Local SEO is a must for Jacksonville businesses.
Local-search visibility vs. SEO: Does your SEO company know the difference?
Local SEO isn’t the same as SEO — it’s an entirely different marketing strategy designed to make sure that customers find your business when they’re looking for the type of service or product you sell. If your SEO provider isn’t well-versed in the difference, you may be missing your best opportunities to reach the customers you need.
If your customers are in Jacksonville rather than nationwide, local SEO is essential to your success. Without it, your competitors who do have a local SEO strategy will be found online faster by potential customers.
What is local SEO?
Local SEO includes all of the most effective strategies of SEO, but uses an additional set of tactics to deliver the benefits of ranking your business on Google Maps.
Google Maps results are displayed higher on the page than organic search results. Because local SEO’s goal is to have your business appear in the top search results when people seek businesses in their local areas, our work for your business focuses on the strategies that help you rank on Google Maps. This section of a search engine results page is reserved just for local businesses, so there’s no competition with nationwide companies that likely dominate organic search results.
Google Maps is today’s Yellow Pages and it’s where customers expect to find you. One of the keys to ensuring your business has a place on Google Maps is having consistent listings of your company’s name, address, and phone number (and more) in online directories across the web, because Google uses these as references for displaying your business in Google Maps.
Google recognizes that local search terms — such as “Jacksonville plumbing company” or “plumbers near me” — convey a clear intent by the searcher to find local businesses. It also knows that most users are looking for phone numbers and addresses first, and Google Maps delivers that information very effectively.
Local SEO is still “organic” SEO, because it’s not about buying ads or otherwise directly paying to be on the first page of search results. It is about doing the work necessary to take advantage of every opportunity to rank well based on what Google looks for when displaying a search engine results page.
How our Jacksonville SEO company helps your business be found.
Google takes into account a number of factors in local search, so the strategy we craft for your business includes a range of tactics that take advantage of those factors, such as:
- In-depth keyword research to find out how people look for a business like yours.
- On-site optimization that provides the unique “local signals” that search engines use to provide searchers with results in their local area.
- Online directory submission that makes sure your business is listed correctly and consistently in the online directories that search engines look for.
- Customer review strategies to promote your business and enhance your reputation.
- The development of links back to your business from other sites to capitalize on your business relationships.
Why are we the SEO experts you need?
DAGMAR Marketing is a full-service digital marketing agency that began as an SEO company. Search engine optimization is still at the heart of the services we provide, because in today’s online marketplace, there’s nothing more important than visibility. And for a local business, there’s nothing more important than being found by customers in your area.
Our team is experienced in crafting customized SEO strategies and campaigns that are always built on proven marketing principles. We’ve worked for years in advertising and marketing in the Jacksonville area and understand the local market in which your business competes.
No long-term contracts or fine print. Just hard work, month after month.
Getting great local SEO results takes time, but we never ask our clients to sign long-term contracts — we earn your business every month. Everything we do for you is transparent, from how your budget is spent to the specific tactics we implement on your behalf. You’ll get full reporting every month that shows you where every dollar goes and what kind of return you’re getting.
“Our SEO and AdWords positions are up significantly and our leads are up over 200% from last year.”
– Stacy McKinney, Director of Marketing, Turner Pest Control
“Our local search ranking, site traffic and web leads have increased significantly. We couldn’t be happier.”
– Phyllis Regula, Owner, McGowan’s Heating & Air Conditioning
“I highly recommend this group. Well organized with effective results.”
– Thomas A. Lupoli, D.O., Allergy & Asthma Specialists of North Florida
“The level of service DAGMAR provides can’t be purchased in our area at any price. They’re always available to help me.”
– Harry Edenfield, Owner, Fabric & Tile Masters