Are your PPC campaigns performing as well as they should? Here are nine ways to check on them. If you’ve noticed that your PPC campaign performance is dropping or it just hasn’t met your lead-generation needs, I’ll show you where to find improvement opportunities in your campaigns. When auditing any PPC account, always start with […]
Looking for advice on where to spend your 2019 online marketing budget and be prepared for what’s coming next? I’ve got you covered with my best SEO predictions for 2019. Here’s what’s coming into focus: Content, especially long content, will be even more important Google’s Quality Ratings Guidelines should be part of your SEO toolkit […]
At DAGMAR, we’re proud to be a Jacksonville business and part of this awesome community. That’s why we’re always on the lookout for business and marketing networking events throughout the First Coast. While we’re primarily a local SEO and internet marketing services agency, we consider networking with all sorts of Jacksonville companies and individuals important […]
The basic premise of search engine optimization (SEO) is simple: Maximize your law firm’s visibility online by taking advantage of proven techniques to rise higher in search results. These techniques range from creating content that positions you as an expert, to technical tasks such as ensuring your website’s structure and code is correctly optimized. While […]
You work hard in your business, and you also work hard to market your business online. So, it can be pretty frustrating when, despite your best efforts, it’s your competitor that ranks well locally. It’s your competitor that appears in Google’s coveted three-pack. When that happens, it’s hard not to bang your head against the […]
If you’re interested in having a website developed (or even doing it yourself), you’ve probably run across a lot of information on types of sites, platforms, CMS, and other aspects of building a website. The question is: What platform will be best for you? At DAGMAR, after having used several different platforms we prefer to […]
When creating this list, we knew that some of the blogs would be obvious to include, while others would be less intuitive of a choice. And, that’s okay. Every list to some degree is subjective and perhaps nowhere is that more obvious in our post than when deciding the order in which to list the […]
Yes, the concept of customer engagement marketing is much bigger than just getting Google reviews from customers. But, even when you limit yourself to digital marketing only, Google reviews can arguably get you the biggest bang for your buck out of all the customer engagement strategies. Here’s why. “Getting reviews on your Google My Business […]
First, the who: here’s who announced it and whom it will affect. On January 17, 2018, on Google’s Webmaster Central Blog, the internet giant announced that page speed will soon be an official ranking factor in mobile searches. What does this mean for your site? Well, page speed has been a ranking factor for desktop […]
In April 2016, study was published after the authors studied one million Google search results. As part of their findings, they wrote the following (bolding theirs): “we found that longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words.” They also analyzed 10,000 of the URLs […]
