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DAGMAR

DAGMAR

877-753-0050

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Jacksonville Pay Per Click Management

Attract better-qualified leads for your Jacksonville business with our expert PPC services.

Pay-per-click advertising delivers more exposure and revenue.

Is PPC right for you?

Get in touch for a strategy consultation.

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Our PPC management puts your needs first.

Here’s what that looks like for your Jacksonville company.

No long-term contracts.

Just hard work every month.

Effective PPC relies on hands-on work month after month and good stewardship of your budget relies on accountability. Our 30-day contracts help ensure that you get our best work every month and give you the flexibility to stop working with Dagmar with 30 days notice if you’re not happy with the results we get for you.

If you’re comparing Jacksonville digital marketing agencies, make sure to ask about how they will share their results with you. You should be able to view and understand where your budget is being spent and why, and know what kind of results you’re getting for your investment. At Dagmar, we send you detailed, easy-to-understand reports every month, and your dedicated project manager is always available to answer your questions.

Total transparency.

You can see into everything we do for you.

What goes into getting great pay-per-click advertising results?

Research

Strategy & Planning

Campaign Construction

Tracking

Ongoing Optimization

Analysis & Reporting

Research

Crafting successful Google Ads depends on building the right foundation from the start. We put time into researching your playing field, your competitors’ pay-per-click campaigns, your most valuable keywords, and more. Our findings then go into developing the best budget for the best results. Over time, we keep an eye on spending: Too little and you won’t have sufficient impression share, clicks, or conversions; too much and your money could be wasted.

Strategy & Planning

Beware of any Jacksonville PPC agency that doesn’t define the right goals for your pay-per-click ads from the outset. We work to understand what you need from your investment in PPC and how it should align with your business objectives. Once your goals are set, we development a strategy to get in front of your target audience and identify the key metrics we’ll use to assess your campaign’s performance.

Campaign Construction

Throughout the development and maintenance of your Google Ads campaigns, we focus on relevance. From keyword selection and the messages that surround them, to ad creation and landing page development, we make sure every part of your campaigns has the relevance that tie your ads to your target audience’s search queries.

Tracking

Cost-per-lead or per acquisition can only be accurately determined with conversion data, and this is a part of PPC that’s often poorly done. To make sure data collection on your campaigns is accurate, we review shared conversion goals with your SEO provider or marketing team, then set them up properly in Google Ads or Google Analytics. We advise closing conversion loops so that the decision-making process is optimized, so we correctly use tags or tracking scripts to precisely record conversions.

Ongoing Optimization

Some Jacksonville internet marketing companies create set-it-and-forget-it PPC campaigns, but we do it differently. As soon as your campaigns go live, we stay focused on the clicks that convert and block those that don’t. Utilizing this client-centered approach, we collect sufficient data to manage your campaigns over time in the most useful and meaningful ways.

Depending on your budget and search volume, it may take weeks to gather enough data to finely tune your campaigns. We analyze immense amounts of data to develop the most effective campaigns possible, and also assess outside influencing factors. These may include events that affect your industry or your Jacksonville marketplace, or larger economic conditions that can have an effect on your campaigns.

Analysis & Reporting

How was your money spent and how well did your campaigns perform? You’ll always know—we provide clear paid search reports to you every month that offer complete details. As part of our Jacksonville PPC management services, we offer calls during which we review all of your key metrics, from click-through rates to the number of leads generated. We don’t stop with just numbers, though: We’ll also share insights we’ve gained and let you know what your competitors are doing.

How much should you spend on PPC for your Jacksonville business?

How much should you spend on PPC for your Jacksonville business?

We know how important the answers are to questions like “How much does it cost to advertise on Google?” and “How much do you charge for PPC management?” Although there’s no quick, single answer, we can tell you up front what factors will help determine your budget:

  • How much you are willing to spend per day on each of your ads.
  • Your bidding strategy and your predefined goals.
  • What your competitors are willing to pay for the same keywords you need to target.
  • How relevant your ads are to your targeted audience.

We’re happy to tell you more about PPC costs and our fees for PPC management. Don’t hesitate to get in touch for a free consultation.

We Know Our Stuff and Others Agree.

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More About Us

Turner Pest Control

  • Jacksonville-based Turner Pest Control came to us for PPC and SEO services. We rebuilt the company’s pay-per-click (PPC) campaigns from scratch, segmenting the campaigns by time of day and ad groups by services, then fully optimized all campaigns. The result is a higher conversion rate, more efficient ad spend, and greater control over the consumption of the budget.

    We’ve also set up call tracking numbers that allowed a level of conversion analysis that was unprecedented for our client. Using call tracking numbers and a third-party application, we can clearly segment phone call conversions originating from AdWords mobile ads versus call conversions originating from landing pages. This gives us complete attribution for all conversion types within the campaigns and concrete cost-per-acquisition and ROI numbers for our client.

