Attract and engage the right customers.
Get more from your inbound marketing budget, no matter which platform you’re on.
Have 30 minutes for a call? So do we!
Get in touch for a strategy consultation.
We start where you are with what you need today.
Here’s how we do inbound marketing differently.
We put content first.
Let’s fast-track your plan.
Going through every step that some inbound marketing platforms require can take months. That’s why we get you up and running by maximizing your content plan first. It’s the surest way to start getting the results your business needs.
The benefits of inbound marketing and harnessing its power should always matter more than the platform you use. You have real-world marketing campaigns that need to get off the ground, so we put only the best inbound marketing techniques into action right away, regardless of the platform you’re on.
We’re platform agnostic.
Focus on what matters most.
You don’t have to buy more than you need.
There’s no time (or money) to waste.
There’s nothing wrong with a robust inbound marketing solution, but not every company needs every technique to start driving new, qualified leads. We’ll zero in on your best opportunities to give your inbound marketing a boost, then build from there.
We Know Our Stuff and Others Agree.
Here’s some of what goes into our inbound marketing services.
Content Inventory
To get your inbound strategy off the ground, we take an inventory of your existing content. We look for content that can be expanded into main pillar pieces and those that can be supporting clusters, then link them to help build your rankings. This pillar/cluster strategy is a proven methodology built on central topics (long-form pillars) with shorter content pieces (clusters) that go more in-depth on subtopics from the pillar and generate traffic back to the pillar page.
Identify Content Gaps
The content inventory is the foundation for the next important step: Finding the gaps in your content and developing the plan for closing them. This can include reworking existing content to update or expand it so that it works harder to connect to your readers at relevant stages of the buyer’s journey, or creating new, in-depth content pieces that are the heart of inbound marketing.
We’ll determine how much valuable content you have now and use it to nurture leads and evaluate the traffic you have that can replenish your lead list.
Segmentation & Workflows
With a clear picture of the content you have and the content you need, we’ll assess your full content list through the lens of your audience. We’ll segment all of the content according to the personas of your most valuable prospects and according to the stage of the buyer’s journey those prospects are on.
The focus here is on conversions: Where are your best opportunities throughout the journey? Which stages of the journey need more and/or improved content to maximize the qualified leads they can each deliver? We’ll assess the various elements that influence the paths that your prospects take through your content, whether that’s the information on a web page that gives them what they need to take the next step, the value of the offers along the way, or what your CTA buttons say and where they are.
All of the above (and more) are solidified into plans for simple workflows that guide buyers through their journeys to conversion.
Measure & Iterate
The true advantage of inbound marketing (and digital marketing as a whole) is the ability to measure results. Not all metrics have equal importance, though, which is why it’s essential to clearly identify goals and the metrics that accurately reflect them at the outset. In addition, a metric that matters to one business may not be valuable to another.
For example, conversion goals must be in alignment with the type of business you have: A company that sells items online will count purchases as conversions, while a company with a long sales cycle for an expensive service will count form completions as conversions. Other goals may include traffic to web pages and blog posts, and social media engagement.
In any case, goals and their measurement allow us to evaluate performance, then make incremental adjustments to improve it across the board.
These success stories could be yours.
Our SEO strategy included fully optimizing the client’s new site and developing valuable local links to improve local signals to the search engines.
- Targeted traffic increased by 478%
- 20+ first page ranking increases
- Goal conversions increased by 223%
We created a lead-generation strategy, using unique content and their existing marketing strategies in our SEO work for them.
- Targeted traffic increased by 82%
- 35+ first page ranking increases
- 26+ increases in the top five rankings
The client had set up his own goals to improve views, rankings, and conversions. We built on that with on-site SEO recommendations for the website’s more than 300 location pages.
- Targeted traffic increased by 23%
- 75+ first page ranking increases
- Lead generation increased by 67%
Ready for an inbound strategy that works?
Get in Touch With Us!
Inbound Marketing FAQ
Questions to ask an inbound marketing company.
Take time to interview several inbound marketing companies before you contact with one. Here are questions to help you compare agencies.
Want to know more? Download our free eBook
on how to choose a digital marketing agency.
How much does inbound marketing cost?
There’s no standard cost for inbound marketing, and your costs will depend on a number of variables:
- How many inbound marketing strategies you use: Some companies make use of certain strategies, such as blogging, while others want to take advantage of every technique inbound marketing has to offer.
- Whether you invest in an automated platform: Inbound marketing principles can be incorporated into your digital marketing without signing up for a full inbound marketing platform.
- Who will manage the various elements of your inbound marketing: Will you plan your own strategy? Can you create the amount of content you’ll need in-house or will you need to outsource it? There’s a spectrum of services (and ways to get them), so your costs may vary.
- How robust your lead nurturing is and your sales cycles are: Converting leads into customers can take a village for some companies, while the process is simpler for others. If you need a conversion pro on your team to make inbound marketing worthwhile, it will add to your costs.
If you’re just getting into inbound marketing and want to know more about the factors that affect costs, we’ll be glad to discuss them with you.
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