Reach new clients with customized social media advertising for your law firm.
Connect your law firm to better-qualified leads.
Questions about social media ads?
Get in touch for a strategy consultation.
Attorney social media marketing: A powerful way to boost your bottom line.
An estimated 82% of Americans have an active social media account. More importantly, about 33% of your potential clients start their attorney search online. These statistics underline the need for having a robust social media presence to reach and convert your target audience. However, just having a social media account may not be enough to attract high-quality leads—augmenting your social media activity with paid ads on these platforms can help your law firm zero in on desirable prospects who are already seeking the types of services you provide.
As a law firm professional, it’s unlikely that you have time to devote to building an effective social media advertising strategy and integrating it into your law firm marketing plan. By working with a social media marketing agency, you can gain the benefits of social media ads while being free to focus on serving your clients.
At Dagmar, we will work with you to define your target market, develop the social marketing goals that are right for your law firm, and determine the best platform for meeting those goals and making sure your budget is put to its best use. Our social media advertising experts will create an effective marketing strategy that reflects your brand and appeals to your target prospects.
We Know Our Stuff and Others Agree.
This is just some of what we do to create successful social media ad campaigns.
Research & Strategy
The first step to a successful social media campaign starts with research and strategy. The marketing professionals at Dagmar Marketing will undertake extensive research on your law firm’s marketing needs, the target market, and where your target audience spends most of their time online. We will also define your marketing goals and craft a solid strategy that is highly customized to fit your law firm marketing needs and advertising budget.
Social media platforms sell ads in an auction format with no specific price. For this reason, law firms need to design their campaigns carefully to ensure they are spending within their budgets. We will set up your campaigns holistically to balance bids that suit your budget, guaranteeing we are only spending on what offers the best ROI. Our social media marketing experts know the best place to position your ads within the platform to have a maximum effect and help you quickly achieve your advertising goals.
Your ads should tell a compelling story that grabs the attention of your audience. We will design ads for your law firm that make the right impressions on your audience and get your message across clearly. We leverage the best practices, compelling content, and top-notch designs that seamlessly convey your message. Our team also prioritizes a design that offers a great mobile experience for your prospective clients who find you via mobile.
We analyze, audit, and adjust your content and accounts to maximize your advertising investment. We use the data we collect to test your ads and determine what works best and what needs some tweaking to improve results. We make optimization an ongoing activity that helps you benefit from an increase in the visibility and reach of your content for greater engagement. Optimization helps us evaluate your overall ROI and develop content poised to perform well relative to your brand and message.
Analysis & Reporting
Social media platforms offer analytics tools to help assess campaign performance and make incremental adjustments to improve your ROI. We leverage both free and paid social media analytics reporting tools to enable you to stay on top of your social strategy performance across multiple platforms. Our analytics and reporting tools provide extensive monthly reporting on how your budget was spent and whether your goals are being reached.
Law Firm Social Media Advertising FAQs
Companies We’ve Worked With
Questions to ask a law firm social media marketing agency.
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Since 2014, Google has been adjusting how it interprets user queries. It allowed for variants and misspellings, omitted the need for prepositions, and can now even recognize similarities between a variety of terms. Now, in February 2021, Google is changing again. Before diving into the most recent change, let’s touch on some important terms as […]
When you’re investing in pay-per-click (PPC) campaigns for your law firm, keep in mind that your landing pages have a critical role in improving your ROI and converting more visitors to qualified leads. Lawyers who link their paid ads to the home page or practice area pages on their websites are missing one of their […]