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DAGMAR

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Case Study

Inman-Murphy Pest Control

  • Services:
  • Local SEO
  • PPC

Results by the numbers

131%

Increase in organic traffic

35%

Increase in impression share

11%

Reduction in cost per conversion

InmanMurphy pest control logo

Inman-Murphy Termite & Pest Control is one of the fastest-growing pest control companies in the Memphis, Tennessee, area.



The challenge.

The client was dissatisfied with its PPC results from another provider. The main campaigns weren’t performing well in conversion production, conversion rates, ad rank and other metrics.

Our work.

Our analysis pointed to the broad metro targeting settings and a search query investigation revealed a significant amount of search volume for several fringe communities within the main target area. This was leading to relevance issues with both the creative and the landing pages.

To improve the relevance of the campaigns, we targeted select metro areas through careful ZIP code performance analysis. We then inserted the corresponding city names into our keyword sets, ad copy, and landing pages, aligning our creative and messages to prospect searches in each market.

Let's start writing<br/> your success story.

Let’s start writing
your success story.

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DAGMAR Marketing
25 N. Market St., Suite 500
Jacksonville, FL 32202

(904) 270-9778
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© DAGMAR Marketing 2021
25 N. Market Street Suite 500 Jacksonville, Florida 32202
  • Services
    • Search Engine Optimization
    • Pay Per Click Management
    • Local SEO
    • Website Design
    • Content Development
    • Social Media Advertising
  • Industries
    • Pest Control
    • Law Firms
    • Plastic Surgeons
    • HVAC
    • Dental Practices
  • About
  • Our Results
  • Blog
  • Guides
  • Contact