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DAGMAR

DAGMAR

877-753-0050

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Pay Per Click Management

We make your PPC campaigns make you money.

Pay-per-click advertising takes time to get right. Let us take it off your hands.

Is PPC right for you?

Get in touch for a strategy consultation.
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Comprehensive PPC services that put your needs first.

Here’s what that looks like.

No complicated long-term contracts.

We earn your business every month.

PPC is never a set-it-and-forget-it process and neither is our approach to contracts. Locking you into a long-term commitment may be good for our revenue forecasting, but it can compromise accountability. At DAGMAR, you’re free to stop working with us with 30-days notice if we’re not meeting your needs.

The finer points of PPC and Google Ads management aren’t always easily understood. That makes it easier for some PPC companies to provide less-than-full reporting or dismiss your questions about their work. We do the opposite—you can see everything we do and we’re happy to spend time making sure you understand it.

Full transparency into everything we do.

We make sure you know as much as we do about our results.

This is what goes into getting great results for clients like you.

Research

Strategy &
Planning

Campaign
Construction

Tracking

Ongoing
Optimization

Analysis &
Reporting

Research

Understanding the current playing field helps us establish a baseline for your campaigns. We research your competitors’ Google Ads campaigns and the cost of keywords that are relevant to your business, then determine where your budget should be for the best results. A well-informed prediction of how your budget will perform is important to properly funding your ads: Spending too little results in low impression share, clicks and conversions, while overspending wastes your money. We dig through all of the available data to determine how much you need to run a successful campaign against your competitors.

Strategy &
Planning

Before we launch any PPC campaign, we must define the goals. You may want to improve conversion production or cut your cost per acquisition in half. In any case, we work with you to ensure your objectives are set, then determine the best course to accomplish them.

Once we’ve defined your goals, we develop a master plan to reach your target audience. We’ll be able to choose which components of the platform are best and identify the key metrics by which your campaign’s performance will be measured. We’ll also plan the details of your campaign, such as the best times of day to advertise and which devices your prospects prefer.

Campaign
Construction

Paid search is all about relevance. It begins with keyword selection and the messages that support them, which flow through every component of your prospects’ interactions from the initial search term to the landing page.

We organize your services or products for relevance so that we can align them with carefully selected search queries. We then prepare ad messages and landing pages that support these terms for your approval.

Tracking

Without conversion data, it’s impossible to accurately determine cost per lead or per acquisition. This component of paid search is often misunderstood or poorly implemented, resulting in inaccurate data collection.

We work with your marketing and/or SEO team to review your options when setting up shared conversion goals in Google Analytics or Google Ads for proper attribution. We like to close the loop on conversion actions that will give you the information you need to make an informed decision. For each of the platform components we’ll use in your plan, we’ll apply the correct tracking script or tag to accurately record conversions.

Ongoing
Optimization

Some PPC service providers set up your campaigns then simply let them run. At DAGMAR, we stay focused on the clicks that convert and block those that don’t from the moment we launch your campaigns.

Having sufficient data is key for well-managed campaign optimization over the long term. Data collection is dependent on search volume and budget, and it may take several weeks to accumulate enough data for it to be meaningful and useful. We’ll have access to mountains of data and the tools needed to fine-tune your campaigns to make them work the best they can. We even look for outside influences on campaign performance such as changes in financial markets or events relevant to your particular marketplace.

Analysis &
Reporting

You’ll always know how well your Google Ads campaigns are performing and where every penny of your budget goes. We make sure our PPC reports are clear and easy to understand, and we configure them to highlight exactly what you’ve spent and which metrics are most important to you.

Each month, we schedule a call to review performance details such as click-through and conversion rates, the number of conversions and leads generated, and any insights we’ve gained about your campaign performance and your competitors’ activities.

How much should you spend on PPC?

How much should you spend on PPC?

Some of the questions we hear the most are “How much does it cost to advertise on Google?” and “How much do you charge for PPC management?” While there’s no single answer to those questions, your answers will be determined by these factors and more:

  • The amount you’re willing to spend per day on each of your ads.
  • Your bidding strategy and the goals it’s based on.
  • How much your competitors are willing to pay for the keywords you also want to target.
  • How relevant your ads are to your desired audience.

We’ll be glad to tell you more about what PPC costs and our fees for PPC management. Please get in touch for a free consultation.

We Know Our Stuff and Others Agree.

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More About Us

These success stories could be yours.

  • We rebuilt the company’s pay-per-click (PPC) campaigns from scratch. The result is a higher conversion rate, more efficient ad spend, and greater control over the consumption of the budget.

