Local SEO is a strategy that enables websites to rank higher for local search results. This can help businesses in the area boost their online visibility in Boone, so more online searchers in the area can discover your business.

Local SEO is very similar to national SEO, which helps your business rank for broad, yet popular keywords in search results around the country. However, one of the major differences between the two is that local SEO is geographical-based, which helps local businesses appear in Google Maps.

If you are looking for effective ways to attract and convert more people who live near your business, local SEO is essential.

These days it’s all about location. Potential new customers in Boone are looking for you. But without local SEO, there is no guarantee they will be able to find your business. The actual value of local SEO lies in how it can provide your business with a leg up from its competitors.

For example, suppose an online user searches for a local SEO company in Boone, and your business is one of the first results displayed. In that case, the chances are greater for your business to be selected than others appearing on the pages afterward. Since 75% of online users never click past the first page, this is where you want to be seen by others.

Attracting more business in Boone can be competitive yet highly rewarding. So if your marketing efforts don’t include local SEO, it is a missed opportunity to grow your customer base in your own backyard.

Local and national SEO are both effective practices designed to grow your online audience and boost online visibility. While they share many similarities, here are some major differences that are essential to remember:  

• Local SEO refers to the process of optimizing a website to appear in local search results. For example, if you are searching for a marketing company in Boone, NC, you may search for local keywords like, “Boone local SEO” and “SEO company in Boone” to be matched with the best one. 
• National SEO refers to the process of optimizing a website to show up for broad yet relevant keyword searches across the country. If you were to perform a search for basic information on search engine optimization, you might insert keywords like “beginners SEO” or phrases like, “What is SEO?” 

Before selecting the best Boone SEO agency, you will first have to identify some vital information about your business, like what goals and objectives you hope to accomplish with local SEO. 

After you’ve evaluated your priorities, it’s time to shop around for a marketing agency in Boone that you can trust. 

Below are four tips that can help:

1. Perform a Google search for local SEO agencies 
2. Browse through online reviews and learn what their customers are saying. 
3. Take a look at case studies and testimonials published on the website (Having little to no reviews is not a good sign).
4. Gauge the knowledge of local SEO experts at potential agencies by asking questions. 

The perfect SEO agency in Boone for your business is just waiting to be discovered. How will you know when you’ve found it? Below are a few key characteristics to help you determine if an agency will be right for you.

• Ensure that local SEO is a specialty
• Content should be king (or queen)
• Services should be customized for your business
• You should be receiving a monthly marketing report (30 days at minimum)

Since many factors can influence the price tag of local SEO services, estimates may vary. Some of these factors include:

• Area competitivity
• Multiple locations
• Extremely ambitious goals and priorities
• A competitive industry
• Your company’s unique needs

Basic SEO plans typically cost as little as $1,000 per year. While you may come across lower-priced plans that may sound enticing, you should know that you get what you pay for. Plans like these are generally automated, non-customizable, and ineffective long-term.

The ideal plan would be an aggressive, robust, and highly customized one where you only pay for the services you need. While $1,000 is usually the lowest amount you can expect to pay, some businesses spend up to $10,000 monthly on SEO.

SEO is made up of many technical components. From the time you would have to commit to the technical skills you would have to be familiar with, grasping all of the elements required for search engine success can be challenging if all of this is new to you.

So can you manage your company’s SEO efforts? It is possible if you’re ready and willing to master the basics and dedicate the time required. However, it’s important to remember that there is always a chance that something can go wrong and cause delays or setbacks.

As a result, paying an SEO agency or consultant may be a better use of time and money so that you can focus on other essential tasks.

Need help with your local SEO in Boone? Dagmar Marketing can help. We specialize in local SEO, and our award-winning services have helped several companies boost their online visibility and generate more leads.

SEO is ever changing. At Dagmar, our SEO experts keep an eye out for vital algorithm changes that can impact your rankings, and we stay up-to-date on the most effective marketing strategies—so you don’t have to.

Contact Dagmar Marketing today to get started!