Online content refers to the text, images, videos, ad copy, infographics, articles, blog posts, customer testimonials, web copy, social media posts, and other online media that your firm uses to communicate. Offline content includes more traditional marketing tools, such as print ads, TV commercials, radio spots, and brochures.

Content development and marketing typically applies to digital content that you post and publish online, offer as a download, send via email, or distribute through other electronic means. Our firm creates digital SEO content for marketing purposes. It’s designed to meet the demands of both the search engines and the people who read and view it. Fortunately, those requirements support one another.

Some key aspects of optimized digital content are keywords, backlinks, CTAs, word counts, readability, popular search engine queries, and other criteria. In CD&M, we use this data, additional research, and the skills of our writers to create quality content that ranks well and engages readers. This is a powerful marketing tool that attracts visitors, converts leads, helps with upsells, referrals, customer retention, and other business marketing objectives.

EAT stands for expertise, authority, and trustworthiness. This SEO content marketing concept highlights the importance of using content to build trust with your audience by demonstrating your knowledge and positioning yourself as an authority. It’s especially important for attorneys to focus on meeting this standard since legal content is often complex.

SEO services help improve search engine rankings for your website. Content is an integral part of those efforts. Plus, you need to post fresh, new content regularly to continually improve your ranking. In fact, it’s required to simply maintain a good ranking.

Integrating content development wit h your SEO services helps develop your reputation as an authority in your legal services area. That’s very important in law firm marketing. Your clients need to know they can trust you with their legal problems.

Additionally, search engines give your content more prominent placement when it’s useful, well-written, and unique. Visible positioning on SERPs means more people see your content, visit your website, and learn about your firm and its services. SEO content on your website helps convert those visitors into clients.

Marketing research suggests that Google ranks long-form content higher than short-form. Data analysis shows that content between 1,200 and 1,500 words is a good target length. In some situations, lengthier, more in-depth content is better. That’s good news for law firms. Here are a few reasons why:

• Legal topics are typically complex. That makes them highly suitable for longer content.
• Long-form content helps demonstrate your knowledge in your firm’s practice areas, establishing you as an authority.
• When you create content that thoroughly covers a popular legal topic while answering high ranking search queries, Google may give your content prominent placement in the “People also ask” section of the relevant SERP.
• Long-form content encourages engagement and sharing, broadening your reach online.

Our skilled content development team and marketing experts have worked extensively with solo attorneys, small law offices, and large law firms. We’re experienced in creating a variety of content products tailored to the legal field.

• Blog posts on timely legal matters
• Legal practice area web content descriptions
• Guest posts and articles for third-party sites

Lawyers and their paralegals are constantly required to write. So, it’s natural that you might consider doing your own content writing or delegating the task to a paralegal. But legal writing and legal content development and creation are very different.

Legal professionals use niche language. That legalese is indecipherable to the lay person. So, there goes readability and engaging content creation. Plus, there are numerous digital content rules, guidelines, and practices you should follow to help secure the best SERP rankings and the most attention from your target audience. What’s more, is those guidelines are always evolving.

Finally, it just makes good financial sense to outsource your content marketing. You concentrate on your billable hours. Let us focus on creating content that attracts more clients; hence, more billable hours.

Our SEO experts and content writers are skilled, experienced, knowledgeable and creative. We’re adept at applying the digital marketing techniques that can help most businesses grow and we understand the nuanced specifics of legal marketing.

Choose DAGMAR Marketing to deliver:

• A seamless content strategy that helps with consistent branding and outreach on all your digital platforms.
• Great content that drives your target audience to your website for answers to their legal questions.
• Content that appeals to both people and search engines.