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DAGMAR

DAGMAR

877-753-0050

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Law Firm Content Marketing

Law firm content marketing is key to your online success.

Get better-qualified leads with an expert legal content marketing strategy.

Need better performance from your law firm’s content?

Get in touch for a strategy consultation.

Why we offer content marketing for lawyers.

It’s no secret that people go online to find answers to their legal questions and an attorney who can help them. Content can help resolve both of these types of searches when you have a solid content strategy.

By creating well-written, useful, and accurate legal content, you give readers what they’re looking for and send the right signals to search engines to help your website rank higher. A robust content strategy that includes the frequent creation of content that’s shareable and targeted to the right audiences is a sustainable, long-term SEO success engine.

Want to know how our law firm content services can help you attract new leads?

Want to know how our law firm content services can help you attract new leads?

Let’s talk about it!

Get in Touch With Us!
Our Content Marketing Services For Attorneys

Our Content Marketing Services For Attorneys

Our services begin with research. First learning what your goals are, then turning to your target client base. We explore the available data, look at your competitors, and tap into other helpful resources.

Next, we design a strategy, identifying the types of content you need, topics to cover, sites to display your content on, and other key planning aspects. Once we know what we’re creating, our law firm marketing content creation experts get to work.

With the skills and experience of former ad agency creative directors, professional copywriters, published authors, prominent bloggers, and other talented writers, our team creates stellar content for your law firm. This high-quality, optimized content helps you rank well with search engines. That’s integral to the next phase of content distribution. AT DAGMAR, we apply proven strategies and creative techniques to get your content in front of the right eyes.

We provide these and other content services for our attorney and law firm clients:

  • Email templates
  • Landing pages
  • Copy for PPC ads
  • Online third-party publication articles
  • Legal topic blog posts
  • SEO website copy
  • Display ads
  • Editing and proofreading
  • DAGMAR took our existing copy and ideas, asked the right questions, did the proper market research, and created a brand that was exactly what we were looking for.

    Bonnie Upright, APR
  • I teamed up with these guys as I was building up my company and they did a phenomenal job of getting me the online presence I needed.

    Jason R., from Yelp
  • DAGMAR did a far better job than what was expected or required, and they are an excellent group of digital marketing experts.

    Owner of Headhunting Firm, from Clutch
Legal Content Marketing FAQs

Legal Content Marketing FAQs

What is content development and marketing?

Online content refers to the text, images, videos, ad copy, infographics, articles, blog posts, customer testimonials, web copy, social media posts, and other online media that your firm uses to communicate. Offline content includes more traditional marketing tools, such as print ads, TV commercials, radio spots, and brochures.

Content development and marketing typically applies to digital content that you post and publish online, offer as a download, send via email, or distribute through other electronic means. Our firm creates digital SEO content for marketing purposes. It’s designed to meet the demands of both the search engines and the people who read and view it. Fortunately, those requirements support one another.

Some key aspects of optimized digital content are keywords, backlinks, CTAs, word counts, readability, popular search engine queries, and other criteria. In CD&M, we use this data, additional research, and the skills of our writers to create quality content that ranks well and engages readers. This is a powerful marketing tool that attracts visitors, converts leads, helps with upsells, referrals, customer retention, and other business marketing objectives.

What does EAT mean in content marketing?

EAT stands for expertise, authority, and trustworthiness. This SEO content marketing concept highlights the importance of using content to build trust with your audience by demonstrating your knowledge and positioning yourself as an authority. It’s especially important for attorneys to focus on meeting this standard since legal content is often complex.

Why does my law firm need content development along with SEO services?

SEO services help improve search engine rankings for your website. Content is an integral part of those efforts. Plus, you need to post fresh, new content regularly to continually improve your ranking. In fact, it’s required to simply maintain a good ranking.

Integrating content development wit h your SEO services helps develop your reputation as an authority in your legal services area. That’s very important in law firm marketing. Your clients need to know they can trust you with their legal problems.

Additionally, search engines give your content more prominent placement when it’s useful, well-written, and unique. Visible positioning on SERPs means more people see your content, visit your website, and learn about your firm and its services. SEO content on your website helps convert those visitors into clients.

I’ve heard of long-form content. Why is it important in law firm SEO?

Marketing research suggests that Google ranks long-form content higher than short-form. Data analysis shows that content between 1,200 and 1,500 words is a good target length. In some situations, lengthier, more in-depth content is better. That’s good news for law firms. Here are a few reasons why:

  • Legal topics are typically complex. That makes them highly suitable for longer content.
  • Long-form content helps demonstrate your knowledge in your firm’s practice areas, establishing you as an authority.
  • When you create content that thoroughly covers a popular legal topic while answering high ranking search queries, Google may give your content prominent placement in the “People also ask” section of the relevant SERP.
  • Long-form content encourages engagement and sharing, broadening your reach online.

What kind of content marketing for lawyers can DAGMAR Marketing provide?

Our skilled content development team and marketing experts have worked extensively with solo attorneys, small law offices, and large law firms. We’re experienced in creating a variety of content products tailored to the legal field.

  • Blog posts on timely legal matters
  • Legal practice area web content descriptions
  • Guest posts and articles for third-party sites

Why shouldn’t my law firm write its own content?

Lawyers and their paralegals are constantly required to write. So, it’s natural that you might consider doing your own content writing or delegating the task to a paralegal. But legal writing and legal content development and creation are very different.

Legal professionals use niche language. That legalese is indecipherable to the lay person. So, there goes readability and engaging content creation. Plus, there are numerous digital content rules, guidelines, and practices you should follow to help secure the best SERP rankings and the most attention from your target audience. What’s more, is those guidelines are always evolving.

Finally, it just makes good financial sense to outsource your content marketing. You concentrate on your billable hours. Let us focus on creating content that attracts more clients; hence, more billable hours.

Why is DAGMAR Marketing the right agency for my law firm content marketing?

Our SEO experts and content writers are skilled, experienced, knowledgeable and creative. We’re adept at applying the digital marketing techniques that can help most businesses grow and we understand the nuanced specifics of legal marketing.

Choose DAGMAR Marketing to deliver:

  • A seamless content strategy that helps with consistent branding and outreach on all your digital platforms.
  • Great content that drives your target audience to your website for answers to their legal questions.
  • Content that appeals to both people and search engines.

We Know Our Stuff and Others Agree.

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More About Us

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Digital Marketing Guides

Digital marketing can be complex.
We break down the moving parts in our digital marketing guide series.rn
  • Long-form Content: Why & How to Create Great Content

    Get the Guide
  • Create A Content Marketing Strategy For Your Law Firm

    Get the Guide
  • Should You Use WordPress
    For Your Law Firm’s Website

    Get The Guide

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DAGMAR Marketing
25 N. Market St., Suite 500
Jacksonville, FL 32202

(904) 270-9778
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© DAGMAR Marketing 2023
25 N. Market Street Suite 500 Jacksonville, Florida 32202
  • Services
    • Search Engine Optimization
    • Pay Per Click Management
    • Local SEO
    • Content Development & Marketing
    • Inbound Marketing
    • Website Design
    • Social Media Advertising
  • Industries
    • Plastic Surgeons
    • Law Firms
    • Pest Control
    • HVAC
    • Dental Practices
    • Healthcare
    • All Industries
  • About
    • Meet The Team
  • Our Results
  • Blog
  • Guides
    • Law Firm SEO Guide
    • Plastic Surgery SEO Guide
    • Med Spa SEO Guide
  • Contact