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DAGMAR

DAGMAR

877-753-0050

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    • Search Engine Optimization
    • Pay Per Click Management
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Search Engine Marketing

Paid search strategies that pay off for your business.

We craft custom campaigns that increase leads and reduce costs.

Don’t know where to put your SEM budget?

Get in touch for a strategy consultation.
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Our SEM strategies deliver dividends you can measure.

Results are just the beginning. Here’s what else we offer.

Simple contracts.

No long-term commitments required.

Locking in to a year-long contract is better for agencies than it is for clients. Our contracts are month-to-month, so if our work isn’t contributing to your company’s marketing success, you won’t have to keep spending your hard-earned money on our services. We keep working to earn your business every single month.

Paid search changes all the time, so the behind-the-scenes work of SEM can be confusing to even the savviest client. When you’re a DAGMAR Marketing client, you’ll receive comprehensive reports every month with details on what was spent where, and how well it performed for your business.

Full reporting.

You’ll know how your budget is being used.

The Benefits of SEM

  • Paid search can reach consumers at the time and place they’re most likely to be interested in your offering.
  • SEM is data-driven from start to finish. Results can be measured daily, and the data that’s gathered can yield insights you can use across your marketing programs.
  • Paid ads heighten brand awareness—even if an ad isn’t clicked, its prominence on a search results page ensures your brand is seen.
  • SEM can give your company’s online visibility a quick boost, since results can be seen right away.

We Know Our Stuff and Others Agree.

More About Us

These success stories could be yours.

  • We rebuilt the company’s pay-per-click (PPC) campaigns from scratch. The result is a higher conversion rate, more efficient ad spend, and greater control over the consumption of the budget.

    • Mobile device conversions increased by 287%
    • Average of 194 new leads per month
    • Organic search traffic increased by 62%

    Read The Case Study

    See More of Our Results!

  • Contractor Connection

    Our client experienced extraordinary success for this new business unit in the highly competitive home services market.

    • Targeted traffic increased by 117%
    • Organic conversions increased by 376%
    • Paid search conversions increased by 174%

    Read The Case Study

    See More of Our Results!

  • The HCI Group

    We provided national SEO, PPC, and press release writing and distribution services. Within eight weeks, our client closed on a lead with a hospital they’d been courting for more than a year.

    • Lead generation increased by 82%
    • 10+ increases in first page rankings
    • Targeted traffic increased by 43%

    Read The Case Study

    See More of Our Results!

  • McGowan's Heating & Air Conditioning

    Local SEO is essential for companies that depend on local customers. Our SEO work put the client in a strong position among its competitors and increased organic traffic by more than a third.

    • Lead generation increased by 74%
    • 12+ increases in first page rankings
    • Targeted traffic increased by 318%

    Read The Case Study

    See More of Our Results!

Put SEM experts on your marketing team.

Put SEM experts on your marketing team.

Get in Touch With Us!
  • Our AdWords position and our leads are up over 200% from last year! I would recommend DAGMAR to any business owner that is serious about increasing their online presence and sales!

    Stacy M., from Google
  • Our business is growing, and I attribute that growth to the help and work that DAGMAR Marketing did for us.

    Owner, Church Service, from Clutch
  • DAGMAR’s work has improved our business significantly.

    Pest Control Company, Director of Marketing, from Clutch
  • DAGMAR helps my company be found by people who are looking for my services. Thanks to Chris and the team for making my phones ring!

    Jerry H., from Google
SEM FAQs

SEM FAQs

What is search engine marketing (SEM)?

When the term “SEM” first began to be widely used, it was an umbrella term for all kinds of online marketing, including search engine optimization (SEO), paid search such as Google Ads, and sometimes even ads purchased on social media platforms.

As these tactics evolved, they became more distinct. Today, SEM commonly refers only to paid search, or pay-per-click (PPC) advertising, particularly on Google.

Why is SEM important to my business?

