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DAGMAR

DAGMAR

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Inbound Marketing

Attract and engage the right customers.

Get more from your inbound marketing budget, no matter which platform you’re on.

Have 30 minutes for a call? So do we!

Get in touch for a strategy consultation.

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We start where you are with what you need today.

Here’s how we do inbound marketing differently.

We put content first.

Let’s fast-track your plan.

Going through every step that some inbound marketing platforms require can take months. That’s why we get you up and running by maximizing your content plan first. It’s the surest way to start getting the results your business needs.

The benefits of inbound marketing and harnessing its power should always matter more than the platform you use. You have real-world marketing campaigns that need to get off the ground, so we put only the best inbound marketing techniques into action right away, regardless of the platform you’re on.

We’re platform agnostic.

Focus on what matters most.

You don’t have to buy more than you need.

There’s no time (or money) to waste.

There’s nothing wrong with a robust inbound marketing solution, but not every company needs every technique to start driving new, qualified leads. We’ll zero in on your best opportunities to give your inbound marketing a boost, then build from there.

We Know Our Stuff and Others Agree.

More About Us

Here’s some of what goes into our inbound marketing services.

Content Inventory

Identify Content Gaps

Segmentation & Workflows

Measure & Iterate

Content Inventory

To get your inbound strategy off the ground, we take an inventory of your existing content. We look for content that can be expanded into main pillar pieces and those that can be supporting clusters, then link them to help build your rankings. This pillar/cluster strategy is a proven methodology built on central topics (long-form pillars) with shorter content pieces (clusters) that go more in-depth on subtopics from the pillar and generate traffic back to the pillar page.

Identify Content Gaps

The content inventory is the foundation for the next important step: Finding the gaps in your content and developing the plan for closing them. This can include reworking existing content to update or expand it so that it works harder to connect to your readers at relevant stages of the buyer’s journey, or creating new, in-depth content pieces that are the heart of inbound marketing.

We’ll determine how much valuable content you have now and use it to nurture leads and evaluate the traffic you have that can replenish your lead list.

 

Segmentation & Workflows

With a clear picture of the content you have and the content you need, we’ll assess your full content list through the lens of your audience. We’ll segment all of the content according to the personas of your most valuable prospects and according to the stage of the buyer’s journey those prospects are on.

The focus here is on conversions: Where are your best opportunities throughout the journey? Which stages of the journey need more and/or improved content to maximize the qualified leads they can each deliver? We’ll assess the various elements that influence the paths that your prospects take through your content, whether that’s the information on a web page that gives them what they need to take the next step, the value of the offers along the way, or what your CTA buttons say and where they are.

All of the above (and more) are solidified into plans for simple workflows that guide buyers through their journeys to conversion.

Measure & Iterate

The true advantage of inbound marketing (and digital marketing as a whole) is the ability to measure results. Not all metrics have equal importance, though, which is why it’s essential to clearly identify goals and the metrics that accurately reflect them at the outset. In addition, a metric that matters to one business may not be valuable to another.

For example, conversion goals must be in alignment with the type of business you have: A company that sells items online will count purchases as conversions, while a company with a long sales cycle for an expensive service will count form completions as conversions. Other goals may include traffic to web pages and blog posts, and social media engagement.

In any case, goals and their measurement allow us to evaluate performance, then make incremental adjustments to improve it across the board.

 

These success stories could be yours.

  • Our SEO strategy included fully optimizing the client’s new site and developing valuable local links to improve local signals to the search engines.

    • Targeted traffic increased by 478%
    • 20+ first page ranking increases
    • Goal conversions increased by 223%

    Read The Case Study

    See More of Our Results!

  • U.S. Legal Services

    We created a lead-generation strategy, using unique content and their existing marketing strategies in our SEO work for them.

    • Targeted traffic increased by 82%
    • 35+ first page ranking increases
    • 26+ increases in the top five rankings

    Read The Case Study

    See More of Our Results!

  • The client had set up his own goals to improve views, rankings, and conversions. We built on that with on-site SEO recommendations for the website’s more than 300 location pages.

    • Targeted traffic increased by 23%
    • 75+ first page ranking increases
    • Lead generation increased by 67%

    Read The Case Study

    See More of Our Results!

Ready for an inbound strategy that works?

Ready for an inbound strategy that works?

Get in Touch With Us!
Inbound Marketing FAQ

Inbound Marketing FAQ

What is inbound marketing?

For the clearest picture, let’s start with a comparison of inbound and outbound marketing.

