Get better returns from your dental social media advertising.
Paid social media is about more than followers: It’s a marketplace where you can attract new patients.
Questions about dental social media ads?
Get in touch for a strategy consultation.
Connect to your best prospective patients with targeted social media marketing.
Social media advertising is one of the most affordable and effective ways to get new patients for your dental clinic. You can target ads towards specific audiences, such as people within your area. In addition to reaching new clients, social media marketing is a great way to keep up to date with your current customer base. By engaging online with your customers, you can help them remember their dental needs, feature new services, and build a strong local reputation.
At Dagmar Marketing, we’re specialists in social media advertising for dentists. Most dentists and their staff simply don’t have the time and experience to handle digital marketing for their dental practices. Still, dental digital marketing is necessary to compete in local markets. When people need a new dentist, they’re likely to look online for options. Working with Dagmar Marketing frees dentists to focus on running their business while the digital marketing experts focus on growing the business.
We Know Our Stuff and Others Agree.
This is what goes into our social media ad campaigns for dentists.
Research & Strategy
At Dagmar Marketing, we believe a strong foundation is essential for a great social media advertising campaign. Before we ever launch a campaign, we take the time to understand your practice and your problems. This includes understanding the services you currently offer, your typical patient, your main competitors, and your strengths.
If you’ve ever tried social media advertising in the past, we’ll want to review that data to understand what worked and what didn’t. This is also the time when our team will align with yours to make sure we’re all working towards the same outcome.
We will discuss and set a budget that matches your goals. We’ll identify the areas you want to focus on and create campaigns to drive those results. Do you want your current patient base to come back more often? Or perhaps you want to attract patients from your competition? Maybe you just want to see an increase in new patients. We will work with you to make a strategic plan for each goal, including a timeline and budget for that goal.
Each step in the campaign setup process is carefully analyzed to meet your goals. Most social media advertising platforms perform better for “auction bidding” on advertisements versus set pricing. If not managed correctly, auction bidding can consume your budget without producing the desired results. We set up your campaigns to be at the right price, show up at the right times of the day, and target the right audiences. Additionally, we always create your campaigns under your dental practice’s social media accounts. The benefit of this is that if you ever want to take a look at where your money is going, you can see for yourself.
The creative elements of your advertisements, such as the copy and design, are just as important as the targeting and optimization of your ad. People’s attention spans are short and if you don’t have ads that are impressive and attention-grabbing, you simply won’t be noticed. Dagmar Marketing takes the time to create thoughtful creative with designs that align with your branding. We look through your current branding, create mock-ups, and offer you final approval on all advertisements. Additionally, we pride ourselves on making mobile-first creative. Mobile accounts for almost half of all worldwide Internet traffic and the projections are that this rate will continue to grow. So, if your creative isn’t displaying correctly on mobile devices, you’re missing out on a segment of new prospective patients. We help your creative stand out and perform well.
A lot of attention and effort goes into setting up your campaign—we don’t believe in a “set it and forget it” approach. Online advertising, including social media advertising, is constantly changing. As a result, marketers need to keep up and continuously optimize campaigns. The social media advertising platforms often update and create new features which can make a significant impact on your ads. Additionally, the data from the campaign will start to show meaningful insights after just a few weeks. For example, we might start to learn that your ads receive the highest conversions at 6:00 in the evening when people are stuck in evening traffic. Or, that people in a particular zip code are more likely to click through on your ads. We will monitor your dental social media marketing to find out which approach will get you to your goals faster. Your bids, ads, and landing pages will be updated based on the data we collect.
Analysis & Reporting
This is one of the most important parts of our process. Every month, we are held accountable for the results we get on your behalf and how we’ve spent your budget. Our reporting shows details of what we did, what worked and what didn’t, what our plans are going forward, your return-on-investment (ROI), and more. This keeps us on track and also allows you to know exactly where your investment goes.
Social Media Advertising for Dentists: FAQs
Companies We’ve Worked With
Questions To Ask A Social Media Advertising Company
Here are several important questions to ask potential providers of dental social media advertising services:
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