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DAGMAR

DAGMAR

877-753-0050

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Pest Control Content Development & Marketing

Pest control content is key to your online visibility.

Get a competitive advantage with a comprehensive content strategy for your pest control company.

Need better performance from your pest control content?

Get in touch for a strategy consultation.

The importance of pest control content marketing.

Better search engine rankings. Better customer relationships.

Content plays an increasingly critical role in SEO. Once your site is properly optimized and continues to be carefully monitored every month for any technical issues, it’s content that can help you continue to rise in the rankings. The reason why is simple: Google rewards relevant, well-written content that best satisfies users’ search queries and clearly delivers the information they seek.

We create high-performing content that attracts your best prospective pest control customers, inspires them to engage with your company, and has real value to readers. Add best-practice content marketing that increases the distribution and visibility of your content, and you have a powerful tool for your pest control marketing strategy.

How can our pest control content marketing services boost your SEO results?

How can our pest control content marketing services boost your SEO results?

Let’s talk about it!

Get in Touch With Us!
Our Content Development Services

Our Content Development Services

Our goal at Dagmar is to keep your pest control website fresh, attract new and repeat visitors, and extend your online presence. We start with targeted SEO campaigns and get them up and running, then focus on keeping your site attractive to search engines with ongoing content creation.

Your digital marketing strategy begins with establishing your business goals, and then we craft a unique content marketing strategy based on those goals. Who is your target customer? Are you offering additional services? How can you reach new customers and entice current ones to return with content? Our data, collected from several sources, helps develop a strategy to find the answers to these questions, and much more.

Dagmar’s pest control digital marketing services include content writing from former creative directors and ad agency copywriters, experts in crafting messages that get attention. Fresh content is sourced from experienced bloggers, published authors, and others who understand how to convey your message with power.

Call on Dagmar for these content development services and more:

  • Optimized website content
  • Long-form blog posts
  • PPC ads and landing pages
  • Display ads
  • Articles for third-party publication
  • Customer emails
  • Content editing
  • DAGMAR took our existing copy and ideas, asked the right questions, did the proper market research, and created a brand that was exactly what we were looking for.

    Bonnie Upright, APR
  • I teamed up with these guys as I was building up my company and they did a phenomenal job of getting me the online presence I needed.

    Jason R., from Yelp
  • DAGMAR did a far better job than what was expected or required, and they are an excellent group of digital marketing experts.

    Owner of Headhunting Firm, from Clutch
Pest Control Content Marketing FAQs

Pest Control Content Marketing FAQs

What is “content” on a pest control website?

Content is how your business communicates. When it comes to the website for your pest control company, content includes everything on your site, from images and information about your services, to web pages and blog posts that relate to your industry. It also includes infographics to accent your text content and videos, which can help customers better understand your solutions to their pest control problems.

Talking about content in a digital marketing context typically refers to the writing that we do for web pages, from landing page information to blogs for your website and articles written for third-party sites that link back to your business. We also offer special projects such as in-depth guides to educate consumers about specific products or services, especially helpful for people considering different methods for pest control.

What is SEO content?

Seach engine optimized content gains the attention of web crawlers from search engines like Googleand Bing. When you have content that appeals to the bots, your site ranks higher on the search results. Considering that most buyers select from the first page of search results, great content is vital for your visibility and success. We use keyword research and an understanding of the online behavior of your target pest control customer to craft SEO content. We’ll incorporate keywords in the right places and links to position you as a reliable, trusted source of information.

SEO content isn’t just about using the right words and forgetting about the experience of the reader, however, nor is it links to reputable sites just for the connections. These practices aren’t just ineffective (and easily spotted by search engines), but they can actually harm your rankings. Search engines may penalize websites that try to cheat their systems by keyword stuffing and other corner-cutting by dropping their ranking – and keeping it there.

Why do you recommend content marketing for pest control companies?

