Yes, the concept of customer engagement marketing is much bigger than just getting Google reviews from customers. But, even when you limit yourself to digital marketing only, Google reviews can arguably get you the biggest bang for your buck out of all the customer engagement strategies. Here’s why. “Getting reviews on your Google My Business […]
First, the who: here’s who announced it and whom it will affect. On January 17, 2018, on Google’s Webmaster Central Blog, the internet giant announced that page speed will soon be an official ranking factor in mobile searches. What does this mean for your site? Well, page speed has been a ranking factor for desktop […]
In April 2016, study was published after the authors studied one million Google search results. As part of their findings, they wrote the following (bolding theirs): “we found that longer content tends to rank higher in Google’s search results. The average Google first page result contains 1,890 words.” They also analyzed 10,000 of the URLs […]
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