• Skip to primary navigation
  • Skip to main content
  • Skip to footer
DAGMAR

DAGMAR

877-753-0050

  • Services
    • Search Engine Optimization
    • Pay Per Click Management
    • Local SEO
    • Content Development & Marketing
    • Inbound Marketing
    • Website Design
    • Social Media Advertising
  • Industries
    • Plastic Surgeons
    • Law Firms
    • Pest Control
    • HVAC
    • Dental Practices
    • Healthcare
    • All Industries
  • About
    • Meet The Team
  • Our Results
  • Blog
  • Guides
    • Law Firm SEO Guide
    • Plastic Surgery SEO Guide
    • Med Spa SEO Guide
  • Contact

Content Marketing for Dentists

Dental website content that can help your practice thrive.

Generate new patient leads with our expert content marketing for dentists.

Need better performance from your dental practice’s content?

Get in touch for a strategy consultation.

Why content matters for your dental practice.

Did you know that the top three organic search results on Google get 75.1% of all clicks? Search engines like Google put a high value on your website’s content. They want users to find exactly what they’re looking for quickly and efficiently. Your content helps them do just that.

Content marketing for dentists is one of the primary ways to stand out from the competition. You can provide free and useful content to your current, past, and future patients. A steady stream of quality content will build up your reputation as an expert and help you strengthen your relationship with your audience. Content is the key to ensuring that prospective patients see your website before they see your competitors’.

How can our content services help your dental practice succeed?

How can our content services help your dental practice succeed?

Let’s talk about it!

Get in Touch With Us!
A Proven Content Marketing Strategy for Dentists

A Proven Content Marketing Strategy for Dentists

We start your dental marketing with an SEO and approach because you can create the most valuable content ever, but if your website isn’t optimized, it simply won’t get in front of anyone. We’ll conduct an SEO analysis of your current site, from how fast your website loads, to the user experience, and more. Next, we’ll take actions to improve your site as much as possible by removing broken links, reducing image sizes, and improving site speed and navigation. After your site is optimized, it’s time to move onto creating unique, SEO-friendly dental content.

Dagmar Marketing has a team of experienced content specialists. We’ll create authoritative, informative dental content that will reflect your brand and represent you well. How do we know what to write about? Besides having the industry knowledge, we also do a lot of pre-planning that will be the foundation of all your content. First, we conduct a review of what your competitors are doing to understand what is working well and what areas of content they’re missing (that you can fill). Next, we take the time to understand your business goals and how you expect content to help those objectives. Your content strategy will ultimately be built around helping your business overall. Whether you’re looking to expand your patient base, maintain connections with your current patients, or bring back past patients, content can help with it all!

Having a clear understanding of the market and your objectives, Dagmar then creates a dental content marketing plan that will help you become a local leader. Our writing team of published authors, agency copywriters, and professional bloggers can assist with content needs around:

  • Blogging (long format)
  • Website copy that is SEO-friendly
  • Ad copy (PPC ads, social ads, display ads)
  • Social media copy
  • Articles or blogs for third-party publications
  • Press releases
  • DAGMAR took our existing copy and ideas, asked the right questions, did the proper market research, and created a brand that was exactly what we were looking for.

    Bonnie Upright, APR
  • I teamed up with these guys as I was building up my company and they did a phenomenal job of getting me the online presence I needed.

    Jason R., from Yelp
  • DAGMAR did a far better job than what was expected or required, and they are an excellent group of digital marketing experts.

    Owner of Headhunting Firm, from Clutch
Dental Content FAQs

Dental Content FAQs

What is “content?”

Content can be delivered to an audience through a variety of formats – written word (blogs, websites, ebooks, infographics), images, video, music, and more. Your dentist website and marketing strategy use content to communicate with your audience by providing written copy (blogs, websites), images, videos, social media posts, and more.

Dagmar Marketing specializes in written content, including blog content, dental web content, articles for third-party publications, and more. We can write content on your behalf that smartly conveys information that is useful and to your audience and encourages them to engage with you.

What is dental SEO content?

Search engine optimized (SEO) content is content that is done with SEO in mind in order to rank higher on search engine results. SEO content incorporates relevant keywords (without keyword stuffing), is usually long-format (over 600 words), and is written in a way that is easy to understand. Search engines give priority to this type of content as they find audiences enjoy it more, and ultimately, search engines need to put the users first. For example, if someone is looking for “how do I prevent cavities & [city],” search engines will promote posts that use those keywords or phrases, are long enough to adequately cover the topic, and don’t overcomplicate or keyword stuff so reading is enjoyable

Why is content important to SEO?

Dagmar Marketing always writes content with SEO in mind. We know that writing content isn’t going to impact your dental clinic’s goals if it’s not ranking well and being seen by others. If your website is slow to load, hard to navigate, or not mobile-friendly, people will simply leave it. So, if you write great content but don’t have a website that encourages people to stay, it simply doesn’t work! That is why we recommend first ensuring your website is optimized before posting your new content.

And then, when it comes time to write the content, SEO needs to be a central focus. Creating content that is SEO-focused ensures that the content will actually drive results for you. First, SEO content that uses dental keywords and phrases will help you rank higher than your competitors for local search results. Next, search engines scan pages to ensure they are easy to read. SEO-first content means writing means keeping this in mind. So, while you can and should use dental-industry terms, it shouldn’t be so complicated that a novice reader will be confused. Lastly, good SEO content is long. Long content keeps people on your site longer, which helps you rank better. Additionally, long content gives you the opportunity to cover a topic well, so your reader isn’t left with unanswered questions.

What is dental content marketing?

