• Skip to primary navigation
  • Skip to main content
  • Skip to footer
DAGMAR

DAGMAR

877-753-0050

  • Services
    • Search Engine Optimization
    • Pay Per Click Management
    • Local SEO
    • Content Development & Marketing
    • Inbound Marketing
    • Website Design
    • Social Media Advertising
  • Industries
    • Plastic Surgeons
    • Law Firms
    • Pest Control
    • HVAC
    • Dental Practices
    • Healthcare
    • All Industries
  • About
    • Meet The Team
  • Our Results
  • Blog
  • Guides
    • Law Firm SEO Guide
    • Plastic Surgery SEO Guide
    • Med Spa SEO Guide
  • Contact

Local SEO

Local SEO Services to ensure you own your market.

Local SEO is our specialty, and a must for your business if you rely on local customers.

Ready to boost your business with local SEO?

Get in touch for a strategy consultation.

  • This field is for validation purposes and should be left unchanged.

Hard work, not guesswork.
And strategies built on solid data.

That’s not all—here’s what else we deliver.

A clear view.

Everything we do is transparent to our clients.

Local SEO services and tactics can be a mystery, but we make sure you understand not only what we do, but how well we do it on your behalf. We provide detailed monthly reporting, and we’re always available to answer any questions you have about your campaigns, your budget, and our results.

Words matter, but context is key. Unlike most SEO agencies, our content is generated with the user and search engines in mind. Developing user-specific content that satisfies intent can result in a higher conversion rate and superior rankings.

Content first approach to marketing.

Understanding search intent and what your local customers are looking for.

The results that matter most.

Higher rankings are good, but leads are better.

Better rankings in search results is just the beginning of what you should expect from local SEO—it should also bring you new, better-qualified leads. We go far beyond keywords, attracting the local traffic you must have for increased leads and sales. If we don’t help bring your best prospective customers closer to doing business with you, we haven’t done our job.

We Know Our Stuff and Others Agree.

  • bing PPC Partner badge
  • bing PPC Partner badge
More About us

This is what goes into getting great results for clients like you.

Competitive
Analysis

Local SEO
Optimization

Content
Strategy

Citations

Competitive
Analysis

Competition is fierce in the local marketplace, and the competitors who get local SEO right are winning. We’ll dive into your top competitors’ online presence, dissect their strategies, and identify opportunities you may be missing. We’ll also compare your rankings to your competitors’ over time and use all of our findings to develop a comprehensive local SEO plan.

Local SEO
Optimization

Deep research into keywords remains one of the most important parts of crafting your local SEO strategy. We mine keyword data to optimize the content on your website, using the most relevant keywords naturally throughout your content to satisfy both search engines and what users need to make the decision to engage with you. Our on-site optimization plan also includes taking advantage of every SEO-boosting optimization strategy, such as optimizing your URLs, page titles, heading tags, images and more.

Content
Strategy

Publishing blog content is essential, but a comprehensive local SEO content plan must include a well thought-out strategy to maximize the SEO power of your content. Our content strategy services includes more than just using the data from our research to insert keywords—we also study what type of content ranks best, create the long-form content that Google ranks highly, and use lists, FAQ sections, how-to guides and other components of high-quality content that can help you take the #1 spot in search engine results.

Citations

Google factors your entire online presence into its Google Maps search results. One critical factor in that presence is the consistency of your online business data, including your name, address, phone and site (NAPS), which should appear exactly the same across the web. Our local SEO services include a complete review of your NAPS and correcting any inconsistencies and adding missing information.

These success stories could be yours.

  • In addition to our SEO services, we created a penalty recovery program and were able to show substantial gains in traffic in the first three months.

    • Organic search traffic up 62%
    • Mobile conversions up 257%
    • An average of 194 new leads per month

    Read The Case Study

    See More of Our Results!

  • Local SEO Client Fabric Masters

    We launched a campaign to position the client as the local online authority in the new category. This fresh strategy has yielded excellent rankings and significant increases.

    • 27+ first page ranking increases
    • 15 new rankings in the #1 spot
    • Targeted traffic increased by 24%

    Read The Case Study

    See More of Our Results!

  • Allergy & Asthma Specialists

    We were able to resolve onsite SEO and website conversion issues, rankings and website leads are now on the rise.

    • 25+ first page ranking increases
    • 11 new rankings in the #1 spot
    • Website visit duration increased by 23%

    Read The Case Study

    See More of Our Results!

  • McGowan's Heating & Air Conditioning

    After our initial success with Local SEO and PPC services, the client requested that we expand our work with them to include social media and involvement with their other marketing channels.

