How marketing works today.
Before the web became the world’s marketplace, marketing was outbound. Businesses bought advertising and sent it out into the world, hoping it would land on its target. Inbound marketing reverses the flow. It’s about pulling your customers in by earning their attention, offering them value and being easy to find.
Our services work well separately but even better together. Your service mix is built from scratch, including only the services that support your business goals and your marketing goals.
Be in the right place at the right time for the right people.
SEO used to be a fairly simple thing to do — build some links, fill your site with keywords and count the hits. Now? It’s a sharp tool wielded by a new breed of marketer and an essential marketing function in every industry.
SEM, PPC, and CPC are different acronyms with the
same goal: smart spending on ads.
Search engine marketing focuses on paid search. Google Adwords makes it relatively easy for anyone to play, but successful paid search, particularly for large or complex campaigns, takes real marketing know-how.
Even better than a dancing signholder.
Right now, a new customer is searching for a nearby source for the service or product you offer. There’s simply no overstating the importance of local SEO for businesses today.
Writing for the web is like no other kind of writing.
(Hint: It’s not journalism.)
Today’s audiences know unnatural language when they see it, and you have just seconds to connect with them. Words on the web must be conversational and authentic — for readers and, increasingly, for search engines.
Clicks are great, but conversions are light-years better.
A conversion is an action — completing a form, joining your email list or buying your product. There are a lot of moving parts in improving your customers’ experience to the point where they take a desired action, but conversion optimization is essential to a complete online strategy.
To potential customers, your website is your business.
It has to be done right.
Your site is the center of your online marketing universe. The performance of every other tactic — from SEO and SEM, to social media and email marketing — depends upon the quality and usability of your site. The good news is that a brand-new website can be very affordable and easy to use.
Work with people who work with the resources you have now.
Who’s the right SEO consultant for you? The one who brings much more than SEO to the table. We shape our consulting services around your people and processes, working to support your business goals with your current resources.