Content is the form of communication, but content marketing is both the production and distribution of content. So, dental content marketing includes deciding what kind of content is needed and how to get it in front of audiences. Promotions can include email sends, social posts, paid advertising, and more. The ultimate goal of dental content marketing is to get the content in front of the right people – individuals who will benefit from the content. This helps to establish a relationship between your dental clinic and the audience as people come back to you for more dental content.

What is long-form content?

Long-form content is anything that is longer than 600-700 words. Most search engines seem to rank blog posts and other content that is over 2,000 words the highest. This is for a few reasons. First, long-form content increases the time people spend on a page, which is an indicator to search engines that they value what they’re reading. Secondly, long-form content allows for a detailed explanation into the topic, which benefits the readers.

As Dagmar Marketing has a SEO-first approach to all our content, we highly encourage our dental clients to allow us to write long-form content. This ensures the content will be optimized, perform better, and will work towards your business goals.

What type of content can Dagmar provide to dental practices?

Dagmar Marketing provides:

  • Blogging (long format)
  • Landing pages
  • Website copy that is SEO-friendly
  • Ad copy (PPC ads, social ads, display ads)
  • Social media copy
  • Email copy
  • Articles or blogs for third-party publications
  • Customer emails, newsletters, and communications
  • Press releases
  • Content editing

Why should I use Dagmar Marketing for my dental content marketing needs?

Dagmar Marketing has a team of content experts that know how to drive results for your dental clinic. And you don’t just have to take our word for it – check out Our Results page for some examples of what we’ve achieved for other clients.

We Know Our Stuff and Others Agree.

  • bing PPC Partner badge
More About Us

Want to know more? Download our free eBook
on how to choose a digital marketing agency.

  • This field is for validation purposes and should be left unchanged.

Digital Marketing Guides

Digital marketing can be complex.
We break down the moving parts in our digital marketing guide series.
  • Long-form Content: Why it’s Crucial – and How to Write Quality Posts

    Get the Guide
  • How To Create a Great Content Marketing Plan for Your Dental Practice

    Get the Guide
  • Local SEO Guide
    for Dentists and Dental Practices

    Get The Guide

Recent Posts

Will the Rise of AI-Generated Content Impact Your Business?

ai generated content featured impacting businesses

Times have changed and our content creation process is beginning to look much different than it used to.  With the rise of AI-generated content, the idea of replacing a human writer with various AI-tools on the market has become wildly popular. By 2025, Forrester predicts that 7% of US jobs will be replaced by cognitive […]

Pest Control Marketing: Content Ideas for Your Blog

pest control marketing content ideas for pest control blog

One of the best ways to get your company’s name in front of people searching online for pest control is through local SEO, and regularly publishing blog content is an essential part of local SEO and pest control marketing success. If you’ve never published blog posts for your pest control company or you’re finding it […]

How To Market Your Local Business With Content

Are you new to online marketing for your small business? Or do you just need ideas for what to write about to market your local business online? You’re not alone! Many of the small business owners we work with know they need to have more (and better) content, but don’t know where to start. In […]

Spend Wisely on Content Writing

spend wisely on content writing

We’ve written about the cost of local SEO and national SEO, but what about the price of the content that drives nearly every aspect of online marketing? As with SEO, a better way to frame the question is from the perspective of the value of content writing. Can you afford inexpensive writers? Technology makes it possible for […]

Getting Started With Content Strategy

How To Get Moving With Content Strategy

No digital marketing plan is complete without a content strategy. Content is the currency of the web and marketing, and Google continues to increase the influence of high-quality, relevant content on rankings in its search results. Developing a cohesive plan for your content — or just knowing where to start — may seem like a […]

Move over content — intent is king.

keyword development

The “marketing is art and science” theme may be overused (guilty as charged), but in this age of endless data, it’s often true. We particularly see it in keyword development today, which barely resembles the simple process we used in the beginning. Rand Fishkin’s Whiteboard Friday on keyword repetition last week really underscored for me […]

How To Add and Verify Google Plus Authorship on Your Blog in Two Easy Steps

add google plus authorship

Have you ever done a search and noticed that some results have a nice little headshot next to them? That sweet little picture that draws your eye in and makes you want to read more is Google+ Authorship. If you run a blog or site, you probably want to have that neat feature for your […]

InBox: Marketing Tips You Can Use Right Now

Fresh content, right on time. Join our subscriber list.

  • This field is for validation purposes and should be left unchanged.

Footer



Ready for fresh marketing ideas or just have a question? Please get in touch!

DAGMAR Marketing
25 N. Market St., Suite 500
Jacksonville, FL 32202

(904) 270-9778
  • Jacksonville Digital Marketing Agency
  • SEO Jacksonville
  • Jacksonville Local SEO Services
  • Jacksonville PPC
  • Pay Per Click Management
  • Local SEO
  • Website Design
  • Content Development & Marketing
  • Social Media Advertising
  • Service Area Map
  • Our Results
  • Blog
  • Digital Marketing Guides
  • DAGMAR Careers
  • Linkedin
  • Twitter
  • Facebook

© DAGMAR Marketing 2023
25 N. Market Street Suite 500 Jacksonville, Florida 32202
  • Services
    • Search Engine Optimization
    • Pay Per Click Management
    • Local SEO
    • Content Development & Marketing
    • Inbound Marketing
    • Website Design
    • Social Media Advertising
  • Industries
    • Plastic Surgeons
    • Law Firms
    • Pest Control
    • HVAC
    • Dental Practices
    • Healthcare
    • All Industries
  • About
    • Meet The Team
  • Our Results
  • Blog
  • Guides
    • Law Firm SEO Guide
    • Plastic Surgery SEO Guide
    • Med Spa SEO Guide
  • Contact