell into disfavor with Google. If this topic is of interest, definitely read this post. Here is one piece of advice from it:
Our recommendation for pruning content for SEO purposes is to look at the following metrics for each page:
- Search traffic for the last year;
- Bounce rate for the last year;
- Engagement (Total clicks, Impressions, and Average CTR);
- Ranking position
HigherVisibility.com: DA 51
Here is an example of a new post from this site: “To Disavow Links or Not: Is it Necessary in a Post Real-Time Penguin World?” This post provides an overview of the disavow tool, one that Google released in October 2012 to allow webmasters to let Google know when an inbound link to a site was unwanted. Then came Penguin 4.0:
“Google launched Penguin as a webspam algorithm. It does not just specialize in links or domains but evaluates your site’s participation in any web spamming activity. It is essentially a filter exhaustive enough to isolate sites that are engaged in spamming the search results using measures that are against Google’s policies.”
The post quotes Google’s John Mueller who “basically” said that you no longer need to disavow links, but the blogger’s conclusion is slightly different: “disavow when needed, but trust that Penguin 4.0 has your back.”
Here’s another post to peruse: “30 Content Marketing Statistics, Trends & Data for Your 2018 Strategy.”
Do you have any favorite SEO blogs that we didn’t include? If so, which ones?