Your 9-Point Pest Control PPC Checklist

Your 9-Point Pest Control PPC Checklist

Are your PPC campaigns performing as well as they should? Here are nine ways to check on them. If you’ve noticed that your PPC campaign performance is dropping or it just hasn’t met your lead-generation needs, I’ll show you where to find improvement opportunities in your campaigns. When auditing any PPC account, always start with […]

Reach Your Most Valuable Customers: How To Use RLSAs For PPC

Reach Your Most Valuable Customers: How To Use RLSAs For PPC

Remarketing Lists for Search Ads (RLSAs) are the best way to re-engage with previous website visitors who came in from your paid ads. Similar to display remarketing ads, the user is tracked with cookies and placed in your Audiences in your PPC account. But they differ from display remarketing in that they don’t just automatically […]

Style changes to Google Ads are in the works

Style changes to Google Ads are in the works

I’ve recently noticed a format change in the appearance of Google Ads on search results pages. Depending on which browser or platform I’ve been on at the time, the display of this new format has been hit or miss. The current ad format is subtle, less intrusive, passive and nearly indiscernible to the user’s eye. […]