How Waynes Pest Control Improved Rankings and Gained Clicks and Impressions in 6 Months
Overview
The client felt that their existing site was outdated and needed a new look. The original site was also in a propriety web platform that limited the customizations available for content, images, buttons, and SEO optimizations.
Results
96%
Increased Impressions
increased non-branded impressions for “pest control” queries.
134%
Increased Clicks
non-branded clicks for “pest control” queries
50.7%
Rankings Increase
of tracked terms saw an increase in rankings after launch.
Post Launch: April 17 – Oct 20 vs Previous Year
Keyword Rankings Since Site Launch
Organic Traffic by Device
Results Post Site Launch
Our Approach
We redesigned and hosted the site on WP Engine to make it easier for the client to manage. The new design retained the same colors and elements but presented them in a more user-friendly and visually appealing way. Examples include:
Milestones in first 6 months
14.8K
96% increase in mobile clicks
2.8K
58% increase in clicks on desktop
1.1K
134% increase in non-branded queries clicks
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