Although SEM isn’t right for every business, it has several benefits for companies of all types and sizes:

  • Paid ads appear in the top positions on search engine results pages (SERPs), above organic results. These prime spots help ensure that your ad is seen and also help boost awareness of your brand and boost name recognition.
  • SEM can quickly deliver results. While SEO results improve over time with sustained efforts, SEM can spark sales almost instantly if you have smart strategies and the right creative.
  • SEM is scalable, so you don’t need a large budget to get started. Because you don’t pay for ad until it is clicked, you can run as few or as many ads as you want in any campaign. Over time, as data is gathered and analyzed, campaigns (and their budgets) can be adjusted to continually improve results.
  • Paid ad campaigns are designed to reach your most valuable targets. Ads can be set up to meet certain criteria for geographic location, days of the week, time of day, and much more. Done right, this helps ensure that your budget isn’t wasted.

How are SEM results measured?

A number of performance factors can be measured in SEM campaigns. These include:

  • Ad impressions, or how many times the ad is shown
  • How many times an ad is clicked, or engaged with
  • How much you pay for every click on an ad
  • Which keywords drive traffic to your site
  • How many times your ad is run out of the total number of impressions that are available (impression share)
  • How many times people saw your ad and clicked through to your site

 

When you’re interviewing an SEM provider or agency, be sure to ask which metrics they use, which ones they think are the most important, and how those metrics align with and support your business goals.

How should I choose an SEM agency?

Every search engine marketing campaign is different, as is every type of SEM provider. These questions can help you accurately compare different SEM agencies or consultants:

  • How much experience do you have in paid search?
  • What kind of results has your SEM work gotten for companies like mine?
  • Do you currently work with any of my competitors?
  • How will I know how my money is being spent each month?
  • What metrics do you measure and why?
  • Can you provide references for both past and current clients?
  • How do you price your SEM services?
  • Do I have to sign a long-term contract?
  • Do you customize each client’s campaigns?
  • How often do you review campaign performance and make adjustments?

What’s the difference between SEM and search engine optimization (SEO)?

Both are designed to bring people to your website and have them engage with your company. The main difference is that with SEM, you pay a search engine to run ads; with SEO, you optimize your website so that it organically “earns” a higher/more visible spot on search engine results pages (SERPs). Each has its own place in a comprehensive digital marketing strategy.

Do I need both SEM and SEO?

Not always! We offer both of these services at DAGMAR Marketing, and many of our clients take advantage of both. For some clients, however, just one service meets their business goals, and we don’t sell our clients any services they don’t need. If you’re interested in how our SEM and SEO services can help your business, please get in touch for a free consultation. We’ll be glad to make recommendations on the services that we believe will get you the best results.

Want to know more? Download our free eBook
on how to choose a digital marketing agency.

Companies We’ve Worked With

Digital Marketing Guides

Digital marketing can be complex.
We break down the moving parts in our digital marketing guide series.
  • How to Conduct a PPC Audit for Your Law Practice

    Get the Guide
  • How to Conduct the Ultimate PPC Audit for Your HVAC Campaigns

    Get the Guide
  • Optimize Your Pest Control Company’s PPC Campaigns With The 3 R’s

    Get the Guide
  • How To Audit Your PPC Campaigns For Your Dental Office

    Get the Guide

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Inside Look at a Google Search Meeting

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As part of my daily reading I came across this unique video that takes the viewer behind the scenes into a Google Quality Search meeting.   One thing I liked was how informal this meeting was.  You can see  Amit Singhal who is Senior VP at Google mixed with what looks like recent college grads in a […]

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DAGMAR Marketing
25 N. Market St., Suite 500
Jacksonville, FL 32202

(904) 270-9778
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© DAGMAR Marketing 2021
25 N. Market Street Suite 500 Jacksonville, Florida 32202
  • Services
    • Search Engine Optimization
    • Pay Per Click Management
    • Local SEO
    • Website Design
    • Content Development
    • Social Media Advertising
  • Industries
    • Pest Control
    • Law Firms
    • Plastic Surgeons
    • HVAC
    • Dental Practices
  • About
  • Our Results
  • Blog
  • Guides
  • Contact