Attract better-qualified leads for your Jacksonville business with our expert PPC services.
Pay-per-click advertising delivers more exposure and revenue.
Is PPC right for you?
Get in touch for a strategy consultation.
Our PPC management puts your needs first.
Here’s what that looks like for your Jacksonville company.
No long-term contracts.
Just hard work every month.
Effective PPC relies on hands-on work month after month and good stewardship of your budget relies on accountability. Our 30-day contracts help ensure that you get our best work every month and give you the flexibility to stop working with Dagmar with 30 days notice if you’re not happy with the results we get for you.
If you’re comparing Jacksonville digital marketing agencies, make sure to ask about how they will share their results with you. You should be able to view and understand where your budget is being spent and why, and know what kind of results you’re getting for your investment. At Dagmar, we send you detailed, easy-to-understand reports every month, and your dedicated project manager is always available to answer your questions.
You can see into everything we do for you.
What goes into getting great pay-per-click advertising results?
Crafting successful Google Ads depends on building the right foundation from the start. We put time into researching your playing field, your competitors’ pay-per-click campaigns, your most valuable keywords, and more. Our findings then go into developing the best budget for the best results. Over time, we keep an eye on spending: Too little and you won’t have sufficient impression share, clicks, or conversions; too much and your money could be wasted.
Strategy & Planning
Beware of any Jacksonville PPC agency that doesn’t define the right goals for your pay-per-click ads from the outset. We work to understand what you need from your investment in PPC and how it should align with your business objectives. Once your goals are set, we development a strategy to get in front of your target audience and identify the key metrics we’ll use to assess your campaign’s performance.
Throughout the development and maintenance of your Google Ads campaigns, we focus on relevance. From keyword selection and the messages that surround them, to ad creation and landing page development, we make sure every part of your campaigns has the relevance that tie your ads to your target audience’s search queries.
Cost-per-lead or per acquisition can only be accurately determined with conversion data, and this is a part of PPC that’s often poorly done. To make sure data collection on your campaigns is accurate, we review shared conversion goals with your SEO provider or marketing team, then set them up properly in Google Ads or Google Analytics. We advise closing conversion loops so that the decision-making process is optimized, so we correctly use tags or tracking scripts to precisely record conversions.
Some Jacksonville internet marketing companies create set-it-and-forget-it PPC campaigns, but we do it differently. As soon as your campaigns go live, we stay focused on the clicks that convert and block those that don’t. Utilizing this client-centered approach, we collect sufficient data to manage your campaigns over time in the most useful and meaningful ways.
Depending on your budget and search volume, it may take weeks to gather enough data to finely tune your campaigns. We analyze immense amounts of data to develop the most effective campaigns possible, and also assess outside influencing factors. These may include events that affect your industry or your Jacksonville marketplace, or larger economic conditions that can have an effect on your campaigns.
Analysis & Reporting
How was your money spent and how well did your campaigns perform? You’ll always know—we provide clear paid search reports to you every month that offer complete details. As part of our Jacksonville PPC management services, we offer calls during which we review all of your key metrics, from click-through rates to the number of leads generated. We don’t stop with just numbers, though: We’ll also share insights we’ve gained and let you know what your competitors are doing.
How much should you spend on PPC for your Jacksonville business?
We know how important the answers are to questions like “How much does it cost to advertise on Google?” and “How much do you charge for PPC management?” Although there’s no quick, single answer, we can tell you up front what factors will help determine your budget:
- How much you are willing to spend per day on each of your ads.
- Your bidding strategy and your predefined goals.
- What your competitors are willing to pay for the same keywords you need to target.
- How relevant your ads are to your targeted audience.
We’re happy to tell you more about PPC costs and our fees for PPC management. Don’t hesitate to get in touch for a free consultation.
We Know Our Stuff and Others Agree.
Turner Pest Control
Jacksonville-based Turner Pest Control came to us for PPC and SEO services. We rebuilt the company’s pay-per-click (PPC) campaigns from scratch, segmenting the campaigns by time of day and ad groups by services, then fully optimized all campaigns. The result is a higher conversion rate, more efficient ad spend, and greater control over the consumption of the budget.
