DAGMAR FOR THE WIN! Thanks to our hard-working team, we just brought home the top honor for the 2019 Best Overall SEM Initiative in Search Engine Land’s Landy Award competition. Each year, the awards recognize the search industry’s most outstanding agencies, individuals and campaigns. We’re very proud to be among the 2019 Search Engine Land […]
Do you look at paid search and see nothing but a massive collection of settings and control options? Unless it’s your job to understand PPC, that’s certainly what it looks like at a glance. There’s a key, however, to unlocking much of the mystery, and it’s as simple as using a concept we call Reach, […]
Marketers are putting more and more emphasis on building and strengthening their digital marketing funnel, and with good reason. Funnels provide a predictable and scalable system to convert traffic to leads, leads to customers, and customers to loyal fans that will happily provide you with referrals. In most digital marketing funnels, content acts as the […]
Are your PPC campaigns performing as well as they should? Here are nine ways to check on them. If you’ve noticed that your PPC campaign performance is dropping or it just hasn’t met your lead-generation needs, I’ll show you where to find improvement opportunities in your campaigns. When auditing any PPC account, always start with […]
Looking for advice on where to spend your 2019 online marketing budget and be prepared for what’s coming next? I’ve got you covered with my best SEO predictions for 2019. Here’s what’s coming into focus: Content, especially long content, will be even more important Google’s Quality Ratings Guidelines should be part of your SEO toolkit […]
At DAGMAR, we’re proud to be a Jacksonville business and part of this awesome community. That’s why we’re always on the lookout for business and marketing networking events throughout the First Coast. While we’re primarily a local SEO and internet marketing services agency, we consider networking with all sorts of Jacksonville companies and individuals important […]
The basic premise of search engine optimization (SEO) is simple: Maximize your law firm’s visibility online by taking advantage of proven techniques to rise higher in search results. These techniques range from creating content that positions you as an expert, to technical tasks such as ensuring your website’s structure and code is correctly optimized. While […]
You work hard in your business, and you also work hard to market your business online. So, it can be pretty frustrating when, despite your best efforts, it’s your competitor that ranks well locally. It’s your competitor that appears in Google’s coveted three-pack. When that happens, it’s hard not to bang your head against the […]
If you’re interested in having a website developed (or even doing it yourself), you’ve probably run across a lot of information on types of sites, platforms, CMS, and other aspects of building a website. The question is: What platform will be best for you? At DAGMAR, after having used several different platforms we prefer to […]
When creating this list, we knew that some of the blogs would be obvious to include, while others would be less intuitive of a choice. And, that’s okay. Every list to some degree is subjective and perhaps nowhere is that more obvious in our post than when deciding the order in which to list the […]
