How Turner Pest Control improved rankings, visibility, and clicks in 3 months post site launch
Overview
The client felt limited by their existing website design and wanted more flexibility to add content and images that better showcased their offerings. They also wanted to simplify the busy design and refresh the layout with custom photos instead of stock images.
To address this, we modernized the site by improving page flow, giving it a cleaner, more streamlined look, and incorporating the client’s own images.
We also prioritized a consumer-centric experience by breaking up large blocks of text with redesigned elements such as FAQs, service blocks, and calls to action.
Additional calls to action were strategically placed throughout the site to make it easier for users to contact Turner Pest Control for services or inquiries.
Results
37.85%
Increased Rankings
of tracked terms saw an increase in rankings
16%
Increased Impressions
increase in impressions for non-branded “pest control” terms.
23%
Increased Clicks
increase in clicks to the homepage
Organic Results: 3 Months Since Site Relaunch (July 10 – Oct 16)
Organic Users
Our Approach
The client felt limited by their existing website design and wanted more flexibility to add content and images that better showcased their offerings. They also wanted to simplify the busy design and refresh the layout with custom photos instead of stock images.
We modernized the site by improving page flow, giving it a cleaner, more streamlined look, and incorporating the client’s own images.
We also prioritized a consumer-centric experience by breaking up large blocks of text with redesigned elements such as FAQs, service blocks, and calls to action.
Additional calls to action were strategically placed throughout the site to make it easier for users to contact Turner Pest Control for services or inquiries.
Milestones in first 3 months (July 10 – Oct 16)
8
New #1 rankings
16
New rankings in top 3 positions
120
Improved rankings overall
17
New rankings in the top 10 positions
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