How Casas Aesthetics Boosted Its Organic Traffic by Over 42% in Less Than Six Months
Overview
Casas Aesthetic Plastic Surgery is a Chicago-based cosmetic plastic surgery practice that provides surgical and non-surgical solutions to its patients’ aesthetic problems. Dr. Casas was used to delivering exceptional results, but when she noticed a decline in her visibility in search engines, she began to search for a solution.
Here’s how Dagmar Marketing helped her rebuild her online web presence.
Results
60%
Increase in website clicks from Google search
2,928%
Increase in Google My Business (GMB) profile traffic
51%
Increase in new users
42%
Increase in organic traffic
Organic Keyword Rankings
Organic Traffic
Target Demographics
Women
Women (ages 30-65) looking to enhance their appearance
Chicago
Residents in Chicago and surrounding areas
Our Approach
At Casas Aesthetic Plastic Surgery, breast augmentation, labiaplasty, and cellulite treatments are the trilogy of cosmetic procedures that help boost the practice’s bottom line. So we performed a comprehensive site audit to identify what could be causing these pages to underperform in search engines.
Based on our findings, we reconstructed Dr. Casas’ strategy by giving the SEO makeover it needed to restore its visibility in Google.
Optimized webpages with keywords for breast augmentation, labiaplasty, and cellulite treatment.
Enhanced the navigation experience on mobile devices for a seamless user experience.
Implemented an effective internal link-building strategy to build page authority.
Expanded webpages with FAQs that answer common questions and engage users at different stages of the buyer’s journey.
Diversified content by including before and after visuals, videos, anchor text, and more.
Added more calls-to-action throughout the main procedure pages to boost form conversion rates.
Milestones
+550
Clicks from Google search (In 3 months)
18%
Ranking keywords in the top 3 search results (In 6 months)
16.4%
Increase in organic page views (In 6 months)
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