- Local SEO
Upchurch Law is the Daytona Beach law firm of probate attorney Thomas Upchurch.
This estate planning attorney wanted to generate more traffic from higher-profit practice areas such as estate litigation. His organic traffic and website rankings had plateaued.
We created a custom SEO campaign to target these higher value keywords not only in Daytona Beach but also targeting Florida search patterns. Our local SEO strategy centered on building out location pages for the surrounding areas, increasing word count on each of the clients practice area pages, and cleaning up citations. After a Google algorithm update caused a brief downturn in traffic, we developed a content plan to provide more authority signals. The plan included changing from short- to long-form content, using well-researched FAQ sections that decreased the bounce rate, and offering in-depth, helpful information to users.