Proven strategies to attract better-qualified leads.
New legal clients are just around the corner. We’ll bring them closer.
Put our legal marketing services on your team.
Month-to-month contracts.
We’ll earn your business every day.
You will always get our best service without having to make a long-term commitment. Our contracts clearly spell out everything you can expect from working with us.
Not only should your law firm marketing agency provide monthly reports, they should also provide reports you can understand. We make sure you have a clear view of how we’re managing your budget.
Transparent reporting.
Know where your money goes.
The metrics that matter.
All key performance indicators are not created equal.
The legal marketing services of the past focused on website traffic, but now it’s all about converting your best prospects into clients. We help you get ahead of your competitors with highly targeted campaigns and proven best practices.
Law Firm Local SEO
Make sure your firm is visible to local clients.
We’ll help you take advantage of every opportunity to help local prospects find you first. Our local SEO services for lawyers optimize your local presence across the web, whether your firm has a single location or multiple offices.
Law Firm PPC Campaigns
Get more from all of your law firm’s advertising dollars.
Our Law Firm PPC can help you reach short-term goals for increasing your firm’s online visibility and driving conversions. We’ve created and managed hundreds of Google Ads and other pay-per-click campaigns for our legal clients, helping them get significant returns on their ad spends. We can do the same for you.
Social Media Advertising
Connect directly to interested prospects.
Advertising on social media platforms lets you micro-target an audience that’s already interested in your services. We help you use social media ads to spark engagement, build your brand, and bring you business.
Law Firm Website Design
Law firm websites that help you win.
Winning the race for new clients starts and ends with your law firm’s website, because it’s the key to the success of your digital marketing. We’ll build you a user-friendly, SEO-friendly WordPress website that gives you a jump on your competition.
Law Firm Content Marketing & Development
Attract and engage your ideal clients.
Creating and promoting great content builds trust and relationships. We’ll help you create a long-term, sustainable content strategy tailored to your brand and your unique local market.
Companies We’ve Worked With
What can we do for your law firm? The proof is in the numbers.
This estate planning attorney wanted to generate more traffic from higher-profit practice areas such as estate litigation. His organic traffic and website rankings had plateaued.
Originally focused on a small geographic area, our SEO targeted strategic metro areas—they are now seeing gains across the state for their most competitive terms and getting clients in areas they previously were not visible in.
- 31% increase in organic traffic
- 103% increase in local organic traffic
- 400% increase in goal completion rate
A great reputation and an investment in traditional advertising channels helped make this successful area law firm a well-known brand. Its investment in digital marketing, however, wasn’t showing good returns. Today, it has a strong online presence with search traffic and conversions up across the board.
- 142% increase in organic SEO conversions
- 67% increase in organic traffic
- 44% increase in mobile traffic
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Our SEO position is up significantly as is our AdWords position and our leads are up over 200% from last year! I would recommend DAGMAR to any business owner that is serious about increasing their online presence and sales!
Stacy M. , from Google -
Chris and the folks at DAGMAR can help you to make SEO work in ways you never figured. The typical 3-card-monte act that represents most companies that sell this service will let you down every time. DAGMAR is the real deal.
Harry E. , from Google -
I called 3-4 SEO companies to help get me the online presence I needed. DAGMAR came across as courteous and well experienced. Their price was fair and their work ethic unmatched.
Jason R. , from Google
Companies We’ve Worked With
Let’s start writing your success story.
Get in Touch!How to Choose a Lawyer Marketing Agency
When you need legal marketing services, how can you assess an agency? Consider these factors:
- Results: Reputable law firm internet marketing agencies won’t hesitate to share case studies or examples of the results they’ve gotten for their clients.
- Relevant expertise: Marketing for attorneys is unique, so verify that the prospective agency has worked with (and gotten great results for) law firms.
- Specialties: Local SEO is a distinct digital marketing discipline and it’s important to increasing the number of qualified leads you get. Look for marketers who are well-versed in local SEO
- Reporting: Just like you’re accountable for how you spend your clients’ money, you should expect your marketing agency to do the same. Ask if detailed reports in clear, concise language are provided every month.
Law firm marketing FAQ
What is SEO for lawyers?
SEO for attorneys is an important marketing strategy that helps make your law firm more visible to prospective clients. Since most law firms serve clients in their geographic areas, local SEO is important as well. Even if you have multiple offices in various locations throughout your city, the state, or even the nation, each office should have its own local SEO campaigns.
Can any SEO company manage my firm’s SEO?
You have more choices than ever in SEO service providers, from a single consultant to a large digital marketing agency. They each can, to some degree, help put your law firm on the digital map, but just how much they can help grow your client base varies greatly. When you vet law firm SEO providers, do your due diligence as you would with any outside marketing partner: Ask for case studies and references from past and present SEO clients and make sure you won’t be locked into long-term contracts. Also ask to see a sample of the types of reports you’ll receive so you’ll know just how your budget is being spent each month.
