The Dermatology Institute of Boston is a private practice of internationally known, board-certified physicians.

The challenge.

The founding physician of The Dermatology Institute of Boston came to Dagmar for help increasing the online visibility of the practice and expanding its patient base, both of which had fallen during the pandemic. Our challenge was clear: Return traffic and conversion to pre-pandemic levels.

Our work.

In just three months, our client had record-high conversions and organic traffic.

We achieved this by implementing a number of onsite optimizations. We maximized the practice’s relevance to prospective patients via a keyword strategy designed to have a major impact on traffic volume, but also on conversions. In addition, we corrected several technical site issues and restructured how content topics were interconnected to improve the SEO performance of existing and future content.

Despite having a record spike in positive Covid-19 cases in Massachusetts at the time, The Dermatology Institute of Boston had its best month in organic traffic and organic conversions in the history of the site.

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