How Noosa Pest Management Converted 162% More Paid Leads Year-Over-Year (YoY)
Overview
Since 2006, Noosa Pest Management has been providing reliable residential and commercial pest control solutions to households in North & South Carolina. As a local, family-owned company, acquiring more pest control business and controlling more pest infestations for families in the area is their number one goal.
Here’s how these certified pest control experts grew service sign-ups year-over-year (YoY) after signing up with Dagmar.
Results
162%
Increase in phone/form conversions
48%
Increase in conversion rate
77%
Increase in click-through rate
162%
Increase in pest control leads
140%
Increase in termite leads
17%
Decrease in cost per lead (CPL)
Conversions
Conversion Rate
Target Demographics
Resides in:
Charlotte, NC (Designated Market Area (DMA) 3-mile radius)
Our Approach
When we combined Noosa’s passion to boost pest control conversions with Dagmar’s mission to provide its clients with indispensable digital marketing services, it resulted in a wildly successful PPC campaign.
First, we defined Noosa’s goals and objectives. Next, we applied our expertise and considered industry best practices to craft an effective PPC strategy that could multiply pest control customers, while leaving its competitors dropping like flies.
Once we analyzed our results for May, June, and July, then compared them to the previous year, we noticed a staggering 169% increase in phone leads and form lead conversions. Here’s how we made it happen.
Created an effective PPC Search campaign targeting relevant areas of expertise and services that were valuable for our client
Developed custom landing pages that were designed to attract new prospects and capture leads
Defined and tracked lead generation goals to measure the success of our client’s PPC campaigns
Constructed an easy-to-read reporting dashboard to deep dive into campaign analytics
Established a strong relationship with our client from day one by coordinating at least two touchpoints per month to promote transparency and collaboration
Milestones
70%
Increase in form and phone leads (Compare 90 days vs. Previous Period)
140%
Increase in termite control leads in 90 days (vs. Previous Period)
313%
Increase in pest control leads (Compare 90 days vs. Previous Period)
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