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DAGMAR

DAGMAR

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Case Study

Harrell & Harrell, P.A.

  • Services:
  • Local SEO
  • PPC

Overview

A great reputation and an investment in traditional advertising channels helped make this successful area law firm a well-known brand. Its investment in digital marketing, however, wasn’t showing good returns. Today, it has a strong online presence with search traffic and conversions up across the board.

Results by the numbers

142%

Increase in organic SEO conversions

67%

Increase in organic traffic

44%

Increase in mobile traffic

The challenge.

Our initial research showed that the client had minimal optimization of their website, which we also discovered they did not own. In spite of having multiple office locations, there was no local SEO strategy implemented that would help them strongly compete in each individual market. Site speed, an increasingly important factor for ranking and user experience, was also slow.

A look into the client’s Google AdWords campaigns also revealed several critical issues, such as poorly segmented campaigns, loose adherence to targeting rules, and traffic that was wasting the client’s PPC budget on search terms that were irrelevant to its practice areas.


Our work.

Our technical solutions for SEO included recreating the client’s law firm website on WordPress, implementing the proper 301 redirects, and reorganizing the services navigation menu. We also developed a local SEO strategy, which included best practices such as claiming all Google My Business listings, building citations for the client’s main location, and creating pages for each city the client serves.

In addition to regularly monitoring and adjusting SEO performance, we continue to create content focused on the client’s most profitable practice areas and markets to increase the site’s authority and relevance.

For PPC, we implemented precise location targeting, set up accurate conversion tracking, merged campaigns where appropriate, and took other measures to maximize the client’s cost savings.

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DAGMAR Marketing
25 N. Market St., Suite 500
Jacksonville, FL 32202

(904) 270-9778
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© DAGMAR Marketing 2023
25 N. Market Street Suite 500 Jacksonville, Florida 32202
  • Services
    • Search Engine Optimization
    • Pay Per Click Management
    • Local SEO
    • Content Development & Marketing
    • Inbound Marketing
    • Website Design
    • Social Media Advertising
  • Industries
    • Plastic Surgeons
    • Law Firms
    • Pest Control
    • HVAC
    • Dental Practices
    • Healthcare
    • All Industries
  • About
    • Meet The Team
  • Our Results
  • Blog
  • Guides
    • Law Firm SEO Guide
    • Plastic Surgery SEO Guide
    • Med Spa SEO Guide
  • Contact