Work with a Google Ads company that makes your budget work hard.
Not seeing sales and profits from your paid search campaigns? We can help.
Find out if Google Ads is right for you.
Google Ads management that’s tailored to your needs.
Here’s how we do it.
We earn your business every month.
No long-term contracts or fine print.
Our month-to-month contracts mean you won’t be locked into a long-term commitment and we won’t ever rest on our laurels. We’re accountable for spending your money wisely and getting you great results. If our Google Ads services aren’t meeting your needs, you’re free to stop working with us with just a month’s notice.
Adwords management has a lot of moving parts and dials to turn, so it’s not always understood at a glance. That’s why we provide reports on everything we do. We’re always happy to take time to go over our budget strategies, ad spends, and anything else you’d like to know more about. Just give us a call.
Detailed reports and full transparency.
You’ll know where every penny goes.
Paid search campaigns created from scratch.
You won’t find off-the-shelf solutions here.
We use all of the best tools and practices in our Google Ads work for you, but those are only as good as the team that uses them. High-performing paid search campaigns rely on in-depth research, comprehensive strategies, and hands-on work day in and day out. Your campaigns will be frequently fine-tuned to ensure you get the most from every dollar you spend.
This is what goes into getting great results for clients like you.
Research
Keyword research is just the beginning. To get the full picture that allows us to build the best base for your Google Ads—formerly known as Google AdWords—we also research your competitors and how they spend their paid search dollars, look into the wider landscape of your marketplace, and dig deeply into the data your campaigns yield.
Strategy
One of the most important aspects of any Google Ads campaign is the first step: defining the goals. Do you want to reduce your cost-per-acquisition? Improve conversion production? Whichever objective is your company’s top priority, establishing conversion goals sets the starting point for charting a course to accomplishing them.
Campaign
Construction
Successful Google Ads management—and the good use of your budget—depends upon building campaigns that include the most relevant keywords while excluding those that aren’t. We carry that relevance throughout your potential customer’s journey with custom-designed landing pages and calls to action that spur conversions.
Tracking
Every aspect of Google Ads is about data, but it’s more than that—it’s about accurate data and the skill to recognize what it reveals. A focus on the numbers that have little impact on success can lead to campaigns that are poorly implemented and that can waste your budget. That’s why we closely track the data with the power to yield the most insights and the most conversions.
Ongoing
Optimization
Hands-on tracking, analysis, and optimization make the difference between Google Ads campaigns that convert and those that don’t. While some Google Ads companies sell a prepackaged, turnkey solution that they set and forget, we keep a close eye on your campaigns, ensuring it remains optimized over the long term. We have the tools and experience to regularly fine-tune your campaigns to help you get the most from your budget.
Reporting
Another important difference between DAGMAR Marketing and other AdWords agencies is our reporting. Every month, we prepare detailed reports that are easy to understand and that clearly show you how much you’ve spent and which metrics are the most valuable to your unique business.
How much should you spend on Google Ads Management?
There’s no single right answer, since your costs will depend upon the type of business you’re in, what your goals are for your Google Ads campaigns, and several other factors, including:
- How much you are willing to spend each day on each ad you run.
- The goals that your bidding strategy is based on.
- How much your main competitors will spend on the keywords you also want to target.
- How relevant your ads are to your target audience.
If you’d like to learn more about the costs of Google Ads services, please get in touch with us for a free consultation.
We Know Our Stuff and Others Agree.
These success stories could be yours.
We rebuilt the company’s pay-per-click (PPC) campaigns from scratch. The result is a higher conversion rate, more efficient ad spend, and greater control over the consumption of the budget.
- Mobile device conversions increased by 287%
- Average of 194 new leads per month
- Organic search traffic increased by 62%
Our client experienced extraordinary success for this new business unit in the highly competitive home services market.
- Targeted traffic increased by 117%
- Organic conversions increased by 376%
- Paid search conversions increased by 174%
We provided national SEO, PPC, and press release writing and distribution services. Within eight weeks, our client closed on a lead with a hospital they’d been courting for more than a year.
- Lead generation increased by 82%
- 10+ increases in first page rankings
- Targeted traffic increased by 43%
Local SEO is essential for companies that depend on local customers. Our SEO work put the client in a strong position among its competitors and increased organic traffic by more than a third.
