The Ultimate WordPress Setup and SEO Guide for Small Businesses

The Ultimate WordPress Setup and SEO Guide for Small Businesses

If you’re interested in having a website developed (or even doing it yourself), you’ve probably run across a lot of information on types of sites, platforms, CMS, and other aspects of building a website. The question is: What platform will be best for you? At DAGMAR, after having used several different platforms  we prefer to […]

Why us?

Analytics sharp enough to change your business. Our work is always data-driven, but it doesn’t stop there. We distill the numbers into meaningful strategies that give you new insights into your marketplace.

Lean, effective service packages. Your customized plan has only the services that support your business goals and offer a return on your investment.

Availability and accountability. We provide thorough, frequent reporting so you’ll always know the why behind our work and how your budget is performing.

An experienced marketing team. Decades in the marketing and advertising trenches are what makes us different.

As our client, you’ll be:

  • Informed: You get thorough, regular reporting and answers to all your questions.
  • Secure: We respect the access we have to your site and your company, and never misuse it.
  • Confident: We put our time and your money where it can do the most good for your business.

SEO FAQ

Why should I invest in SEO?

Search engine optimization (SEO) is essential for increasing the visibility of your website. Depending on your industry, there may be dozens or even hundreds of other companies’ websites that appear ahead of yours when people search for businesses like yours. SEO is the most effective digital marketing technique for positioning your website higher in search results than your competitors. Your investment in SEO can be the deciding factor for a prospective customer who’s seeking the products or services you offer.

How much does SEO cost?

The simple answer is SEO costs whatever you’re willing to spend. But if there was ever a good example of “you get what you pay for,” this is it. You can buy a bare-bones, low-price package that may get you some short-term gains, but search engines won’t reward you for long. SEO is clearly a marathon—lasting results are built day by day, month by month. An inexpensive SEO package probably won’t include the level of attention and maintenance that sustained results demand, so you may get little (or, in the long run, nothing) for your money.

High-quality SEO involves a range of strategies and tactics, most of which require repeated deep dives and continual hands-on work. In addition, the initial up-front work your SEO company will do may include a lot of time spent on eliminating negative SEO factors, correcting problems on your website that interfere with good rankings, and in-depth research on your target audience and your competitors.The good news? With the right SEO company on your side, your investment in SEO can provide great returns in the form of more (and better qualified) leads for your business. Learn more about DAGMAR Marketing’s SEO pricing .

How soon will I see results from an SEO campaign?

A less-than-reputable SEO company or consultant will tell you that your site will rise to the top of rankings quickly, but nothing could be further from the truth. SEO is a mature marketing discipline, and through the years it’s come very clear that a few initial gains may take at least three months, while additional sustainable gains will take much longer. As more relevant content is created and added to your site and authoritative links back to your site are developed, your results will continue to improve.

When is the best time to implement SEO?

For an existing website, the sooner, the better. Because it takes significant time to build a high-quality SEO campaign, a delay in getting started is a delay in getting results.

If, however, you are about to create or launch a brand-new or redesigned website, the best time to implement SEO is prior to launch. Building in features and structure that supports good SEO results is a great investment that can give your new site a head start.

Why do my website’s search engine rankings fluctuate?

There will always be a lot of moving parts that determine rankings. These include your own dynamic SEO campaigns, the SEO work your competitors are doing, and the nearly constant changes that search engines make to how they ultimately determine rankings. That said, it’s normal to see relatively minor fluctuations over time. If, however, you experience a sudden extreme change in your site’s rankings, there’s a definite reason behind it, which an experienced SEO company can uncover.

What is “white hat” SEO and “black hat” SEO?

Playing off the old western movie tropes of good guys in white hats and bad guys in black hats, the meaning in the context of SEO is basically the same. White hat SEO is all about adhering to best practices and search engine rules to achieve legitimate rankings. Black hat SEO is focused on gaming the system and bending the rules. While both can get you results, it always goes back to the long journey of building quality content and relevant links to achieve sustainable results, which only white hat SEO can do.  

Here’s another important distinction: Black hat SEO never works well for long, because it’s designed to take advantage of whatever backdoors or loopholes exist at the moment, and those always change. (It Because it’s built on solid marketing principles, white hat SEO is much less vulnerable to the frequent changes made by search engines, so you don’t have to worry about reacting to every little tweak Google makes.

What is “on-page SEO” and “off-page SEO”?

Also known as onsite and offsite SEO, these two parts of SEO function separately but work together. On-page SEO is everything we do on or to your website, such as adding relevant content and optimizing your site’s structure and URL structure. Off-page SEO takes advantage of other authoritative or reputable web content to support your own site’s authority, which is done by identifying and developing links back to your site. It also includes optimizing your company’s listings in various business directories across the web.

What’s the difference between SEO, SEM and PPC?

Search engine optimization (SEO) is used to improve how high a website organically or naturally ranks on a search engine results page. Search engine marketing (SEM), which includes specific tactics such as pay-per-click advertising and social media marketing, is also referred to as paid search.

What factors affect SEO results?

There are many factors that affect SEO results, but the important ones to focus on for ranking well on Google are content quantity and quality, mobile-friendliness, backlinks, relevance, domain authority, and page speed. As you might guess, each of these require its own particular expertise, so when you’re shopping for an SEO company, you’ll want to learn as much as you can about its capabilities in each of these areas.

What is link building?

When determining rankings, search engines rely in part on the number and quality of the links your site includes internally and those that it has linking back to it externally. There are several types of links, including natural links, which comes from other sites that choose to link to yours, and manual links, which are gained by actively pursuing links from reputable sites back to yours.

Link building is a bit of both art and science, and the best practitioners understand the value of link building to attracting targeted, qualified leads to your site.

Do Google penalties really matter to SEO?

When a prospective client tells us they’ve just experienced a severe drop in rankings, one of the first things we do is attempt to identify penalties that may have been assessed due to having violated Google’s guidelines. Even if every other aspect of your SEO campaigns is in line, some low-quality links or keyword stuffing can trigger a rank-tanking penalty.

If you’ve been notified that your site is being penalized, or simply suspect it, our penalty recovery services can help.

What criteria should I use to select an SEO company in Jacksonville?

Digital marketing comprises several strategies, but SEO is its heart, so it’s important to do your legwork to determine which SEO companies are most likely to help you achieve your marketing and business goals. Google provides some guidance for this, which includes asking these and other questions:

  • Can you share examples of your work and success stories?
  • Do you adhere to Google’s guidelines?
  • How do you measure success?
  • What experience do you have in my particular industry or a comparable one?
  • How long have you been in business?
  • Will you provide detailed information about your recommendations and strategies?

Google also offers these warnings:

  • Be wary of an SEO company that guarantees a first-spot ranking on Google (no one can guarantee it).
  • Avoid an SEO company that seems deceptive or gives vague answers to your questions.
  • Be sure you clearly understand how your budget will be used.

Learn more about what to ask before hiring a digital marketing agency, and five red flags to watch for in your agency search process.