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DAGMAR

DAGMAR

877-753-0050

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Content Marketing for Plastic Surgeons

Content marketing for your plastic surgery practice helps put you ahead of your competition.

Generate new and better-qualified cosmetic surgery leads with our content development and marketing services.

Need better performance from your plastic surgery practice’s content?

Get in touch for a strategy consultation.

How content helps you connect to new patients.

Not only does content help you become a useful resource to your current and future patients, but it also helps you rank higher on search engines like Google.

When your website has original, engaging content about the plastic surgery topics people are searching for, current and future patients will begin to trust you as an authoritative resource. These audiences seek out your website when they want to learn more about plastic surgery or have questions. This helps to strengthen the bond between you and patients and keeps you top of mind when they decide they need the services you offer.

The other added benefit of producing quality content is the impact it has on your search engine optimization (SEO) efforts. By producing content that is relevant to your practice and your audience, and that uses high-ranking keywords, you can improve your website’s position in search engine results. Does a competitor currently show up at the top of the page when you Google “plastic surgeon + [your city]”? A comprehensive content marketing strategy can help your site rise to the top.

Want to know more about what content marketing can do for you?

Want to know more about what content marketing can do for you?

Let’s talk about it!

Get in Touch With Us!
Expert content marketing strategies for plastic surgeons.

Expert content marketing strategies for plastic surgeons.

Our content development and plastic surgery marketing services are designed to increase your practice’s visibility online to your most valuable prospective patients. At Dagmar Marketing, our content team has a proven approach that garners results. Our process includes:

  • Understanding your business goals and what you want to achieve with content. Do you want to build a stronger relationship with your current customers? Do you want to build awareness? Do you need to attract new clientele?
  • Conduct a thorough analysis of your current content and use data to understand what has performed well and what hasn’t.
  • Complete a competitor content analysis to understand what your competition is doing well and where they’re missing the mark.
  • Build a complete content strategy that targets plastic surgery themes and keywords and matches your audience personas. This strategy will tackle what type of content to create, how often, on what platforms, and more. Additionally, all content will align with your plastic surgery center’s messaging and brand voice.

We have a team of content creators with extensive writing backgrounds, including published authors, former creative directors and ad copywriters, successful bloggers, and more. Our team can provide:

  • Optimized website content
  • Long-form and optimized blog posts
  • PPC, display, and social media ad copy
  • Landing pages
  • Third-party publication articles
  • Press releases
  • Customer emails
  • DAGMAR took our existing copy and ideas, asked the right questions, did the proper market research, and created a brand that was exactly what we were looking for.

    Bonnie Upright, APR
  • I teamed up with these guys as I was building up my company and they did a phenomenal job of getting me the online presence I needed.

    Jason R., from Yelp
  • DAGMAR did a far better job than what was expected or required, and they are an excellent group of digital marketing experts.

    Owner of Headhunting Firm, from Clutch
Plastic Surgery Content FAQs

Plastic Surgery Content FAQs

What is content?

For our purposes, most everything on your website is “content”: words, video, images, and more. Content for your plastic surgery practice should be used to provide readers with information about your practice, its physicians and staff, your areas of focus, such as cosmetic surgery, and more. Content can include blog posts about plastic surgery trends, an FAQ page, a web page that describes the benefits of surgery, a video that details the differences between some surgeries, and more.

What is SEO content?

Search-engine optimized (SEO) content has been written with SEO in mind. This means including keywords your plastic surgery practice needs to rank for, making sure content is the right length (often 1,500 words or more), and that the page where the content lives is technically optimized for fast loading times and a great user experience. Writing with SEO in mind is important because it can help your website rank higher than your competitors’ sites for relevant search terms.

Writing for SEO may sound simple, but it’s more than just including keywords. Search engines also reward content that’s well-written and highly relevant to your target audience.  We produce content that is optimized for both search engines and readers.

Why should content development and marketing be part of SEO campaigns?

The first few weeks of our SEO work for you are spent on technical reviews of your site to find opportunities for improvement, digging into your competitors’ online marketing, keyword research, and other optimization tasks. Once everything is in order on your site, we turn our time and attention to content, which is a powerful engine for consistently improving your website’s ranking on search engines. Technical SEO and ongoing content development are an unbeatable combination.

What is content marketing?

Content marketing is an umbrella term that includes both the production of content and then the strategic plans to promote and share that content with audiences. Since content is a free resource, many people view content marketing as a way to build relationships with people. You offer free content to them in order to build your reputation and establish a relationship.

What is long-form content and how can it help me build my plastic surgery practice?

SEO is all about what the search engines use to rank websites in their results pages. In recent years, it has become clear that search engines such as Google rank content with high word counts higher. Long-form content offers more value to the audience and positions you as an expert in your field. It also keeps people on your page longer, which increases your time-on-page (another important SEO metric).

We recommend long-form content to most of our clients. Having in-depth content on your site not only keeps readers informed and inspires them to engage with you; it also contributes to having a deep collection of content on your site that helps your website rise in rankings.

What kind of content can you provide?

We write a wide range of content types for plastic surgeons. This can include content for your website, landing pages, blog, ads (PPC, social, and display), customer emails, and much more.

Why should I choose Dagmar to manage my plastic surgery practice’s content develop and content marketing needs?

Some SEO companies focus only on optimizing content. At Dagmar, we’re not only experts at creating content that’s well-optimized; we also have a team of talented, creative writers who create the type of engaging, relevant content that delivers the best ranking results to your plastic surgery practice. We follow the search engines’ most up to date requirements while still creating interesting, readable content that helps build trust and your brand.

For content marketing, we’re a marketing-first company. That means we put solid marketing fundamentals behind planning your content marketing strategy so that you reach the audiences that can grow your practice.

We Know Our Stuff and Others Agree.

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Digital Marketing Guides

Digital marketing can be complex.
We break down the moving parts in our digital marketing guide series.
  • Long-form Content: Why it’s Crucial – and How to Write Quality Posts

    Get the Guide
  • Ultimate Guide to
    Google’s Core
    Web Vitals

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  • Dagmar’s Ultimate Digital Marketing Blueprint for Startups

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DAGMAR Marketing
25 N. Market St., Suite 500
Jacksonville, FL 32202

(904) 270-9778
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© DAGMAR Marketing 2023
25 N. Market Street Suite 500 Jacksonville, Florida 32202
  • Services
    • Search Engine Optimization
    • Pay Per Click Management
    • Local SEO
    • Content Development & Marketing
    • Inbound Marketing
    • Website Design
    • Social Media Advertising
  • Industries
    • Plastic Surgeons
    • Law Firms
    • Pest Control
    • HVAC
    • Dental Practices
    • Healthcare
    • All Industries
  • About
    • Meet The Team
  • Our Results
  • Blog
  • Guides
    • Law Firm SEO Guide
    • Plastic Surgery SEO Guide
    • Med Spa SEO Guide
  • Contact