How Ace Walco Went from 0 to 60 in 4 Months
Overview
Ace Walco came to Dagmar Marketing with more than 90 years of experience providing pest control services to New Jersey homeowners. With a strong brand, Ace Walco needed a strategy to help them show up where customers are searching now: AI platforms.
We started working with Ace Walco in March 2026, when they had zero traffic coming to their site from AI sources. Over the next four months, we created location page content, optimized title tags and meta descriptions, and implemented schema designed to help search engines and AI platforms better understand their website.
By June 2026, Ace Walco had received 60 sessions from AI sources, along with strong engagement from those visitors.
Results
60
New Sessions in 4 Months
42
Engaged Sessions
58
Active Users
70%
Engagement Rate
AI Website Traffic/ AI Traffic Trend
Distribution by LLM
Target Demographics
Resides in:
Ace-Walco service area ZIP code throughout: New Jersey and Staten Island
Searches for:
Pest Control (Ant, Bee/Wasp, Flea/Tick, Roach, Rodent, Spider), Mosquito Control, Termite Control, or Bed Bug Control
Our Approach
When Ace Walco partnered with Dagmar Marketing in March 2026, the goal wasn’t simply to improve traditional organic rankings. We also wanted to strengthen the signals that help search engines and AI platforms understand who Ace Walco is, what services they provide, and where they provide them.
Our initial work focused on improving the structure, relevance, and clarity of the website through:
- Creating and optimizing location-specific content
- Improving title tags and meta descriptions
- Implementing structured data to give search engines and AI platforms clearer information about the business and its services
- Strengthening the website’s overall local search presence and service-area relevance
- Reviewed and improved citations across major directories
Rather than treating AI visibility as a separate marketing channel, the strategy focused on building a stronger search foundation that could support visibility across Google Search, AI Overviews, ChatGPT, Gemini, and other emerging search experiences.
Milestones
Mar 2026
Partnership Begins
Ace Walco began working with Dagmar Marketing with no measurable website traffic coming from AI sources.
Apr-May 2026
Building the Foundation
Dagmar began improving Ace Walco’s search presence through location page content, metadata optimization, and structured data implementation designed to make the site’s services, locations, and business information easier for search engines to understand.
June 2026
AI Visibility to Website Traffic
Within four months of beginning the campaign, Ace Walco generated 60 sessions from AI sources, including traffic associated with ChatGPT, Google AI experiences, and Gemini.
About Our Client
Ace Walco has been protecting New Jersey homes and businesses from pests for more than 90 years. The company provides professional pest control services throughout its New Jersey service area, combining decades of local experience with modern pest management solutions.
With an established brand and long history in its market, Ace Walco partnered with Dagmar Marketing to strengthen its digital presence and reach customers across both traditional search and the rapidly evolving AI search landscape.
Industry: Pest Control
Market: New Jersey & Staten Island
Services: Residential and commercial pest control
Dagmar Partnership Began: March 2026
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