    • 12+ first page ranking increases
    • Targeted traffic increased by 318%
    • Lead generation increased by 74%
    Read The Case Study

    See More of Our Results!

Let's Start Writing Your Success Story

Let’s Start Writing Your Success Story

Get in Touch With Us!
  • Dagmar gave us an excellent foundation in SEO. Great to work with.

    The HCI Group, from Google
  • Chris and the folks at Dagmar can help you to make seo work in ways you never figured.

    Harry E., from Google
  • Dagmar helped take my business to the next level. When I finally decided to turn things over to the experts it was as if a huge weight was lifted off my shoulders.

    Jerry H., from Yelp
Local SEO FAQs

Local SEO FAQs

What’s the difference between local SEO and organic SEO?

Local SEO focuses on increasing the online visibility of businesses that depend on exposure to customers in their geographic area. It’s built on the same foundation as organic SEO, but also includes ranking elements that target the Google Maps algorithm, which differs from organic SEO. Optimizing your online presence by ensuring you have a Google My Business profile, accurate business data (citations), consistent reviews and other local signals, users searching for local businesses are more likely to find your company’s location and contact information before they find your competitors.

Can any SEO company handle my local SEO needs?

Local SEO is a specialized subset of SEO that requires its own strategy and tactics. Many agencies offer local SEO as a sideline to their core SEO services, but few specialize in local SEO as DAGMAR Marketing does. We’ve helped business owners gain new, qualified leads in a range of industries, such as pest control, personal injury law, medical practices, and many more. We’ve even been recognized by Search Engine Land with an award for Best Local SEO Initiative in its international digital marketing competition.

How do I know which SEO company is good at local SEO?

To help ensure you choose the best local SEO company for your needs, look for the following:

  • Proven results: Ask prospective SEO companies what kind of results they’ve gotten for clients in the local marketplace. Look for case studies on their websites and ask for more details.
  • Transparency: An agency should have a standard practice to provide clients with regular, detailed reporting that explains how budgets are used.
  • Honesty: No reputable local SEO service provider can promise you first-place rankings in search results or guarantee when that might happen. Local SEO is a long-term process and its success is built over time.
  • Focus: Look for an agency that specializes in local SEO and has it as one of its core services.
  • References: Ask for references from both past and current clients to learn more about what it’s like to work with the agencies you’re interested in.

How long will it take to see results from a local SEO campaign?

As with organic SEO, you may see some improvements in your local visibility in the first three months of a local SEO campaign. These changes are usually the result of correcting existing issues and establishing your local profile on Google. As time goes on, adjustments to your campaigns, linking to authoritative third-party sites, and building up the quality and amount of content you have on your site will yield more improvements. Patience pays off—the competitors who often outrank you achieved those results with long-term, sustained strategies and tactics.

Why should I choose DAGMAR to provide local SEO services?

Local SEO is our core service and we’ve spent years creating successful local SEO campaigns for clients in a range of industries. We know what works and what doesn’t, and we use your budget accordingly. When you’re a DAGMAR local SEO client, here’s what you can count on:

  • A customized strategy that we continue to adjust in response to your changing business needs and your changing marketplace.
  • Detailed monthly reporting that’s provided in terms you can understand and that tells you just where your dollars go.
  • Expert technical SEO that helps you capitalize on every opportunity.
  • Personal attention from our experienced project managers.
  • High-quality content that provides long-term returns on your investment and that builds a robust and authoritative online presence for your business.
  • Not just more leads, but better-qualified leads, which helps maximize your budget.

What will you do each month? How will I know?

We’re hands-on every month, providing all of the services needed to increase your online visibility with your best local prospects. Our work for you each month includes a mix of these tactics:

  • Keyword research to gain insights into the people who look for your local business.
  • Technical SEO optimization tasks that ensure search engines “see” the local signals that influence your rankings.
  • Link building, which includes identifying local and national blogs that are relevant to your business, reaching out to them to request publication of content that will link back to your website, then creating that content.
  • Content development, which may include blog posts, additions to your web pages, and how-to guides that improve your rankings, position you as an authority in your industry, and encourage prospective customers to do business with you.

We make sure you fully understand everything we do for you each month. You’ll receive reports that explain in plain language how we used your budget and how well your local SEO campaigns performed in the previous calendar month. If you ever have questions or additional needs, our project managers are available anytime to help.

How much do local SEO services cost?

We create your local SEO campaigns from the ground up, customizing our services to your specific needs. Since no two clients need the same service mix, we price our services accordingly. Read our pricing information to learn more about how we estimate our services and get a general idea of what our local SEO services cost.

What is a citation?

