McGowan’s Heating & Air Conditioning
“Our local search ranking, site traffic and web leads have
Phyllis Regula
increased significantly. We couldn’t be happier.”
McGowan’s Heating and Air Conditioning serves residential and commercial customers in the Jacksonville, Florida, area. Companies in local service industries can’t afford to keep a low profile. We put all of our tools to work to carve out a solid spot for our client in the local marketplace, increasing organic web traffic by more than a third.
The challenge.
Northeast Florida’s long summer season and large population means there’s a lot of competition among local heating and air conditioning contractors. While the 40-year-old company were actively using digital marketing, competitors were outranking them in search results. They also were ready to move beyond online Yellow Pages offerings that didn’t do much to support traffic to the company’s own website.
Our work.
At the outset, we provided SEO and PPC services. After our initial success, the client requested that we expand our work with them to include social media and involvement with their other marketing channels.
