How much should you pay for local SEO?

How much should you pay for local SEO?

The question “How much does local SEO cost” is perhaps better stated as “What’s the value of local SEO?” The key to gauging that value is understanding how it works, what benefits it delivers, and the effects that your choice of an SEO provider can have on costs and on results. The average local SEO […]

Google puts the squeeze on local search results

Google puts the squeeze on local search results

It’s official: Google has reworked the way local search results are displayed, removing four of the seven local businesses that get the valuable first-page real estate. The former 7-pack, as our industry calls it, displayed seven local businesses on the SERP (search engine results page), along with full addresses and phone numbers, plus a pin […]

A quick look back at 2014

A quick look back at 2014

Now that 2014 is in the rearview mirror, we can officially state that it was a big year in the world of SEO. It never sits still, of course, but it seems that the rate of change really picked up last year, especially when it came to Google’s updates. This is not an exhaustive list, […]

The real cost of cheap SEO.

The real cost of cheap SEO.

Search-engine optimization (SEO) hasn’t been around as long as most other forms of marketing, so it’s not as well understood. That’s not a problem for businesses that hire reputable SEO consultants who’ve put in the hard work to become experts. Those clients don’t have to be skilled at SEO to realize seriously impressive gains. That […]

Data providers for the new iPhone mapping software

Data providers for the new iPhone mapping software

  Apple released it’s new iOS this week.  One of the largest buzz was around the ditching of Googles Maps for Apples own version.  This will be significant for local businesses as you will want to make sure your local business data has a chance to be pulled up when someone uses the search function. […]

How to add hReview to your website

How to add hReview to your website

Rich Snippets Google has been experimenting with rich snippets for quite a while now. Rich Snippets are extra media showing up in the SERP’s such as gold star reviews and author pics. There are several other categories of Rich Snippets but these were the two I targeted as they are most relevant for my clients. […]