Noindex Meta Tags vs. Robots.txt: Which Should You Use?
Even those who’ve been in the SEO business for a while can get confused about whether to use noindex meta tags or robots.txt files…
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Ultimate digital marketing blueprint for startups
If you’re a driving force behind a startup or have just started a new small business, you might feel overwhelmed by all of the…
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Conversion Optimization: What Boomerang Champions Can Teach Us
First of all, yes: There really are boomerang competitions and champions! In fact, a member of the DAGMAR Marketing team has met numerous premiere…
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Role of Risk in Boomerang Throwing and Conversion Optimization
Ten-time world champion boomerang thrower Chet Snouffer is not afraid to take risks in his athletic endeavors—in fact, he takes them often. Risk-taking has…
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What a Boomerang Expert Taught Us about Multivariate Testing
Barnaby Ruhe is a fan of freestyling during boomerang competitions and is credited with inventing the foot catch. To accomplish this, Barnaby needed to…
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Conversion Optimization Failure? Are You Sure? Here’s a Boomerang Analogy
In boomerang competitions, there are multiple events per competition, each with its own rules and with boomerangs tailored to the parameters of the event.…
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Importance of Laser-Targeted Unique Value Propositions
Bryan Clayton, CEO of GreenPal, provides a perfect example of the importance of the right business value proposition, one that gets potential customers to…
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Improve Your SEO Results With a Robots.txt File
Take control of how the pages on your site are (or aren’t) accessed by search engines by creating a robots.txt file. The goal is…
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Spend Wisely on Content Writing
We’ve written about the cost of local SEO and national SEO, but what about the price of the content that drives nearly every aspect of online…
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How much should you pay for local SEO?
The question “How much does local SEO cost” is perhaps better stated as “What’s the value of local SEO?” The key to gauging that…