Outbound marketing includes the channels and tactics that have been around for decades, such as billboards and TV/radio ads, as well as the display and banner ads we use today. Outbound marketing gets in front of audiences whether those audiences want to see it or not. This type of marketing and advertising still has its place, of course, especially when it comes to increasing overall brand awareness, but it can be very difficult to measure outbound marketing’s impact on a company’s bottom line.

Inbound marketing flips the equation: It seeks to pull in or attract new customers or clients for a business with content. There’s a long list of items that can fall under the “content” definition, but they are often blog posts, newsletters, social media posts, and other things that audiences want to read.

Inbound marketing content strategies are based on your company’s sales funnel and where your best prospective customer is in their journey to engaging with you. We look at each stage of the journey and plan content that will reach the right person at the right moment.

One key part of an inbound marketing content strategy is helping your best prospects find your content. Tactics to facilitate that connection include SEO, PPC, social media, and more. No matter how it’s done, inbound marketing is all about positioning your business to be readily found when people want to solve a problem with a solution you offer.

Are inbound marketing and search engine optimization (SEO) the same thing?

Although they have some tactics in common, they’re not the same thing, but they work very well together and increase the number of ways you can grow your business. Inbound marketing—the strategy of attracting prospects to your content—can be done without SEO, but we recommend both.

What type of content is best for successful inbound marketing?

The answer to this question is different for every business—some may get the best results from a comprehensive email drip campaign, while others may have success by regularly posting videos. The real “best type,” however, is the kind that meets the search intent of your audience.

Regardless of the form your content takes, it should offer a clearly stated solution to the problem the searcher is looking to solve, provide links to more information that can help them make decisions, and make it easy for them to take the next step from one stage of the buyer’s journey to the next.

Does the state of my company’s website matter to inbound marketing results?

Your website is the foundation of all of your online marketing. It’s also home to much of your inbound marketing content and the destination that your off-site content, such as social media posts sends prospects to. What they experience when they get to your site can be a make-or-break moment in the buyer’s journey.

Here are a few things you should assess (and improve, if needed):

  • Site speed—No matter how great your content is, if your site loads slowly, people will leave.
  • User-friendliness—People come to your site to get things done, from learning more about your company, product, or service, to getting in touch with you. Remove obstacles that are in users’ way and make it easy for them navigate your entire site.
  • Mobile-friendliness—Mobile is dominant, so make sure your site performs exceptionally well on small screens.

At Dagmar, we offer website design services that deliver a site that can customized to your needs, is mobile-friendly, and has powerful SEO features built right in. Get in touch for a free website consultation.

 

Are there any disadvantages to inbound marketing?

No marketing tool is perfect, and inbound marketing is no exception. While it has plenty of upsides, such as offering your prospective and current customers or clients truly useful information that establishes or builds your relationships with them, there are a few things to consider that may tamper your expectations.

It’s not for everyone: Some types of business will simply have more success with outbound marketing, especially if they don’t have a long sales cycle that requires nurturing prospects and giving them plenty of time to reach a decision. There are still valuable takeaways from inbound marketing for any company, such as offering high-quality, useful content that helps people get things done.

It’s not a set-it-and-forget it process: While there are automated platforms that help with inbound marketing, it still requires a commitment to strategic planning and all of the steps involved in executing your plan.

It requires certain skillsets: Since content (and content marketing) are essential to inbound marketing, your company may not have the team on board who can consistently produce top-level content, distribute it in the right places, gain insights from its performance, and continue to iterate.

It’s a marathon: Inbound marketing is about momentum, and building that takes time and patience. Simply setting it up isn’t enough—it’s a long-term strategy that needs attention to sustain great results.

For all of these cautions, don’t let them dissuade you from considering inbound marketing. And, if you’re concerned about having to go all in by signing up with an automated inbound marketing platform, know that you can still benefit from the principles and practices of inbound marketing without making a commitment to any platform or software. If you’re on the fence, we’ll be glad to talk through whether inbound marketing is right for your business.

 

  • Chris and the folks at Dagmar can help you to make SEO work in ways you never figured. The typical 3-card-monte act that represents most companies that sell this service will let you down every time. DAGMAR is the real deal.

    Harry E., from Google
  • Our SEO position is up significantly as is our AdWords position and our leads are up over 200% from last year! I would recommend Dagmar to any business owner that is serious about increasing their online presence and sales!

    Stacy M., from Google
  • I called 3-4 SEO companies to help get me the online presence I needed. Dagmar came across as courteous and well experienced. Their price was fair and their work ethic unmatched.

    Jason R., from Google
Questions to ask an inbound marketing company.

Questions to ask an inbound marketing company.

Take time to interview several inbound marketing companies before you contact with one. Here are questions to help you compare agencies.

Who will work on my account?