When the name, address and phone number (NAP) of your business is referenced—or “cited”— online, that’s a citation. Citations are essential to local SEO rankings because they do something Google rewards: help prospective customers find local businesses. When your NAP information is verified, Google sees that as a signal that your phone number and address are trustworthy enough for your business to be listed prominently in Google Maps.

Citations that can affect rankings also appear on websites, social media, and in local business directories. The best citation strategy focuses on high-quality placements, working to increase the number of citations, and making sure that your business name, address and phone number are accurate and have a consistent appearance across every mention.

What is the difference between “white hat” SEO and “black hat” SEO tactics?

White hat SEO includes the tactics that exist naturally within the SEO ecosystem. These tactics include creating authoritative content, having a fast website, and content marketing. Black hat SEO uses tactics that focus on gaming the search engines’ algorithms, such as massive link-building schemes, machine-generated content, and fake authority signals.

White hat tactics tend to be sustainable, while black hat tactics are not. White hat SEO requires long-term work to improve a client’s rankings, while black hat SEO aims for rapid spikes that rarely last. At DAGMAR, we focus solely on white hat tactics. If you’re looking for black hat SEO, we’re not the local SEO company for you.

Why is link building important to local SEO?

When Google finds an inbound link from a relevant and authoritative site to your site, it considers that a sign of your company’s legitimacy. A link from a guest blog post or from a business organization you’re a member of carries a lot of local SEO weight with it, so link building is a tactic that shouldn’t be left on the table. Getting a link with the power to boost your local SEO isn’t as simple as it sounds—it can take many hours to get just one—so you should expect your SEO company to devote a fair portion of your budget to this task.

Why is content important to local SEO?

Content has an increasingly important role in both local and organic SEO, but not just any content. For the best SEO results, content must be highly relevant, helpful to the reader, and well written. Google rewards good content that meets those goals with better rankings, and the more good content you have, the better those rankings will be.

A fairly recent development in SEO is the rise of long-form content and its positive effect on SEO results. At DAGMAR, we regularly produce content with word counts in the thousands, which may be a blog post, a how-to guide, a web page about your company’s locations, or other piece. For local SEO, we focus that content on topics and information that’s relevant to and attracts prospective local customers and that helps position you as an authority in your particular line of business in your area.

Along with link building, content development is the best long-term use of your local SEO budget each month.

What is local SEO content?

Local SEO content is virtually any online content, images, or videos designed to attract users from a specific location. Most importantly, these components are optimized to become discoverable in search engines for your target audience.

Some common examples of local SEO content are:

  • Location-based landing pages
  • Location-based webpages
  • Google Business Profiles (formerly Google My Business)
  • Frequently Asked Questions (FAQ) pages

How do you create a local SEO content strategy?

Crafting a winning local SEO content strategy is similar to crafting a national SEO content strategy, and the major difference lies in how you connect with your audience. The major difference lies in how you connect with your audience. While the mission of national SEO is to reach users around the country, local SEO exclusively focuses on attracting users from a specific geographic location. As a result, one of the most important steps to creating a local SEO content strategy is knowing your audience and understanding what this community is looking for.

Another very important step required to develop a local SEO content strategy is local content. Make it clear that you are speaking to this community by mentioning the location in headlines, speaking like a local, and using relevant questions that people in the area want answers to.

Questions to Ask a Local SEO Company.

Questions to Ask a Local SEO Company.

Do you specialize in local SEO?

The discipline of SEO has evolved over the last 20 years, becoming an essential part of marketing. It’s also split into specialties that focus on whether a company’s customers are local, national or international, with each specialty requiring a different set of skills and unique strategies. Some SEO companies have developed expertise in all three specialties, while others’ main service is national SEO with local SEO as a sideline. Look for an SEO consultant or an agency that specializes in local SEO strategies and tactics and that has a proven track record of getting great results for businesses that depend on local customers.

How do you price your local SEO services?

Before you begin to interview local SEO agencies, it’s good to be aware that you may not arrive at an apples-to-apples comparison in regards to local SEO pricing. Depending upon what you need, you may encounter several types of pricing such as ongoing monthly local SEO services or a one-time service to tune up your SEO. You’ll also find a great deal of variation in monthly service pricing, with some agencies offering only an off-the-shelf package that’s the same for everyone while others provide highly customized services that are unique to each client’s needs.

Ask each agency for more than just a number: Request a detailed list of what services are included, and ask how much hands-on work the agency will do, how often they’ll work on your account, and how often they’ll send you reports on campaign performance. And keep in mind that the lowest price may be easy on your budget, but not do much over the long run to bring you qualified leads.

What can you do to help improve my local SEO?