    • Mobile device conversions increased by 287%
    • Average of 194 new leads per month
    • Organic search traffic increased by 62%

    Read The Case Study

    See More of Our Results!

  • Contractor Connection

    Our client experienced extraordinary success for this new business unit in the highly competitive home services market.

    • Targeted traffic increased by 117%
    • Organic conversions increased by 376%
    • Paid search conversions increased by 174%

    Read The Case Study

    See More of Our Results!

  • The HCI Group

    We provided national SEO, PPC, and press release writing and distribution services. Within eight weeks, our client closed on a lead with a hospital they’d been courting for more than a year.

    • Lead generation increased by 82%
    • 10+ increases in first page rankings
    • Targeted traffic increased by 43%

    Read The Case Study

    See More of Our Results!

  • McGowan's Heating & Air Conditioning

    Local SEO is essential for companies that depend on local customers. Our SEO work put the client in a strong position among its competitors and increased organic traffic by more than a third.

    • Lead generation increased by 74%
    • 12+ increases in first page rankings
    • Targeted traffic increased by 318%

    Read The Case Study

    See More of Our Results!

Let's Start Writing Your Success Story

Let’s Start Writing Your Success Story

Get in Touch With Us!
  • Our AdWords position and our leads are up over 200% from last year! I would recommend DAGMAR to any business owner that is serious about increasing their online presence and sales!

    Stacy M., from Google
  • Our business is growing, and I attribute that growth to the help and work that DAGMAR Marketing did for us.

    Owner, Church Service, from Clutch
  • DAGMAR’s work has improved our business significantly.

    Pest Control Company, Director of Marketing, from Clutch
  • DAGMAR helps my company be found by people who are looking for my services. Thanks to Chris and the team for making my phones ring!

    Jerry H., from Google
Questions to ask a PPC agency.

Questions to ask a PPC agency.

Who would work directly on my account?

With a small pay-per-click agency, your campaigns may be managed by the same people who pitched your business, while at larger agencies, your account will likely be handed to someone with less seniority. In either case, ask who would work on your account and ask to meet him or her in person or via phone. This is especially important if you’ve narrowed down your list to agencies with similar qualifications. All other things being equal, your decision may come down to the relationship that feels like a good fit.

How will we communicate and how often?

Prospective PPC companies should be able to list and explain a number of metrics they can use to gauge how well your PPC campaigns are performing. These include click-through rates (CTRs), cost per click, cost per conversion, ad positions and more.

What’s your approach to landing pages?

A comprehensive PPC campaign isn’t complete without a solid strategy for optimizing landing pages. There are proven best practices for every aspect of landing page creation and optimization, including:

  • A clear connection between your PPC ad copy and the messages users see when they arrive at the landing page
  • Concise statements of your offer and the benefits to users
  • Prominent calls to action that clearly tell the user what to expect next

Ask agencies how they collect landing page performance data and how they test and subsequently adjust the pages to improve conversions.

How do you handle negative keywords?

Excluding certain search terms is just as important to PPC success as including the right ones. The best PPC agencies know where PPC budgets can be wasted, and ignoring negative keywords is one such place. Managing a negative keyword list keeps you from paying for clicks that aren’t relevant—for example, if you sell replacement parts for barbecue grills, you don’t want to have your ads appear in searches for barbecue recipes. At DAGMAR, it’s standard practice to research and consider both relevant and irrelevant search terms for every PPC campaign.

Will I have ownership of my Google Ads account and data?

Be sure to ask agencies for details on this topic. We’ve started working with more than one client and had difficulty obtaining the necessary credentials to access and take over the clients’ Google Ads accounts. You’ll want to have a clear understanding of ownership terms with any agency before you begin working with them. Plus, you’ll want transparency and that means having access.

What other digital marketing services do you offer?

Pay-per-click advertising can and certainly does succeed as a standalone service, but while you’re interviewing digital marketing agencies, ask about what else they may be able to do for you. If you expect your needs or your company to grow, you may want to add on other online marketing services and you’ll want those services to be in sync with your PPC. Ask about SEO (particularly local SEO if that’s your need), website design, social media advertising, and content writing. The answers may help position your marketing to be more successful in the future.

Are you a Google Partner?

A PPC company can do great work without being a Google Partner, but when you’re evaluating agencies, the designation can help you narrow your choices. The Google Partner or Premier Google Partner badge is earned when a Google Ads service provider has shown expertise, increased revenue growth for clients, and has earned Academy for Ads certification. The badge is a trustworthy sign that a PPC agency is qualified to manage your account.

Do you work with other companies in the same business?

