Are your PPC campaigns performing as well as they should? Here are nine ways to check on them. If you’ve noticed that your PPC campaign performance is dropping or it just hasn’t met your lead-generation needs, I’ll show you where to find improvement opportunities in your campaigns. When auditing any PPC account, always start with […]
Remarketing Lists for Search Ads (RLSAs) are the best way to re-engage with previous website visitors who came in from your paid ads. Similar to display remarketing ads, the user is tracked with cookies and placed in your Audiences in your PPC account. But they differ from display remarketing in that they don’t just automatically […]
There will always be only so much real estate on a Google search engine results page. What we see on that page, however, never stays the same. And while Google is pretty much constantly rearranging, subtracting and adding elements to its SERPs, some changes have a bigger impact on our work and our clients than […]
I’ve recently noticed a format change in the appearance of Google Ads on search results pages. Depending on which browser or platform I’ve been on at the time, the display of this new format has been hit or miss. The current ad format is subtle, less intrusive, passive and nearly indiscernible to the user’s eye. […]