- Lead generation increased by 74%
- 12+ increases in first page rankings
- Targeted traffic increased by 318%
Let’s Start Writing Your Success Story
Get in Touch With Us!
Questions to ask a Google Ads agency.
Google Ads Management FAQs
Want to know more? Download our free eBook
on how to choose a digital marketing agency.
Digital Marketing Guides
We break down the moving parts in our digital marketing guide series.
How to Conduct a PPC Audit for Your Law Practice
How to Conduct the Ultimate PPC Audit for Your HVAC Campaigns
Optimize Your Pest Control Company’s PPC Campaigns With The 3 R’s
How To Audit Your PPC Campaigns For Your Dental Office
Recent Posts
Important PPC Statistics You Should Know (2022)
PPC Statistics Curious about PPC? If you’ve been wondering how pay-per-click advertisements work and if these ads would be a good idea for your business, there are a few things you should know. For starters, PPC can be a valuable asset to your team, or it can be a major setback if you aren’t quite aware […]
How to Generate Leads With Google Local Services Ads
Getting Started For many businesses, generating quality leads is one of its biggest challenges. With an advertising revenue of over $131 billion in the U.S alone, Google is the perfect go-to platform to help your business be seen online by your target audience. From Google Ads to Google Local Services Ads, there are a handful […]
Local Services Ads vs. Pay-Per-Click
When it comes to generating local leads, Google search engines can be a company’s best friend or worst enemy. 4 in 5 consumers use search engines to find local information. That must mean if you invest in online advertisements, it can automatically convert more local users into customers, right? Wrong. Most users performing high-intent searches […]
Pinpointing Google’s Local Services Ads Ranking Factors
Did you know that 97 percent of consumers use online resources to shop locally? This gives the term “window shopping” a whole new meaning. Instead of traveling shop to shop to weigh out all of the local options, users are now relying on Local Services Ads to connect them with relevant businesses in their neighborhood. […]
The Google Guarantee Guide to Local Services Ads (LSAs)
Navigating the world of Local Services Ads can be intimidating at first. Whether your area is congested with competitors or rural in nature with a small population and an even smaller list of local businesses, each environment comes with its own unique advertising challenges. With proper LSA management, your business can provide Local Services Ads […]
Defanging FLoC: Top 3 User Privacy Concerns
On March 30, 2021, Google unveiled its plans to release FLoC—a proposed alternative to third party cookies that claims to offer more user privacy—while still tracking users to provide advertisers with the information they need. Sounds like a good thing, right? But the more we began to hear about it, the more concern is growing […]
Google Limits Visibility in their Search Terms Reporting Citing Privacy: Everything You Need To Know
Back in September 2020, Google Ads changed their search queries so that searches without a “significant” amount of data will no longer show in search query reports. This ultimately reduced visibility in Google Ad campaigns and caused concern amongst agencies & advertisers who rely on the reports to optimize their campaigns performance. Unfortunately, the announcement […]
Understanding Google’s Updates to Modified Broad Match
Since 2014, Google has been adjusting how it interprets user queries. It allowed for variants and misspellings, omitted the need for prepositions, and can now even recognize similarities between a variety of terms. Now, in February 2021, Google is changing again. Before diving into the most recent change, let’s touch on some important terms as […]
5 Tips: How to Create the Best Lawyer PPC Landing Pages
When you’re investing in pay-per-click (PPC) campaigns for your law firm, keep in mind that your landing pages have a critical role in improving your ROI and converting more visitors to qualified leads. Lawyers who link their paid ads to the home page or practice area pages on their websites are missing one of their […]
How to Land New Law Firm Clients with Retargeting
Use Retargeting to Generate New Legal Client Leads Visitors come to your law firm’s website because they have some type of need. They may be looking for your phone number, seeking more information about your firm as part of their research for themselves or a family member, or ready to hire an attorney to help […]
PPC Management Software for Law Firms
A quick Google search for any type of attorney will return several paid ads. Most law firms are in very competitive markets, and pay-per-click (PPC) advertising can be an effective way to ensure your firm is more easily seen online. But, PPC management can be a daunting task if you’re new to PPC. This guide […]
Your 9-Point Pest Control PPC Checklist
If you’ve noticed that your PPC campaign performance is dropping or it just hasn’t met your lead-generation needs, I’ll show you where to find improvement opportunities in your campaigns.
