We’re especially grateful this year to reach December with a healthy business and a roster of great clients who make it possible. As the year comes to a close, we’re revisiting some of the blog posts that we hope offered information that helped your business stay on track.
How to Help Local Businesses During the Pandemic
One thing that came clearly into focus this year was how much we all depend on one another, both individually and as communities. Companies in every type of industry took a hit, not least of all the small businesses in our own neighborhoods. In addition to making a concerted effort to buy from locally owned, independent businesses, there’s one more simple thing we can do to help them survive: Boost them online. This post gives you some tips on how to do that.
What to Know About Google’s New Core Update
Our standard position on Google’s frequent algorithm updates is don’t spend all of your time chasing them—just maintain solid SEO practices to avoid suffering huge fluctuations in your rankings. This is good advice, but you still have to take a few minutes to be sure you understand the potential effects of major updates, such as the core update on May 4 of this year.
Localized Social Media Marketing Success in 2020: Lessons for Small Businesses
No matter what type of business you’re in, if you have multiple brick-and-mortar locations in various areas, each one should be treated as a standalone business for purposes of effective SEO and overall digital marketing. To a customer, that one location in their neighborhood is a single business, and that’s how they’ll go about finding it online. Even if you don’t have multiple locations, this post on localized social marketing has plenty of takeaways for grabbing more opportunities to promote your business by engaging with customers across social media channels.
Our Top 10 Tips for Better Local SEO
Eighty-eight percent of local business searches lead to a phone call or visit to a business within 24 hours. If you’re not taking advantage of the power of local SEO to make sure you rank highly on search engine results pages, you may be leaving money on the table. This quick list distills the local SEO fundamentals that increase your visibility to local consumers.
How to Conduct Your Own Quick Local SEO Audit
Local SEO isn’t a set-it-and-forget-it marketing tool. Getting the most from every dollar you spend on it requires regular checkups to make sure there aren’t any gaps in your plan or spots that need tweaking, whether those result from not having implemented everything you need from the beginning or from changes in Google’s ranking factors that you may have not been aware of. We put together a list of quick local SEO audit tasks to give your online presence a tune-up.
5 Tips: How to Create the Best Lawyer PPC Landing Pages
Our law firm clients are becoming almost as savvy about digital marketing as they are about the law! They know their next clients are searching online for an attorney and that the competition online is fierce. One of the strategies we see law firms turning to in increasing numbers is pay-per-click advertising, which is a super-power for the firms doing it right. And doing it right means paying close attention to each part of a PPC campaign, particularly landing pages. While this post speaks to lawyers, you’ll find some good tips for best-practice landing page development no matter what type of services or products you sell.
Pest Control Marketing: Content Ideas for Your Blog
The demand for pest control services is growing, but so is the number of service providers as everyone from landscapers and home improvement contractors add pest control as a sideline. As with so many other types of service-based businesses, prospective customers are likely to engage with the companies at the top of search engine results pages, and content is one of (if not the) most important elements of a high-performing, long-term and sustainable local SEO strategy. The problem? Small business owners such as those in pest control probably don’t have content publishing on their resumes. The solution? Our post on blog content ideas is a good start.
Looking ahead
After a year that held changes with a scope that no one could have predicted, it’s a bit bold to try to predict what’s to come in 2021. One thing we think we can count on, though, is the continuation of the trend to move more of what we do online. Work, school, meetings, shopping, family and social interactions—things to do are getting done digitally in all kinds of new ways. We’ll keep doing all we can to make the most of digital tools for our company, our clients, our families, and our communities. If we can help you do that, too, just let us know.
Mary McDonald
Latest posts by Mary McDonald (see all)
- Free Local SEO Tools & Resources for Small Business - January 19, 2021
- 2020 Blog Post Roundup - December 21, 2020
- Pest Control Marketing: Content Ideas for Your Blog - November 30, 2020
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