Long-form Content: Why it’s Crucial – and How to Write Quality Posts

Long-form Content: Why it’s Crucial – and How to Write Quality Posts

In April 2016, study was published after the authors studied one million Google search results. As part of their findings, they wrote the following (bolding theirs): “we found that longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words.” They also analyzed 10,000 of the URLs […]

AMP Your SEO with Accelerated Mobile Pages

AMP Your SEO with Accelerated Mobile Pages

“The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.” (AMPProject.org) To simplify that statement, the AMP Project is Google’s way of facilitating the creation of really fast-loading mobile […]

6 Design Trends for a Better Website

6 Design Trends for a Better Website

We’re pleased to share the following post from an accomplished member of Jacksonville’s dynamic digital marketing/tech community, Karena Kreger of Open Sky Web Studio. Website designs have an expiration date. Let’s consider the designs of 2011, before responsive mobile design was the norm. Websites from that time period that still require pinch and zoom on […]

Noindex Meta Tags vs. Robots.txt: Which Should You Use?

Noindex Meta Tags vs. Robots.txt: Which Should You Use?

Even those who’ve been in the SEO business for a while can get confused about whether to use noindex meta tags or robots.txt files to control how web pages are “seen” (and whether they should appear in search results) by search engines. We wrote in this post about some of the reasons to use robots.txt […]