The disciplines that fall under the digital marketing umbrella have grown over the years along with the importance of digital marketing for local companies. The most common types of digital marketing include:

• Search engine optimization (SEO)
• Local SEO
• Paid search, including pay-per-click (PPC) advertising and social media advertising
• Content marketing
• Email marketing

At our Jacksonville marketing agency, we offer these services and more, and make sure they work in sync to achieve the best results for our clients.

Jacksonville is a large marketplace, so unless you’re in an unusual niche, you may have scores of competitors for local customers. Digital marketing is the best way to reach new prospects online and, when it’s done right, it’s the most powerful way to reach your most-qualified leads.

• Each type of digital marketing delivers its own advantages: Local SEO makes your business more visible to customers in your immediate area
• PPC is a quick way to connect with local customers who are already searching for the products or services you offer
• Content development and marketing gives you a long-running engine that fuels your local SEO results and engages the right people with your company

These are just a few of the digital marketing tools we use to help your business succeed. If you’d like to know more about how we can develop the right mix of digital marketing services for your unique company, please get in touch!

There are thousands of providers of digital marketing services across the country and around the world, but working with a Jacksonville digital marketer gives you the advantages of having an agency that understands your local market better than anyone.

Dagmar is based in Jacksonville, so we can quickly get up to speed on your marketing challenges and your competition.

Different strategies have different timeframes for results.

With SEO, early results depend on the state of your website. If your site needs a significant amount of technical SEO work to fully optimize it, it may take several months before the needle really starts to move. If, however, your business already has good rankings, your site may still need to be updated with new, relevant content to make new gains.

With PPC for your Jacksonville company, you will likely see results more quickly. Google Ads and other types of paid search ads can be created relatively fast and the results from them can be measured fast. Adjustments will be continuously made to increase click-through rates and lower click costs.

If you’d like to know more about what you can expect from digital marketing, please contact us for a free consultation.

These two types of SEO have several things in common, such as onsite technical strategies. Where they mainly differ is in geographic factors: Local SEO includes strategies and tactics that increase your company’s visibility in your local area, where your customers are. Our local SEO work for you includes in-depth competitive analyses, keyword research that focuses on terms local customers use to find companies like yours, a content strategy that always includes local keywords, and citations that send Google the right signals for ranking your company well locally.

Some local SEO companies have off-the-shelf packages at a fixed price. At Dagmar, every local SEO campaign is highly customized, taking into consideration Jacksonville market conditions, your unique marketing challenges, your particular local audience, and more. That means there’s no single cost of local SEO services, but we’re happy to consult with you and discuss how much local SEO may cost for your business. In the meantime, you can learn more about local SEO pricing.

The answer is yes, but the next question to ask is whether you have sufficient time and attention to take away from running your business.

Here are a few things you’ll need to do to get the level of results that will make your efforts worthwhile:

• Optimize your website, including page titles, URLs, meta descriptions, and much more.
• Make sure your website is responsive so that it displays properly on all types of devices.
• Conduct keyword research to ensure that you target the keywords that help you rank higher than your competition.
• Set up Google Analytics and other tools to help you monitor and maintain SEO results.
• Consistently create content that attracts, informs, and engages prospective customers in your local area.
• Build backlinks, which are links from relevant, authoritative sites back to your website.

It’s understandable that a prepackaged local SEO solution may be attractive, but it will almost certainly not provide the kind of long-term results you need to get significant returns on your investment of time and money.

We will be glad to review the local SEO campaigns you have in place now and recommend a customized mix of digital marketing services that give you the best results for your budget.

What separates a good digital marketing agency from a great one is its approach to content generation. Ask agencies what their process is like to ensure they will make quality content a priority.

Content marketing is a driving force behind digital marketing success. Not only is it important, but it is an essential component that your business needs to remain competitive in search engines and connect with its target audience. The right content can build awareness, improve online visibility, and answer important questions for your online audience, which can ultimately help your Jacksonville business boost conversions.