Let’s Start With “What Is the AI Overview?” If you’ve searched for anything in the past year on Google that was more informational (think, how to do something or the meaning of a word), then you most likely have encountered AI Overview. There is a little symbol at the top of the search results that […]

BLUF: Yes, SEO is still worth the costs for small businesses.  Thank you for attending my Dag-X talk… Oh, you’re still here? Damn, I guess I’ll have to explain a little more… The Old-School Ways: Referrals, Local Ads, and the Good Ol’ Yellow Pages Let’s take a quick trip down memory lane.  Do you remember […]

By teaming up with a digital marketing agency, you can refresh and refocus your company’s brand-building strategy while also opening the door for long-term growth.  Like any savvy business owner, you probably wonder what a digital marketing agency really thinks about your organization and what the marketing gurus are saying when you’re not in the […]

Halloween season has arrived. That doesn’t mean your search engine optimization journey has to become a scary story! Check out our list of SEO tips and make sure you get noticed by the right audiences. Avoid Ghost Traffic With Proper Keyword Research Keyword research represents the foundation of any SEO strategy. You need to target […]

In the agency world, it’s not uncommon for industry-specific jargon and overuse of abbreviations to dominate conversations. This can often leave listeners feeling confused and disconnected. At Dagmar Marketing, we don’t operate this way. We want all of our clients to fully understand what we’re doing and how campaigns are performing. Our goal is to […]

On Monday, August 5, 2024, U.S. District Judge Amit Mehta issued a long-anticipated decision in the case between Google and the U.S. Justice Department. The two sides presented closing arguments in May 2024. In his 277-page ruling, Mehta wrote, “Google is a monopolist, and it has acted as one to maintain its monopoly.” The landmark […]

In 2020, Firefox and Safari blocked the use of third-party cookies. Google promised to do the same, but it emphasized that it would conduct a segmented phaseout that would take a few years to bring to fruition. The company has pushed back its deadline several times, leaving many wondering if the search giant would actually […]

🐝 Welcome to the buzz-worthy world of Pest Control SEO! 🐝 If you’re scratching your head wondering what exactly this is (it’s not a 🦟 bite), well just know that Pest Control SEO is the secret sauce that makes your pest control business visible online. It’s not just about having a fancy, fast website; it’s about […]

Whispers of AI domination have businesses and the workforce in a frenzy. As our digital environment becomes saturated with useful artificial intelligence tools (AI), the idea that this technology could replace individuals who work in a variety of industries in the future has become a hot topic of discussion.   Goldman Sachs predicts that soon, 300 […]

For years, Google has been a global market leader in search engines. However, as the search engine giant continues to release an array of products and tools designed to boost productivity, it’s also earning a reputation for its innovative new tools. With so many resources becoming available (and a majority being offered free of charge), […]

Recent SEO news over the past few months has been related to low-quality results and spam. Google is aware of this and working on solutions. This article is not to address that, but to highlight something spotted in the wild today. Google seems to be testing new People Also Ask features. A recent search for […]

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. Before we enter a new year of innovation and endless possibilities, we’ve gathered a list of some of the most memorable moments in […]