This question can be a good test for a good fit, because the best local SEO companies are more than willing to explain what they can do for you and make sure you understand it. If the agency takes the time in your first meeting to list the services it offers and how each service helps you, chances are good that the agency will never leave you in the dark. Watch out for SEO providers or consultants who throw a lot of acronyms and unfamiliar words at you when trying to sell their services and seem hesitant to explain the details.

How often do you send reports and what is included?

Some of the most common complaints we hear are that clients have almost no idea what their local SEO agency does for them each month or whether local SEO is even worth the money. One of the best solutions to this problem is thorough reporting that’s provided every month and in terms you can easily understand. Reports should include numbers on month-over-month and year-over-year growth; rankings on your top search terms; how much traffic was generated, and much more.

At DAGMAR, we’re obsessed with reporting. Because we don’t ask clients to sign long-term contracts, it’s critical to make sure our clients are fully informed every month on exactly what we did and how well we did. If a prospective local SEO agency minimizes the importance of detailed reporting, our advice is to move on. It’s too easy for disreputable agencies to hide behind mysterious processes and unfamiliar acronyms while assuring you they know what they’re doing.

Can I contact your current and past clients?

A great local SEO agency won’t hesitate to share this information with you; in fact, they’ll encourage you to check their references. When you talk to an agency’s clients, be sure to ask about the specific local SEO services that are or were provided and about what it’s like to work with the agency on a day-to-day basis.

What is your strategy for mobile?

Not only are there differences between national and local SEO—there are also differences between a desktop SEO strategy and one for mobile. Considering that prospective customers are increasingly looking for local businesses like yours while they’re either out and about or simply use their phones more than their desktop computers, a local SEO campaign that doesn’t take mobile into consideration is not a complete strategy.

What is your backlink strategy?

After the initial work is done to either set up brand-new local SEO campaigns or improve or repair the campaigns you have, time and attention turn to content development and link building for the long term. Getting relevant, authoritative websites to link back to your site is one of the most important ways to continue to improve local SEO results, but it’s also one of the most time-consuming if it’s done properly. Be cautious about working with an agency that makes link building sound fast and easy—that may be a sign that it acquires links through some very undesirable methods that can actually harm your local SEO performance over the long run.

Have you worked with businesses like mine?

Every business is different, of course, but when it comes to local SEO, your plumbing company will have a good deal in common with a pest control or HVAC company. Similarly, your law firm will have things in common with other professionals, such as a medical practice. Unless you’re in a highly specialized niche, the agencies you’re talking with needn’t have an exact match to your type of business, but they should have experience in the type of consumers they serve. Ask for examples, and ask what type of challenges they see for your business. An honest company will tell you whether local SEO is likely to perform well for your type of business or not.

How do you measure success and performance of local SEO campaigns?

There’s no single right answer to this question, but asking it will give you good insight into how an agency operates, what it believes is important for its clients, and whether it values what your own goals are for your business. Agreeing with your agency on key performance indicators (KPIs) at the outset is important so that you not only understand where you’re going, but you’ll also know when you’ve gotten there. A common set of KPIs we focus on for our local SEO clients include rankings, traffic, and leads.

Keep in mind that viable leads are more important than traffic alone. The goal of all types of SEO is to grow your business by engaging the most qualified leads, whether that means more phone calls or more contact forms completed on your site.

Want to know more? Download our free eBook
on how to choose a digital marketing agency.

  • This field is for validation purposes and should be left unchanged.

Digital Marketing Guides

Digital marketing can be complex.
We break down the moving parts in our digital marketing guide series.
  • Law Firm Local SEO Guide: Ultimate Blueprint for Attorneys

    Get the Guide
  • Local SEO Strategies and Techniques For Your HVAC Company

    Get the Guide
  • 7 Best Local SEO Strategies For Your Pest Control Company

    Get the Guide
  • The Ultimate Local SEO Guide For Your Dental Practice

    Get the Guide

Recent Posts

Dominate Your Local Market: A Comprehensive Guide to Local SEO for Plastic Surgeons

As the digital landscape continues to evolve, local search engine optimization (SEO) has become an essential part of any plastic surgeon’s digital marketing strategy. Local SEO is the process of optimizing your online presence to help your practice appear more prominently in local search results when prospective patients search for plastic surgery services in your […]

Google Business Profiles for Lawyers

How and Why you Need to Optimize Your Law Firm Google Business Profile If you’re a lawyer or the owner of a law firm, you know how important it is to have a strong online presence, especially a strong local online presence.  And, probably the best way to establish and maintain that local presence is […]

