Times have changed and our content creation process is beginning to look much different than it used to.
With the rise of AI-generated content, the idea of replacing a human writer with various AI-tools on the market has become wildly popular. By 2025, Forrester predicts that 7% of US jobs will be replaced by cognitive technologies, such as artificial intelligence (AI), automation, machine learning, and robots. Will any operations at your organization be impacted by these changes?
Learn what you can expect and if your business should leverage AI-generated content to stay ahead of the game.
What is AI-Generated Content?
AI-generated content can be defined as any form of copy that has been written by a machine.
This includes everything from:
- Social posts
- Product descriptions
- And more
Once an AI content writer inserts keywords, phrases, and other relevant information into an AI chatbot, it uses a language-based model to respond to your query by generating content.
Is AI Good or Bad?
Is AI content good? That is the first question that may generally come to mind if you’re considering using it for your business. Generally, anything that can save you time, money, and increase productivity can be considered a good thing.
There have been studies that show 81% of employees believe AI has helped improve their work performance. And with several free and cost-effective AI-tools available on the market, it wouldn’t break the bank if you’re willing to explore the power of AI and its infinite possibilities.
Below are some of several uses AI can have at your organization:
✓ Automated data insights
✓ Business forecasting
✓ Content generation & curation
✓ Customer segmentation
✓ Industry-specific solutions
✓ Process automation
✓ Precision marketing
✓ Strategic business decisions
✓ Reduce human error
The rise of AI-generated content also comes with its own set of challenges.
In the writing world, AI-generated content boasts of efficiency and fast turnaround times, but relying on its accuracy could put your company’s credibility in jeopardy. By 2027, Gartner predicts that 80% of enterprise marketers will enforce a dedicated content authenticity function to combat misinformation and fake material. As more content continues to be computer-generated, we can only expect the level of inaccurate content published on the web to rise, as well.
If you’re thinking of replacing human-generated content with AI-generated content, view our side-by-side comparison below.
Human-Generated Content vs. AI-Generated Content
|AI-Generated Content||Human-Generated Content|
|Labor||Requires minimal labor||Requires more labor|
|Updates||Updated by you||Updated by the writer|
|Timeframe||Quick turnaround time||Deadline-driven|
|Price||Free and paid options||Per word or hourly|
|Copyright||You own the rights to the content||A freelancer owns the rights to the content|
|Originality||Previously published ideas and existing info||New ideas and previously published information|
|Styles||Limited grasp of writing styles||Easier grasp of writing styles|
|Personality||Limited personalization||Can be fully personalized|
|Accuracy Rate||More inaccuracies||Less inaccuracies|
Yes, the AI boom can help you contribute more content to your content ecosystem faster, but it may come at the cost of your company’s reputation—which is a lot to risk. Most businesses strive to be an authoritative source in their industry. That means showing you are ahead of the curve by introducing new ideas, being timely, reliable, and most importantly, credible. AI-generated content may be able to fill this need sometimes, but it may drop the ball on other occasions.
So while the idea of replacing a human writer with an AI-bot may seem like a cost-effective solution, consider how the strengths of both can be leveraged instead for a more efficient content creation process.
What Google Thinks of AI-Generated Content
Is AI content rankable? Considering the factors that Google uses to rank your website in search engines, it will generally depend on how you are using AI. Yes, AI tools can be a great resource content creators can utilize to simplify the writing process. But if you plan on weaponizing AI-generated content to manipulate search engines, Google will frown upon it.
Google prioritizes content created for people first. Whether a human or a machine generates your content, it must be conversational, informative, and created for people and not robots to rank. Spammy content simply will not do it. Google will also expect your content to demonstrate its E-E-A-T guidelines—displaying expertise, experience, authoritativeness, and trustworthiness.
So will Google penalize you for using AI-generated content? If it is valuable content that doesn’t violate any of its policies, no. If it is spammy content that was created to trick search engines, yes.
However, what you get out of your AI-content tool of choice will generally depend on its flexibility and functionality.
Most Common AI-Generated Content Tools
There are a plethora of AI-generated content tools available on the market today. Some of the most common tools you’ve probably heard of—whether good or bad—are listed below.
ChatGPT is an advanced chatbot that is powered by Open AI’s cutting-edge GPT-3 language model. With its speedy results and its ability to produce realistic, conversational content, most consider ChatGPT to be the best and most powerful AI chatbot.
Jasper has over 52 long and short form writing templates and it can support 26 languages. For projects that require greater attention-to-detail, it is equipped with a Boss Mode Plan where you can get as specific as you need.
Copy AI has over 92 templates and although it can get the job done and help you produce content faster, consumers aren’t very enthusiastic about it. One of the major drawbacks of using Copy AI is its content lacks the human element, so it doesn’t easily pass the robot check.
How to Catch AI-Generated Content
After looking at our list of the most common AI-generated content tools, you’re probably wondering if others will be able to tell if your content has been written by an actual human being or an AI chatbot. Although chatbots have stepped up their game to the untrained eye, there are a few ways you can spot A-generated content, if you’re willing to do the investigating.
|⛳ Use an AI Detector||⛳ Find Technical Writing Red Flags||⛳ Check Sources|
|There are several AI detectors on the market that you can paste or upload content into and it will generate a detection percentage score.||If it looks spammy and sentences aren’t formed in a way that a human would naturally speak, the chances are high that it came from an AI chatbot.||Since AI-generated content is designed by repurposing existing content, most web URLs referenced as sources will likely contain the main keyword or query.|
The AI Trend and Why We Should Care
From AI art to AI security solutions and even AI-generated content, the AI boom is taking over in a variety of industries and it will change how we’ll view them forever. When it comes to your business, however, AI can be of great assistance to your content creation process, if you let it.
In a study conducted by Harvard Business Review, it was discovered that performance improvements in the workplace were most prevalent when humans and machines worked together. With this in mind, one shouldn’t be used to replace the other, but the two can be used to work together and take your business to new heights.
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