This is a multi-part topic:

  • Does the agency currently manage PPC advertising for any of your direct competitors? Agencies have varying policies on this, but you’ll want to avoid any that work with competitors in the same market. (Whose account would the agency favor, yours or your competitor’s?) If, however, an agency has similar clients in other markets, that shouldn’t be cause for concern. In fact, it can be an asset since the agency will have an understanding of the challenges your business my face.
  • Does the agency have experience in the same type of business you have? If so, this can work to your advantage by shortening the learning curve. Ask the agency about both the PPC successes and failures it’s had with companies like yours.

What campaign performance reports do you provide?

One of the best aspects of pay-per-click advertising is that everything is based on data. An agency should be able to provide numbers on click-through rates, how many leads were generated, stats on impression share, conversion rates, and much more, and you should expect to see reports every month that include this information. Reporting can be a time-consuming task for an agency, but it’s the only way for the agency—and you—to know how your money is being spent and how well it’s working for you. Steer clear of agencies that don’t make thorough reporting part of their services.

Why invest in PPC?

Paid search advertising delivers these same benefits to small local businesses as it does to large national brands:

  • Higher-quality leads: PPC zeroes in on the people who are actively searching for what your business has to offer.
  • Costs you can control: Ad relevancy and quality scores can be continuously improved to lower your cost per click.
  • Increased exposure: Paid ads leave less space on search results pages for your competitors.
  • Valuable insights: Paid search lets you gather data and insights you can use in every part of your marketing plan.
  • Speed: PPC lets you quickly test receptivity to a new service or product, or promote something that doesn’t fit naturally into your other marketing or advertising channels.
PPC FAQs

PPC FAQs

What is PPC?

Pay-per-click (PPC) is a type of digital advertising. Companies that run PPC ads only pay for that advertising when someone clicks on the ads. Several platforms sell PPC advertising, including Google, Bing, YouTube, Pinterest, Facebook, and Twitter. Also referred to as search engine marketing (SEM) or paid search, PPC can quickly drive traffic to your site while increasing awareness of your brand.

What are the advantages of PPC?

PPC occupies a specific place in your overall marketing strategy, and it’s designed to deliver specific benefits, including:

  • Brand awareness: Even if a paid ad doesn’t get clicks, it still gets seen. Every time your ad gets noticed, you’re building recognition among users. You can’t measure or quantify how many people merely notice your ad, but as traditional advertising and marketing taught us, you’re still promoting your brand simply by being present near the top of the page.
  • Accessibility: Digital marketing is a great equalizer and every company has equal access to Google Ads. An ad for your small business can appear next to an ad from a global brand, and it doesn’t have to cost much to get started.
  • Targeting qualified leads: There’s traffic, then there’s the right traffic. PPC ads give you controls that allow you to target the audiences that will be more inclined to notice and engage with your ads. You can dial in that audience by location, age, device, the time of day, and more. This feature is one of the most important differences between SEM and SEO.
  • Conversions: Having a new customer make a purchase is the ultimate goal of all of your advertising and marketing efforts, of course, but in the online universe, the steps that prospective customers take that gets them closer to that goal count as conversions. (Signing up for your email list is an example.) Because your PPC ads take users to a landing page, you have another opportunity to reinforce your ad message and keep users focused on a single goal, upping the likelihood that they’ll convert.
  • Data and insights: Digital marketing shines here—you can see into your competitors’ strategies, slice and dice the performance of your own ads in various ways, learn more about your audiences, and test nearly everything. Best of all, the insights you gain as you examine patterns, behaviors, conversions and all the rest can often be used in other marketing efforts.

If you’d like to find out what PPC can do for your particular business needs, please get in touch.

What are the various types of PPC ads?

If you’re fairly new to SEM or PPC, you may not be aware that paid search strategies can include more than one type of ad. Text ads, such as Google Ads, make up the bulk of most advertisers’ efforts, but these are also forms of SEM:

  • Retargeting ads are shown to users who have already had some level of engagement, such as putting an item in a shopping cart, or whose search activity indicated interest in the advertised product or service.
  • Display ads are those ads you see along the sides, in the footer, or across the top of a web page.
  • Call-only ads are just that—a click on these ads (which are displayed only on devices that can place a all) initiates a phone call rather than taking the user to a web page.

Can’t I do PPC myself?

Absolutely. Google offers plenty of how-to videos and articles for do-it-yourself Google Ads that guide you through setup, bidding and more. There is, however, one important thing to consider before taking this on: How much time can you devote to making sure that PPC makes money?

For the best returns, you’ll need to invest a not-insignificant amount of time. There’s time for the initial setup, ongoing monitoring and adjustments to your campaigns, and creating landing pages. We have several long-term clients who came to us when their PPC management tasks took too much time from running their businesses.

