Google Analytics 4 is now available and it’s packed with several powerful new features designed to enhance the way marketers learn their audience and measure their marketing efforts. If you’re still using Universal Analytics, you’re probably wondering if Google Analytics 4 is worth making the switch to. In this guide, we’ll explore some of the […]

Everything you need to know about Core Web Vitals and SEO in 2021. Did you know that 88 percent of users are less likely to return to a website after a bad user experience? Google knows, which explains why its highly-anticipated core update will be centered around it. Starting in mid-June 2021, Google’s algorithm will be updated […]

When building a top-performing SEO campaign, one element that’s often overlooked is website page speed. Website loading time can make or break the performance of your SEO. The truth is that most SEO providers don’t emphasize the importance of website loading time to pest control companies, but they should. If your website doesn’t load in […]

You’re trying to boost your pest control marketing performance, however, after reviewing your SEO campaign results month after month, something still seems…off. Although there are a number of elements that go into a top-performing online marketing campaign, keywords top the priority list. Here we’re going to provide some tips on how to do keyword research […]

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. We’ll wrap up this year with a quick look at our five most popular posts, plus a few notable posts from the world of digital marketing. 2019 SEO Predictions to Help You Spend Your Marketing Money […]

Google announced a change to its search algorithm earlier this week that shows how much better the search engine is getting at understanding searchers’ queries. The good news is that it’s not associated with any type of penalty—instead, Google BERT improves the ways in which Google processes natural language, including the context associated with keywords. […]

Looking for advice on where to spend your 2019 online marketing budget and be prepared for what’s coming next? I’ve got you covered with my best SEO predictions for 2019. Here’s what’s coming into focus: Content, especially long content, will be even more importantGoogle’s Quality Ratings Guidelines should be part of your SEO toolkitContent marketing […]

When creating this list, we knew that some of the blogs would be obvious to include, while others would be less intuitive of a choice. And, that’s okay. Every list to some degree is subjective and perhaps nowhere is that more obvious in our post than when deciding the order in which to list the […]

First, the who: here’s who announced it and whom it will affect. On January 17, 2018, on Google’s Webmaster Central Blog, the internet giant announced that page speed will soon be an official ranking factor in mobile searches. What does this mean for your site? Well, page speed has been a ranking factor for desktop […]

“The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.” (AMPProject.org) To simplify that statement, the AMP Project is Google’s way of facilitating the creation of really fast-loading mobile […]

If you woke up last Friday to a message in your inbox from Google Search Console warning that “Chrome will show security warnings on” your website, the first thing you need to know is don’t panic, but be ready to do some work. We’ve received emails from our clients asking what this email is about […]

Even those who’ve been in the SEO business for a while can get confused about whether to use noindex meta tags or robots.txt files to control how web pages are “seen” (and whether they should appear in search results) by search engines. We wrote in this post about some of the reasons to use robots.txt […]