How Waynes Pest Control Grew Conversions by 52% in 3 Months
Overview
Since 1973, Waynes Pest Control has been delivering exceptional pest control services in Alabama, Mississippi, and Tennessee. With over 150,000+ homes and families served, many individuals trust the advanced pest control solutions it provides to protect their homes from pesky, unwanted visitors.
Home is where the heart is, and to provide more homeowners with ultimate peace of mind, Waynes turned to Dagmar Marketing to amplify its online presence. Here’s how we helped keep this leading pest control company busy as a bee.
Results
52.2%
Growth in paid search conversions
33.5%
Growth in conversion rate
17.2%
Lower cost per conversion
24.9%
Growth in clickthrough rate
20.78%
Growth in search impression share (SIS)
12.8%
Growth in first-time calls over 60 seconds
Paid Search Conversions
Cost Per Conversion
Target Demographics
Resides in:
Waynes service area ZIP code throughout:
Tennessee, Alabama, and Mississippi
Searches for:
Pest Control (Ant, Bee/Wasp, Flea/Tick, Roach, Rodent, Spider), Lawn Pest Control, Mosquito Control, Termite Control, or Bed Bug Control
Our Approach
After performing an audit of the pest company’s existing campaign to identify its strengths and weaknesses, we discovered its ads were generating irrelevant traffic, and many of the leads identified were existing customers. For a large, multi-state pest control company like Waynes, a robust PPC campaign that could boost conversion rates while reducing cost per conversion (CPC), would be the sweet spot to achieve. With this objective in mind, our team leveraged Google Ads to keep the pest company consistently visible and target prospects in the desired areas.
Here are some key actions we have taken that could potentially unlock year-after-year growth and ultimate customer conversion potential.
Crafted custom, service-specific landing pages using PPC best practices
Expanded location targeting to include all service area ZIP codes
Optimized ad copy to improve ad rank while decreasing costs
Focused on high-intent keywords that would generate relevant traffic
Refined conversions to track first-time customers
Added sitelink, callout, and image extensions to improve clickthrough rate
Compiled a list of negative keywords to restrict irrelevant traffic
Milestones
346.4%
Total Conversions (Huntsville)
314.3%
Total Conversions (Fayetteville)
106.3%
Total Conversions (Chattanooga)
A word from the client
“I started my relationship with the Dagmar last November when I was tasked to revamp a large companies marketing plan. I was really interested in taking our online presence to the next level and I couldn’t be happier that I chose Dagmar. They handle our SEO, Google AdWords management as well a lot of copy for various projects. Everyone is an expert in their specific field and have great ideas and attention to detail. They are very responsive and answer my calls all the time, which can be often! Their reporting is excellent with a lot of great data. Our SEO position is up significantly as is our AdWords position and our leads are up over 200% from last year! I would recommend Dagmar to any business owner that is serious about increasing their online presence and sales!”
Stacy McKinney
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