Law Firm Marketing Statistics Law firm marketing should be on your radar if you’ve just started a private practice or want to attract more clients to your established firm. At the same time, you may be hesitant about getting started because you’re unsure if this investment will be worthwhile. About Law Firm Marketing Lawyer marketing […]

Updated/reviewed 2023 PPC Statistics Curious about PPC? If you’ve been wondering how pay-per-click advertisements work and if these ads would be a good idea for your business, there are a few things you should know. For starters, PPC can be a valuable asset to your team, or it can be a major setback if you aren’t […]

Getting Started For many businesses, generating quality leads is one of its biggest challenges. With an advertising revenue of over $131 billion in the U.S alone, Google is the perfect go-to platform to help your business be seen online by your target audience. From Google Ads to Google Local Services Ads, there are a handful […]

When it comes to generating local leads, Google search engines can be a company’s best friend or worst enemy. 4 in 5 consumers use search engines to find local information. That must mean if you invest in online advertisements, it can automatically convert more local users into customers, right? Wrong. Most users performing high-intent searches […]

Did you know that 97 percent of consumers use online resources to shop locally? This gives the term “window shopping” a whole new meaning. Instead of traveling shop to shop to weigh out all of the local options, users are now relying on Local Services Ads to connect them with relevant businesses in their neighborhood. […]

Navigating the world of Local Services Ads can be intimidating at first. Whether your area is congested with competitors or rural in nature with a small population and an even smaller list of local businesses, each environment comes with its own unique advertising challenges. With proper LSA management, your business can provide Local Services Ads […]

On March 30, 2021, Google unveiled its plans to release FLoC—a proposed alternative to third party cookies that claims to offer more user privacy—while still tracking users to provide advertisers with the information they need. Sounds like a good thing, right? But the more we began to hear about it, the more concern is growing […]

Back in September 2020, Google Ads changed their search queries so that searches without a “significant” amount of data will no longer show in search query reports. This ultimately reduced visibility in Google Ad campaigns and caused concern amongst agencies & advertisers who rely on the reports to optimize their campaigns performance. Unfortunately, the announcement […]

Since 2014, Google has been adjusting how it interprets user queries. It allowed for variants and misspellings, omitted the need for prepositions, and can now even recognize similarities between a variety of terms. Now, in February 2021, Google is changing again. Before diving into the most recent change, let’s touch on some important terms as […]

When you’re investing in pay-per-click (PPC) campaigns for your law firm, keep in mind that your landing pages have a critical role in improving your ROI and converting more visitors to qualified leads. Lawyers who link their paid ads to the home page or practice area pages on their websites are missing one of their […]

Use Retargeting to Generate New Legal Client Leads Visitors come to your law firm’s website because they have some type of need. They may be looking for your phone number, seeking more information about your firm as part of their research for themselves or a family member, or ready to hire an attorney to help […]

A quick Google search for any type of attorney will return several paid ads. Most law firms are in very competitive markets, and pay-per-click (PPC) advertising can be an effective way to ensure your firm is more easily seen online. But, PPC management can be a daunting task if you’re new to PPC. This guide […]