    Ongoing PPC management includes frequent monitoring of budget consumption and adjusting according to weekly and daily patterns. Overall, the cost per conversion has been reduced 73% since rebuilding the PPC program.

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Let's Start Writing Your Success Story

Let’s Start Writing Your Success Story

Get in Touch With Us!
  • Our AdWords position and our leads are up over 200% from last year! I would recommend DAGMAR to any business owner that is serious about increasing their online presence and sales!

    Stacy M., from Google
  • Our business is growing, and I attribute that growth to the help and work that DAGMAR Marketing did for us.

    Owner, Church Service, from Clutch
  • DAGMAR’s work has improved our business significantly.

    Pest Control Company, Director of Marketing, from Clutch
  • DAGMAR helps my company be found by people who are looking for my services. Thanks to Chris and the team for making my phones ring!

    Jerry H., from Google
Questions to ask a Jacksonville PPC agency.

Questions to ask a Jacksonville PPC agency.

Who would work on my account each month?

At a smaller Jacksonville internet marketing company, it’s reasonable to expect that you’ll be working with the same person or team who pitched your business. With larger PPC agencies, your account will probably be turned over to a PPC specialist who will be your main point of contact and manage your campaigns on a day-to-day basis. There are no red flags with either arrangement, but you may want to ask to speak with the person who will work on your account. This is particularly useful if you’ve developed a short list of Jacksonville PPC agencies that all have similar qualifications. Your decision may then come down to the agency that feels like the best fit.

 

How often will I hear from you? What information will you share?

Any PPC agency that is worthy of your business will provide regular reporting, ideally every month. Reports shouldn’t leave you with any questions about how well your Google Ads campaigns are performing and should include metrics such as cost per click, cost per conversion, your ad positions, click-through rates, and much more.

What are your thoughts on landing page development?

If a digital marketing agency doesn’t put much importance on landing pages, look for a different PPC provider. Landing pages are where your target audience makes their decisions to either take action or hit the back button.

At Dagmar, we follow best practices that help ensure visitors take steps toward becoming your customer, such as:

  • Consistency along the path from the ad copy the visitor saw to the messages they see on the landing page. Landing pages shouldn’t contain surprises.
  • Clear language about your offer and especially about the benefits to the visitor.
  • Easy-to-see calls to action that let visitors know exactly what to do next and what to expect after they take action.

Be sure to also ask internet marketing companies how they gather landing page performance data and how they use it to adjust the landing pages to improve conversions.

How do you manage negative keywords?

When it comes to success with Google Ads, knowing which keywords to exclude can be as important as knowing which to include. A prospective PPC provider should be experts on how your budget should be spent and how it can be wasted, and omitting negative keywords from a strategy is one of the main ways money can be wasted. You should expect your agency to keep a negative keyword list so that you never pay for clicks that are worthless and irrelevant. An example would be that you sell barbecue grills, but not barbecue sauce. We make sure to do research that yields both the keywords we should target and those we should exclude.

Who will own the data you collect and the Google Ads account?

More than one new client realized that they did not own their previous accounts or the data that went with it. Steer clear of any internet marketing company that won’t allow your Jacksonville company to have complete ownership of your PPC accounts and data.

What other internet marketing services do you offer?

PPC is often chosen as a standalone service, but most Jacksonville businesses can benefit from additional digital marketing tactics. Even if you don’t plan to immediately add on more services, ask the agencies you’re talking to what else they have to offer. At Dagmar, many of our clients have both PPC and SEO services, each of which can be improved by the other. Both of those also depend on the state of your website, so ask if website development is on the agency’s list.

Do you provide PPC management services to other Jacksonville companies that compete with mine?

This is an important question and you’ll want to make sure you’re clear on the answers from agencies. Ask if they work with any of your direct competitors, and be ready to provide a full list of competitors and the specific geographic markets in which they compete. Because you’ll ideally want to have a PPC provider with a track record of success with companies similar to yours, you shouldn’t be concerned if the agency has clients in the same industry as yours in other markets. If the agency works with a direct competitor in your same market, there’s a definite conflict of interest that you should avoid.

Why invest in Google Ads and paid search?

Companies large and small can benefit from PPC. Here’s just some of what we can deliver:

  • Qualified leads: Pay-per-click ads closely target prospects who are actively searching online for what you offer.
  • Controllable costs: Ad costs can be set, and quality scores continuously improved to lower your costs.
  • Increased exposure:Every paid search ad that appears on a search engine results page claims more space on the page, leaving less space for competitors.
  • Insights: PPC gives you valuable data that can yield insights you can utilize in other areas of your marketing.
  • Speed:Google Ads are ideal for quickly testing how well a new service or product might be received or for broadcasting messages that don’t fit well into other channels.

Jacksonville PPC FAQs

What is PPC? What does it include?

Pay-per-click (PPC) can go by several names, including “paid search” or simply “Google Ads.” In short, PPC works like this: You run ads online and only pay for those ads when they’re clicked. Paid search ads are offered on more platforms than ever, including Google, Bing, YouTube, Facebook, Twitter, Pinterest, and more.

