How Simona V. Pautler M.D., F.A.C.S. Boosted Organic Traffic 40% in 6 Months
Overview
Dr. Simona V. Pautler, a renowned plastic surgeon in the Pittsburgh area, recognized the need for a website redesign to expand her clinic’s online presence and improve local rankings. As her practice offers a wide range of cosmetic procedures, it was crucial to create a user-friendly site that reflected her expertise and approach while attracting potential patients.
Results
38.4%
Increase in Organic Sessions
67.8%
Increase in New Users
79.72%
Increase in Non-Branded Impressions
70.84%
Increase in Non-Branded Clicks
454.05%
Increase in Click Through Rate (CTR)
Organic Results: last 6 months vs previous 6 months
Organic Users
Target Demographics
Women
in the mid-20 to 60 range
Geography
Pittsburgh and surrounding areas
Our Approach
Our comprehensive SEO strategy aimed to grow the client’s website traffic and optimize local keyword rankings by addressing several critical areas:
Developing content targeting high-value keywords to drive organic growth and engage visitors.
Optimizing web pages, ensuring each is designed to rank effectively in search engines.
Optimizing website architecture to improve navigation and the user experience, making it easier for search engines to crawl and index pages.
Adding structured data markup to improve search engine understanding of the site’s content, leading to targeted search results and better visibility.
Adding internal links to boost page authority and ensure link equity throughout the site to rank better for targeted keywords and drive site traffic.
Correcting technical errors affecting site performance to improve rankings and the user experience.
Enhancing the client’s Google Business Profile to increase local visibility and attract more local searches.
Milestones in first 6 months:
457.17%
Ranking keywords in the top 3 search results
481
Non-branded clicks
9.27%
Organic pageviews
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