We’ve also set up call tracking numbers that allowed a level of conversion analysis that was unprecedented for our client. Using call tracking numbers and a third-party application, we can clearly segment phone call conversions originating from AdWords mobile ads versus call conversions originating from landing pages. This gives us complete attribution for all conversion types within the campaigns and concrete cost-per-acquisition and ROI numbers for our client.
Ongoing PPC management includes frequent monitoring of budget consumption and adjusting according to weekly and daily patterns. Overall, the cost per conversion has been reduced 73% since rebuilding the PPC program.
Our AdWords position and our leads are up over 200% from last year! I would recommend DAGMAR to any business owner that is serious about increasing their online presence and sales!Stacy M., from Google
Our business is growing, and I attribute that growth to the help and work that DAGMAR Marketing did for us.Owner, Church Service, from Clutch
DAGMAR’s work has improved our business significantly.Pest Control Company, Director of Marketing, from Clutch
DAGMAR helps my company be found by people who are looking for my services. Thanks to Chris and the team for making my phones ring!Jerry H., from Google
Questions to ask a Jacksonville PPC agency.
Jacksonville PPC FAQs
Want to know more? Download our free eBook
on how to choose a digital marketing agency.
Digital Marketing Guides
We break down the moving parts in our digital marketing guide series.rn
How to Conduct a PPC Audit for Your Law Practice
Conduct a PPC Audit for Your HVAC Campaigns
Optimize Your Pest Control Company’s PPC Campaigns
Audit Your PPC Campaigns For Your Dental Office
The Last PPC Audit Guide You’ll Ever Need
When it comes to generating local leads, Google search engines can be a company’s best friend or worst enemy. 4 in 5 consumers use search engines to find local information. That must mean if you invest in online advertisements, it can automatically convert more local users into customers, right? Wrong. Most users performing high-intent searches […]
Did you know that 97 percent of consumers use online resources to shop locally? This gives the term “window shopping” a whole new meaning. Instead of traveling shop to shop to weigh out all of the local options, users are now relying on Local Services Ads to connect them with relevant businesses in their neighborhood. […]
Navigating the world of Local Services Ads can be intimidating at first. Whether your area is congested with competitors or rural in nature with a small population and an even smaller list of local businesses, each environment comes with its own unique advertising challenges. With proper LSA management, your business can provide Local Services Ads […]
On March 30, 2021, Google unveiled its plans to release FLoC—a proposed alternative to third party cookies that claims to offer more user privacy—while still tracking users to provide advertisers with the information they need. Sounds like a good thing, right? But the more we began to hear about it, the more concern is growing […]
Back in September 2020, Google Ads changed their search queries so that searches without a “significant” amount of data will no longer show in search query reports. This ultimately reduced visibility in Google Ad campaigns and caused concern amongst agencies & advertisers who rely on the reports to optimize their campaigns performance. Unfortunately, the announcement […]
Since 2014, Google has been adjusting how it interprets user queries. It allowed for variants and misspellings, omitted the need for prepositions, and can now even recognize similarities between a variety of terms. Now, in February 2021, Google is changing again. Before diving into the most recent change, let’s touch on some important terms as […]
When you’re investing in pay-per-click (PPC) campaigns for your law firm, keep in mind that your landing pages have a critical role in improving your ROI and converting more visitors to qualified leads. Lawyers who link their paid ads to the home page or practice area pages on their websites are missing one of their […]
Use Retargeting to Generate New Legal Client Leads Visitors come to your law firm’s website because they have some type of need. They may be looking for your phone number, seeking more information about your firm as part of their research for themselves or a family member, or ready to hire an attorney to help […]
A quick Google search for any type of attorney will return several paid ads. Most law firms are in very competitive markets, and pay-per-click (PPC) advertising can be an effective way to ensure your firm is more easily seen online. But, PPC management can be a daunting task if you’re new to PPC. This guide […]
Do you look at paid search and see nothing but a massive collection of settings and control options? Unless it’s your job to understand PPC, that’s certainly what it looks like at a glance. There’s a key, however, to unlocking much of the mystery, and it’s as simple as using a concept we call Reach, […]
Clients come to us to help them get better returns on their digital marketing investments. More than once, we’ve done our best work for clients who already recognized that PPC and SEO could shift their businesses into high gear with the right partner. Turner Pest Controls’ Director of Marketing Stacy McKinney is just one example […]