We start our digital marketing strategy with a technical review of your existing website, which allows us to find opportunities to improve your onsite SEO. We also take a look at your competition, from their services to their online presence and their social media interactions. We include keyword research and on-site optimization tasks to set up a more relevant pest control company website.

Once we’ve updated your site, we continue to monitor your site, adding fresh content on a regular schedule to improve your search engine ranking organically. With the new content, we target new search terms to broaden your reach. SEO marketing targets competitive search terms and uses these to promote new services and products or to promote seasonal deals and promotions relevant to your client base. Plus, our professionally written content presents your pest control company and your techs as reliable and trustworthy experts in the field.

What is content marketing?

Although the digital marketing industry hasn’t fully agreed on a definition, it’s generally accepted that content marketing is the umbrella term for all things content: creating it, optimizing it, and sharing it. The goal of content marketing is to inspire and build engagement with your company by providing useful information to readers. All aspects of content marketing can be tied to SEO, from the strategic use of keywords yielded by research, to monitoring and tracking its engagement performance. Consider content marketing as another essential tool in your marketing toolkit.

What is long-form content and why is it important?

Years ago, it was enough to simply publish the occasional blog post, regardless of its length. Now, companies are much more savvy about digital marketing and search engines much more sophisticated in how they assess and rank websites. One of the more important ranking factors today is longer, more in-depth, more relevant content for your audiences. Long-form content should be a minimum of about 1,500 words, but longer is better: Even 3,000 or 5,000 words may be needed to rank well if you’re in a particularly competitive marketplace, which pest control certainly is.

There’s still a place for shorter content, such as an announcement about employee achievement, company awards, and events, but for content that’s part of a comprehensive strategy, long-form is best.

What kind of content will Dagmar create for my pest control company?

The content strategy we develop for you will determine the type of content that is most likely to help your pest control company rise in the rankings and get your phone ringing. The types of content your customized SEO strategy will include are blog posts, web pages, and in-depth guides.

Our expert writers, who have years of experience writing for pest control companies, can also create emails, articles for third-party websites, ads and landing pages for PPC campaigns, and much more.

 

Why should I choose Dagmar to manage content development for my pest control company?

We have a savvy team of writers who can help with many different goals for your business, including:

  • Creating well-written content that grabs your readers’ interest and helps them learn more about your business, including why you’re the best choice to solve their problems.
  • Naturally incorporating the signals that search engines use to determine how relevant your content is to your users’ search intent
  • Using easy-to-understand language that incorporates both of these strategies and produces actionable content

The best SEO content strikes a balance between what’s appealing to search engines, within their rules, and producing content that’s useful for your readers. We consider this both an art and a science, and, with our wealth of experience and deep understanding of digital marketing, our writing team is adept at crafting that perfect balance. We have deep experience in traditional advertising and marketing, digital marketing, and everything you need for the right digital marketing strategy for your pest control business.

We Know Our Stuff and Others Agree.

More About Us

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Content Marketing Guides

Digital marketing can be complex.
We break down the moving parts in our digital marketing guide series.
  • Long-form Content: Why it’s Crucial – and How to Write Quality Posts

    Get the Guide
  • How To Create a Content Plan For Your Pest Control Company

    Get the Guide
  • The Ultimate Digital Marketing Blueprint for Startups

    Get The Guide

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DAGMAR Marketing
25 N. Market St., Suite 500
Jacksonville, FL 32202

(904) 270-9778
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© DAGMAR Marketing 2023
25 N. Market Street Suite 500 Jacksonville, Florida 32202
  • Services
    • Search Engine Optimization
    • Pay Per Click Management
    • Local SEO
    • Content Development & Marketing
    • Inbound Marketing
    • Website Design
    • Social Media Advertising
  • Industries
    • Plastic Surgeons
    • Law Firms
    • Pest Control
    • HVAC
    • Dental Practices
    • Healthcare
    • All Industries
  • About
    • Meet The Team
  • Our Results
  • Blog
  • Guides
    • Law Firm SEO Guide
    • Plastic Surgery SEO Guide
    • Med Spa SEO Guide
  • Contact