Don’t be afraid to ask prospective inbound marketing agencies about the skills and experience of the people who will manage your account. Inbound marketing is a unique marketing discipline, and just knowing how to use automated inbound marketing software isn’t enough to deliver the results you need. Some agencies specialize in certain areas of inbound marketing, such as social media or content marketing, so it’s smart to have a discussion about any particular areas of inbound marketing that may get less attention from an agency.

Why do I need an agency? Isn’t inbound marketing automated?

Yes … and no! A platform such as HubSpot automates some of the repetitive processes in marketing, such as scheduling emails and Facebook posts, and helps reduce the amount of manual work it takes to get content published. Many of its automated features simplify inbound marketing sales processes, which can help ensure sales leads aren’t missed and reduce response time, both of which improve customer relationships. What can’t be automated, however, are well-planned strategies, setting goals, developing relevant content, and making sure your website and SEO are doing all they can to support your inbound marketing success.

How much time can we expect to have devoted to our account?

Agencies come in all sizes, so you may be a big client or a small one for the inbound marketing companies you review. Ask how your company compares to other clients on the agency’s roster, which can be some indication of how much attention your account will get. Both large and small firms can provide excellent customer service and have the resources to meet your needs, but in either case, you want to be sure they have stable capacity to handle your account.

How will I know what kind of results you’re getting for me?

Any reputable digital marketing agency will have a process in place for regularly reporting results to you. With inbound marketing in particular, you should also have full access to the platform your program is on, which will allow you to sign in anytime and view results for yourself.

If an agency seems hesitant to commit to regularly sharing reports, they shouldn’t make the short list.

Do you work with my competitors?

One of the advantages of modern marketing is that your agency can get a very good idea of what your competitors are doing (and how well they’re doing it), and it’s a smart tactic. Running inbound marketing for two competing companies, however, puts both companies at a disadvantage. If an agency wants your business but has your competitor as a client, it will need to make a choice between the two.

How do you measure success?

Everything in inbound marketing can be measured, but not everything carries the same weight. Traffic on your site and likes on social media are positives, but the more important metrics are those that translate into leads and new customers. You want an agency that focuses on the number of leads you get, the quality of those leads, and how many new customers you attract. This is one question you’ll want agencies to answer in depth.

What will you need from us?

The success of your inbound marketing will depend in part on the success of collaboration between you and your agency. Ask agencies what they expect from you and your team, such as how quickly they’ll need approvals, and what type of access they’ll need to decision-makers. An inbound marketing agency will often need answers to questions before they can complete an important task, so it can only move as quickly as you do.

Want to know more? Download our free eBook
on how to choose a digital marketing agency.

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How much does inbound marketing cost?<br/>

How much does inbound marketing cost?

There’s no standard cost for inbound marketing, and your costs will depend on a number of variables:

  • How many inbound marketing strategies you use: Some companies make use of certain strategies, such as blogging, while others want to take advantage of every technique inbound marketing has to offer.
  • Whether you invest in an automated platform: Inbound marketing principles can be incorporated into your digital marketing without signing up for a full inbound marketing platform.
  • Who will manage the various elements of your inbound marketing: Will you plan your own strategy? Can you create the amount of content you’ll need in-house or will you need to outsource it? There’s a spectrum of services (and ways to get them), so your costs may vary.
  • How robust your lead nurturing is and your sales cycles are: Converting leads into customers can take a village for some companies, while the process is simpler for others. If you need a conversion pro on your team to make inbound marketing worthwhile, it will add to your costs.

If you’re just getting into inbound marketing and want to know more about the factors that affect costs, we’ll be glad to discuss them with you.

Ready to find out how you can get more out of inbound marketing?

Get in touch for a strategy consultation.

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Digital Marketing Guides

Digital marketing can be complex.
We break down the moving parts in our digital marketing guide series.
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  • The Last Law Firm SEO Guide You’ll Ever Need

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    Get the Guide
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    Get the Guide

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25 N. Market St., Suite 500
Jacksonville, FL 32202

(904) 270-9778
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25 N. Market Street Suite 500 Jacksonville, Florida 32202
  • Services
    • Search Engine Optimization
    • Pay Per Click Management
    • Local SEO
    • Content Development & Marketing
    • Inbound Marketing
    • Website Design
    • Social Media Advertising
  • Industries
    • Plastic Surgeons
    • Law Firms
    • Pest Control
    • HVAC
    • Dental Practices
    • Healthcare
    • All Industries
  • About
    • Meet The Team
  • Our Results
  • Blog
  • Guides
    • Law Firm SEO Guide
    • Plastic Surgery SEO Guide
    • Med Spa SEO Guide
  • Contact