What are the advantages of Google Ads for my Jacksonville company?

Paid search brings a lot to the marketing table, including:

  • Brand awareness: Even when a PPC ad doesn’t get clicks, it still puts your company front and center online. The more your brand is encountered, recognition of your company gets reinforced.
  • Targeting: We often say web traffic is nice to have, but the right traffic is what you want. Google Ads and other types of paid ads are set up with tools that allow us to zero in on just the leads you want. We can dial in a target audience by time of day, type of device, location, and more.
  • Access: PPC provides a level playing field. Your small business can be seen right next to an international company on a results page and it doesn’t have to cost you a fortune to be there.
  • Conversions: Online, every step that a user takes that moves them closer to becoming a customer counts as a conversion. When an ad takes a user to your landing page, you have additional opportunities to get your message across, keep them focused on a single goal, and increasing the chances that they’ll take action.

Do I have to have a Jacksonville digital marketing agency do my PPC?

No, you don’t. Anyone can get set up to buy and run paid ads with the tools provided by the various platforms. Google, for instance, has all kinds of instructional videos and how-to guides if you want to take the DIY route. We certainly don’t discourage any business owner from managing his or her own PPC campaigns, but we do want them to fully understand what a successful campaign really takes.

Great returns on your investment take time—your time. The first phase is proper initial setup, including defining goals, doing keyword research, and analyzing your main competitors’ campaigns. Next is creating ads and writing and designing landing pages. Then, on an ongoing basis, you’ll need to pay attention to your campaigns, reviewing their performance and making adjustments so that you’re always lowering your costs and improving conversions.

There’s more on the to-do list but the above gives you a general idea of what goes into effective PPC. If you’d rather run your business instead of your ad campaigns, we’re here for you. We’d be glad to review the state of your current PPC efforts or tell you what kind of investment you may need to make to make it worth your while.

How do I gauge whether PPC is right for my business?

Not every company needs to run Google Ads, and we won’t hesitate to tell you if we think you won’t get a sufficient return on your investment. (Selling you a service you don’t need isn’t good for your company or ours.) If we do see that you can benefit from it, we’ll make sure you understand all of the ins and outs if you’re new to paid search marketing. If you’d like a free consultation, just let us know.

How do I know which provider is the best PPC management company for my Jacksonville business?

You should consider the same criteria you’d use to choose most types of service providers:

  • Expertise and experience: Find an agency with plenty of experience and solid technical chops, and that keeps up to date with the never-ending changes in paid search. Your new agency needs to also be experts at writing the ads and creating the landing pages that successful PPC depends on.
  • Custom solutions: PPC must be tailored to your business, to the product or service you sell, and to your marketplace. There’s no single, off-the-shelf package for doing paid search right.
  • Reputation: Check online reviews and ask for references. An agency that’s hesitant to provide client references probably shouldn’t make your short list.
  • Proof: Results are everything—ask for specific on the results the agency has gotten for its clients, especially a client that’s in an industry similar to yours or is structured much like your business. Getting this information from an agency is a must.
  • Contracts: Will you be locked into an annual or open-ended agreement? At Dagmar, we offer month-to-month contracts that keep us accountable and give our clients plenty of flexibility if we’re not getting the results they need.

How quickly will I see results from my pay-per-click advertising campaigns?

Speed is part of the beauty of paid search such as Google Ads, and one of the main differences from SEO. Ads can generate good results for you in just a few weeks, and those results should continue to improve over time if your campaigns are being managed by experts. We make sure you see the results we get for you every month via detailed reports, and we’re glad to review your campaigns with you anytime.

Want to know more? Download our free eBook
on how to choose a digital marketing agency.

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Digital Marketing Guides

Digital marketing can be complex.
We break down the moving parts in our digital marketing guide series.rn
  • How to Conduct a PPC Audit for Your Law Practice

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  • Conduct a PPC Audit for Your HVAC Campaigns

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  • Optimize Your Pest Control Company’s PPC Campaigns

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  • Audit Your PPC Campaigns For Your Dental Office

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  • The Last PPC Audit Guide You’ll Ever Need

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DAGMAR Marketing
25 N. Market St., Suite 500
Jacksonville, FL 32202

(904) 270-9778
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© DAGMAR Marketing 2023
25 N. Market Street Suite 500 Jacksonville, Florida 32202
  • Services
    • Search Engine Optimization
    • Pay Per Click Management
    • Local SEO
    • Content Development & Marketing
    • Inbound Marketing
    • Website Design
    • Social Media Advertising
  • Industries
    • Plastic Surgeons
    • Law Firms
    • Pest Control
    • HVAC
    • Dental Practices
    • Healthcare
    • All Industries
  • About
    • Meet The Team
  • Our Results
  • Blog
  • Guides
    • Law Firm SEO Guide
    • Plastic Surgery SEO Guide
    • Med Spa SEO Guide
  • Contact