Free Local SEO Tools & Resources for Small Business

According to Go-Globe, 50% of people who perform a local search using their mobile device visit a business the same day. Local SEO increases local visibility, which means more foot traffic and more sales. So what are the best local SEO tools and resources that you can use to help your business grow? Read on for […]

Our Top 10 Tips For Better Local SEO

Are you familiar with local SEO but want to get better performance from this essential marketing tool? Or are you just discovering how important local SEO is when your business depends on customers in your geographic area? No matter where you are in your online marketing journey, prospective customers are always searching for what your […]

How to Conduct Your Own Quick Local SEO Audit

how to conduct Your own quick & Easy Local SEO Audit

If you have a local SEO agency providing services to your company and aren’t getting clear reporting on results every month, you may wonder just what the agency is doing (and if what they’re doing is working). You can determine this for yourself by doing a local SEO audit. Read on to find out how […]

How to Help Local Businesses During the Pandemic

how to help business affected by covid shutdowns

UPDATE: Since this was published Google and Yelp have made changes to their review process. Google has paused new review publishing (and also responses from business owners as well as Q&As). Yelp has instituted a new review process. Part of the rationale behind these actions are to help businesses avoid negative reviews/complaints about closings and […]

6 Key Link Building Tactics for Law Firms

You’ve undoubtedly received some mixed messaging about link building. On one hand, you’ve probably been told that it’s critical for improving search engine optimization (SEO) and drawing prospective clients to your law firm website. On the other, you’ve likely been warned that link building can be dangerous—that if you use some of the commonly-suggested techniques […]

Keyword Research For Attorneys: A How-To Guide For Law Firms

keyword research for attorneys and law firms

At its simplest, doing keyword research for your law firm allows you to find the terms that potential clients are using to locate the legal services they need. After you conduct your research, you strategically use those keywords in the content you write for your firm’s website. By using proven techniques, your site can rank […]

Local SEO for Lawyers

local seo for lawyers

Local SEO campaigns are a crucial part of search engine optimization strategies for businesses such as law firms that want to increase their online visibility to attract new customers and clients. Let’s say, for example, that you’re a personal injury attorney located in Jacksonville, Florida. You’d use local SEO techniques so that when potential clients […]

How to Choose the Best Local SEO Company (and 8 Other Local Search Questions)

You work hard in your business, and you also work hard to market your business online. So, it can be pretty frustrating when, despite your best efforts, it’s your competitor that ranks well locally. It’s your competitor that appears in Google’s coveted three-pack. When that happens, it’s hard not to bang your head against the […]

Customer Engagement Marketing and Google Reviews: What You Need to Know

Yes, the concept of customer engagement marketing is much bigger than just getting Google reviews from customers. But, even when you limit yourself to digital marketing only, Google reviews can arguably get you the biggest bang for your buck out of all the customer engagement strategies. Here’s why. “Getting reviews on your Google My Business […]

Google Home Services Ads and Concierge: What’s Up with That?

Google Home Services Concierge

“Spotting the latest Google experiments” should probably become a timesheet category for digital marketers. Today’s task is checking out what’s been dubbed the “Google Home Services Concierge,” an enhancement to home services ads, a sponsored list of providers of home improvement and repair-related services. Whether this is one more way to take a shot at […]

InBox: Marketing Tips You Can Use Right Now

Fresh content, right on time. Join our subscriber list.

  • This field is for validation purposes and should be left unchanged.

Footer



Ready for fresh marketing ideas or just have a question? Please get in touch!

DAGMAR Marketing
25 N. Market St., Suite 500
Jacksonville, FL 32202

(904) 270-9778
  • Jacksonville Digital Marketing Agency
  • SEO Jacksonville
  • Jacksonville Local SEO Services
  • Jacksonville PPC
  • Pay Per Click Management
  • Local SEO
  • Website Design
  • Content Development & Marketing
  • Social Media Advertising
  • Service Area Map
  • Our Results
  • Blog
  • Digital Marketing Guides
  • DAGMAR Careers
  • Linkedin
  • Twitter
  • Facebook

© DAGMAR Marketing 2023
25 N. Market Street Suite 500 Jacksonville, Florida 32202
  • Services
    • Search Engine Optimization
    • Pay Per Click Management
    • Local SEO
    • Content Development & Marketing
    • Inbound Marketing
    • Website Design
    • Social Media Advertising
  • Industries
    • Plastic Surgeons
    • Law Firms
    • Pest Control
    • HVAC
    • Dental Practices
    • Healthcare
    • All Industries
  • About
    • Meet The Team
  • Our Results
  • Blog
  • Guides
    • Law Firm SEO Guide
    • Plastic Surgery SEO Guide
    • Med Spa SEO Guide
  • Contact