Content can be delivered to an audience through a variety of formats – written word (blogs, websites, ebooks, infographics), images, video, music, and more. Your dentist website and marketing strategy use content to communicate with your audience by providing written copy (blogs, websites), images, videos, social media posts, and more.

Dagmar Marketing specializes in written content, including blog content, dental web content, articles for third-party publications, and more. We can write content on your behalf that smartly conveys information that is useful and to your audience and encourages them to engage with you.

Search engine optimized (SEO) content is content that is done with SEO in mind in order to rank higher on search engine results. SEO content incorporates relevant keywords (without keyword stuffing), is usually long-format (over 600 words), and is written in a way that is easy to understand. Search engines give priority to this type of content as they find audiences enjoy it more, and ultimately, search engines need to put the users first. For example, if someone is looking for “how do I prevent cavities & [city],” search engines will promote posts that use those keywords or phrases, are long enough to adequately cover the topic, and don’t overcomplicate or keyword stuff so reading is enjoyable

Dagmar Marketing always writes content with SEO in mind. We know that writing content isn’t going to impact your dental clinic’s goals if it’s not ranking well and being seen by others. If your website is slow to load, hard to navigate, or not mobile-friendly, people will simply leave it. So, if you write great content but don’t have a website that encourages people to stay, it simply doesn’t work! That is why we recommend first ensuring your website is optimized before posting your new content.

And then, when it comes time to write the content, SEO needs to be a central focus. Creating content that is SEO-focused ensures that the content will actually drive results for you. First, SEO content that uses dental keywords and phrases will help you rank higher than your competitors for local search results. Next, search engines scan pages to ensure they are easy to read. SEO-first content means writing means keeping this in mind. So, while you can and should use dental-industry terms, it shouldn’t be so complicated that a novice reader will be confused. Lastly, good SEO content is long. Long content keeps people on your site longer, which helps you rank better. Additionally, long content gives you the opportunity to cover a topic well, so your reader isn’t left with unanswered questions.

Content is the form of communication, but content marketing is both the production and distribution of content. So, dental content marketing includes deciding what kind of content is needed and how to get it in front of audiences. Promotions can include email sends, social posts, paid advertising, and more. The ultimate goal of dental content marketing is to get the content in front of the right people – individuals who will benefit from the content. This helps to establish a relationship between your dental clinic and the audience as people come back to you for more dental content.

Long-form content is anything that is longer than 600-700 words. Most search engines seem to rank blog posts and other content that is over 2,000 words the highest. This is for a few reasons. First, long-form content increases the time people spend on a page, which is an indicator to search engines that they value what they’re reading. Secondly, long-form content allows for a detailed explanation into the topic, which benefits the readers.

As Dagmar Marketing has a SEO-first approach to all our content, we highly encourage our dental clients to allow us to write long-form content. This ensures the content will be optimized, perform better, and will work towards your business goals.

Dagmar Marketing provides:

• Blogging (long format)
• Landing pages
• Website copy that is SEO-friendly
• Ad copy (PPC ads, social ads, display ads)
• Social media copy
• Email copy
• Articles or blogs for third-party publications
• Customer emails, newsletters, and communications
• Press releases
• Content editing

Dagmar Marketing has a team of content experts that know how to drive results for your dental clinic. And you don’t just have to take our word for it – check out Our Results page for some examples of what we’ve achieved for other clients.