You will also need time to really dial in your bids in order to balance costs and performance. Bid too low and you won’t get much impression share; bid too high and you will waste money. Keeping a close eye on bids and adjusting them as needed is essential to success.

Lastly, you’ll need time to keep up with the constant changes that the search engines make to their paid search programs. There are always innovations, some of which can make a big difference in how well your ads and your budget perform.

Of course, this is the point where we remind you that DAGMAR Marketing can handle all of your PPC management needs, from competitive research and campaign strategy, to landing page development and ongoing campaign optimization. Whether you’ve done some PPC advertising yourself or just wonder what you’d need to invest to make it worth your while, we’d love to hear from you.

Is PPC right for my business?

Not every business needs to do pay-per-click advertising, but if you’re looking for a way to generate qualified leads in fairly short order, PPC may be worth the investment. It’s efficient and, when it’s done right, affordable.

With an initial look at your playing field and an idea of your budget, we can tell you if PPC may be a good option for you (and we’ll tell you if it’s not). Get in touch for a free consultation to discuss your needs.

Does PPC work well with my other marketing efforts?

Not only does pay-per-click advertising work well with your other marketing channels, it can help them be more successful. In fact, your PPC campaigns will work best when all of your efforts are working together.

How do I choose the best PPC management agency for my business?

You should use the same criteria to select a PPC agency that you would use to contract with any type of service provider:

  • Technical expertise: There’s a bit of art to PPC, but it’s mostly science. Look for an agency with deep technical abilities and that stays up to date on the constant changes in PPC. The agency should also be adept at creating the ads and landing pages that make everything work.
  • Reputation: Ask for references from the agency’s current roster of clients and check out its online reviews.
  • Customization: To be effective, PPC must be customized to each client’s business. Everything that makes your business unique comes into play in your PPC strategy. What works for one industry, product, or location, for example, won’t work for another.
  • Results: There’s no more objective decision-making factor than what kind of results an agency gets for its clients, particularly if it has clients in the same type of business you’re in. If an agency won’t share this information with you, move on.
  • Customer service: Ask who will be your day-to-day contact and how available that person will be. Ask how often reports will be sent to you and what they will include. PPC is complex, and it’s easy for an agency to give you just part of the story when you don’t know what information may be missing.
  • Contracts: A lot of reputable PPC agencies work on a month-to-month basis. While asking you for a longer commitment isn’t necessarily a bad sign, it’s certainly an arrangement that’s more favorable for the agency than it is for you.

How long does it take to see PPC results?

Results can come quickly with pay-per-click advertising. You may see positive results in just a few weeks. As we collect data from your initial campaigns and use the insights gained to adjust them, your results should continue to improve. You’ll see the results we get for you in our monthly reports, and we’re happy to review the progression of your campaigns with you at any time.

How much does Google charge for Google Ads?

Signing up for Google Ads is free and you only pay when your ad is clicked or when a phone call is generated. Beyond that, the answer to “how much” is “it depends.”

Your ultimate advertising costs will be determined by the relevance of your ad, how much competition there is for the keywords you’re targeting, and how many clicks you get. Not all keywords cost the same, and some may be so expensive that they’re not worth it for your business.

If you’re new to paid search and would like to know more about how costs are determined, please give us a call!

What is paid media?

The media you use to promote your brand can be classified into three types: earned, owned and paid, and they’re all important to a solid online marketing strategy. As the term suggests, when you pay to have your marketing content placed somewhere, you’ve taken advantage of paid media. Owned media is a channel that you have complete control of, such as your blog content and your company’s website. Earned media is out of your control and happens naturally (or organically), such as a customer review or a mention in the press that you’ve “earned.”

Paid media is just another way to refer to online ads, which include content labeled as “sponsored” and “promoted” on social media platforms such as Twitter and LinkedIn. It’s also a great example of the power of digital marketing, since the various media channels offer at least some level of control over who your ads are targeting, which is both efficient and cost-effective.

Want to know more? Download our free eBook
on how to choose a digital marketing agency.

Companies We’ve Worked With

Digital Marketing Guides

Digital marketing can be complex.
We break down the moving parts in our digital marketing guide series.
  • How to Conduct a PPC Audit for Your Law Practice

    Get the Guide
  • How to Conduct the Ultimate PPC Audit for Your HVAC Campaigns

    Get the Guide
  • Optimize Your Pest Control Company’s PPC Campaigns With The 3 R’s

    Get the Guide
  • How To Audit Your PPC Campaigns For Your Dental Office

    Get the Guide

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DAGMAR Marketing
25 N. Market St., Suite 500
Jacksonville, FL 32202

(904) 270-9778
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