What are the differences between organic SEO and local SEO?
Local SEO shares many of the same benefits as organic SEO with the addition of targeting the geographical area of your law firm. With local SEO for law firms, search engines use an algorithm to rank your company so it appears higher in the consumer’s search results. The algorithm rewards companies that have accurate business information, well-written content with relevant keywords, and authoritative links from third-party sites that are directed back to your law firm’s page. Local SEO for law firms makes it easier for consumers within the same vicinity of your business to find your firm.
How soon will I see results from digital marketing?
Early results from an SEO for lawyers campaign will depend on the quality of your site. If your website requires many updates to fully optimize it, then it can take several months for your law firm to gain some traction over your competitors. If your law firm’s online presence was already well ranked, you must continue to update it with new and relevant content and add authoritative third-party links to keep the positive results coming in. Well-ranked sites should see positive results a lot sooner than law firm’s with sites that needed more attention.
For law firm PPC, positive results can be seen relatively quickly. Unlike SEO, which is a long-term strategy that begins with establishing a solid foundation both on- and off-site and is sustained over time with content creation, paid search is fast and direct. Ads are placed and landing pages are created, then as performance is monitored, adjustments are made to increase conversion rates.
How will I know what you do for us each month?
Our month-to-month reporting will be presented to you in a clear and informative way to ensure your campaign is performing. We communicate with you to make sure you not only understand what we are doing but why we are doing it. Each month, you can expect to see the following services:
- Keyword research to help understand who is looking for an attorney in your area.
- SEO optimization to ensure your law firm is well ranked amongst search engines.
- A well-thought-out link-building strategy to ensure authoritative sites are linking back to your business.
- Content development that appeals to your target audience and improves your search rankings. This content can include material like blog posts, additional web pages, how-to guides, and checklists.
Why should my law firm work with Dagmar on local SEO?
At DAGMAR, we specialize in local SEO for law firms. Unlike many other agencies, we know exactly what to include in your strategy specific to law marketing and ensure you get the best return on your investment. Below is what our local SEO for law clients can expect to receive:
- A strategy that is customized for your firm, and that will be continuously monitored and updated with today’s constantly-changing marketplace.
- Detailed and easy-to-understand reporting that highlights your campaign’s performance and shows exactly how your budget is being spent.
- A reliable project manager to help with day-to-day inquiries and communication.
- Content that is both high-quality and will build an authoritative online presence for your law firm.
- Better-qualified leads to help your business reach its goals.
How is “white hat” and “black hat” SEO different?
When you utilize tactics that exist naturally within the SEO ecosystem, such as creating authoritative content and increasing the speed of your website, these tactics are “white hat” SEO at work. White hat tactics are sustainable and require long-term maintenance for a well-ranked site.
Tactics like link-building schemes, machine-generated content, and fake authority signals that trick the search engines’ algorithms, are known as “black hat” SEO. These strategies will result in a quick spike in results but aren’t effective for long-term quality performance.
At DAGMAR, we focus solely on white hat tactics to help our clients reach their long-term goals.
Why is content so important to law firm SEO?
To put it simply, Google and other search engines reward high-quality and relevant content. For both local and organic SEO law strategies, these search engines look for well-written content that provides value to the reader. If your content isn’t up to par, it will be low (if at all) in the consumer’s search results. Similar to link building, this is why content development takes up a significant amount of your SEO budget.
At DAGMAR, we are constantly producing high-quality, long-form content such as blog posts, how-to guides, checklists, and web pages centered around relevant topics and information to law firms and their audiences. Not only does this help attract prospective local clients, but it also positions you as an authority in your industry.
What role does link building have in SEO?
Link building is very important for well-executed SEO for law firm. In order to have a well-ranked site, you need authoritative links from relevant third parties directing back to your pages. Search engines look for these reputable links and rank your site according to the links that are affiliated with your firm. Though time-consuming, a solid link-building strategy will greatly benefit your law firm’s SEO campaign performance. Many law firms spend a fair portion of their monthly budgets on link-building strategies.
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Law firm specialties we serve:
- Personal Injury Lawyer SEO
- Criminal Defense Lawyer SEO
- DUI Lawyer SEO
- Family Law/Divorce Lawyer SEO
- Estate Planning Attorney Marketing
- Tax Lawyer SEO
- SSDI Lawyer Marketing
- Immigration Law Firm Marketing
- Bankruptcy Attorney SEO
- Employment Law Marketing
- Medical Malpractice Lawyer SEO
- Worker’s Comp Lawyer Marketing
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