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Case Study

Upchurch Law

  • Service:
  • Local SEO

Overview

Upchurch Law is the Daytona Beach law firm of probate attorney Thomas Upchurch.

Results by the numbers

34%

Increase in organic traffic

103%

Increase in local traffic

406%

Increase in goal conversion rate

The challenge.

This estate planning attorney wanted to generate more traffic from higher-profit practice areas such as estate litigation. His organic traffic and website rankings had plateaued.


Our work.

We created a custom SEO campaign to target these higher value keywords not only in Daytona Beach but also targeting Florida search patterns. Our local SEO strategy centered on building out location pages for the surrounding areas, increasing word count on each of the clients practice area pages, and cleaning up citations.  After a Google algorithm update caused a brief downturn in traffic, we developed a content plan to provide more authority signals. The plan included changing from short- to long-form content, using well-researched FAQ sections that decreased the bounce rate, and offering in-depth, helpful information to users.

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your success story.

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DAGMAR Marketing
25 N. Market St., Suite 500
Jacksonville, FL 32202

(904) 270-9778
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© DAGMAR Marketing 2023
25 N. Market Street Suite 500 Jacksonville, Florida 32202
  • Services
    • Search Engine Optimization
    • Pay Per Click Management
    • Local SEO
    • Content Development & Marketing
    • Inbound Marketing
    • Website Design
    • Social Media Advertising
  • Industries
    • Plastic Surgeons
    • Law Firms
    • Pest Control
    • HVAC
    • Dental Practices
    • Healthcare
    • All Industries
  • About
    • Meet The Team
  • Our Results
  • Blog
  • Guides
    • Law Firm SEO Guide
    • Plastic Surgery SEO Guide
    • Med Spa SEO Guide
  • Contact