According to Go-Globe, 50% of people who perform a local search using their mobile device visit a business the same day. Local SEO increases local visibility, which means more foot traffic and more sales. So what are the best local SEO tools and resources that you can use to help your business grow? Read on for some free local SEO tools and a few paid resources to get started.
Looking to move the needle on your website’s performance? SEO Quake allows you to perform an in-depth analysis of each webpage on your site. It is one of the impressive local SEO tools that allow you to view the same SEO data directly on a search engine results page to find out how other sites are performing. Because successful SEO strategies need constant monitoring, all data is in real-time. You can get hyper-local and filter by location-based search results. Features like these help you to test what drives the organic traffic growth your business needs.
With the ability to adjust which SEO results display, SEO Quake is highly customizable. Any business can quickly identify and fix issues causing poor optimization and hone in on the most critical information to them. New businesses can focus on the high-level data that will help them gain traction. Established businesses can dive deeper into more specific data.
Used to track and analyze website traffic, Google Analytics allows you to get the most value from your website. It’s a must-have tool for anyone who wants to grow their business website with digital marketing. With Google Analytics, you can check how many people visited your site and their location. You will also know which pages they visit most and the time they spend on each page. You can use this data to know what type of audience you should target and what you need to improve to turn your visitors into buyers.
Google Search Console
Previously known as Google Webmaster Tools, Google Search Console is one of the local SEO tools that you can use to monitor indexing status and optimize your site’s visibility. You can use this free tool to troubleshoot the presence of your website in Google Search results.
Want to see how your site compares to competitors? Compare the performance between specific URLs and domains. Build better links with powerful internal and external link reports. And then rapidly analyze a page’s keyword density all from within the same dashboard. Use this goldmine of data to create SEO strategies that expand the reach of your business.
Although it’s not free, if you need to extract data and audit some common SEO issues on your website, then it is worth checking out Screaming Frog. You will have to download and install this local SEO software on your PC if you want to improve onsite SEO. In addition to identifying issues on your site, this SEO Spider is a fast and advanced tool that collects the data you need, such as page meta descriptions and word count – to make better SEO decisions.
With this tool, you can track the visibility of sites on Google SERPs for the country you are targeting. You can check the visibility index to evaluate the pitfalls or successes of SEO activities. Sistrix can also analyze a thousand keywords. Additionally, you can use it to analyze how Google algorithm updates have affected competitor domains. In turn, this allows you to improve the positioning of your website in search engines.
This is a local SEO tool that you can use to update or create your listings, manage the information about your location, verify your listings again, and find or resolve any duplicate listings. By publishing consistent location data, Moz Local helps businesses to climb up the search results pages. Instead of managing your citations separately on multiple platforms, this tool allows you to get all your information and find out what is causing your site to drop down search engine results pages, not going higher.
To do good marketing, you have to understand your target audience. You should know where they spend time when they on the internet, what they read, watch, listen to, and who they are following on social networking sites. Sparktoro is an audience intelligence tool that allows you to get the behavior of your target audience with just a single click of the button.
You can read about more local SEO tools in our post on how to conduct your own quick local SEO audit.
Need more than free local SEO tools? Let us know.
Savvy business owners know that search engine optimization is key for website growth and visibility, particularly when prospective customers are in their local areas. These local SEO tools will help you increase traffic to your website, giving you more opportunities to generate leads and sell your products or services. To learn more about local SEO and how it can put you ahead of your local competition, please get in touch for a free consultation.
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