Conversion Optimization: What Boomerang Champions Can Teach Us
First of all, yes: There really are boomerang competitions and champions! In fact, a member of the DAGMAR Marketing team has met numerous premiere…
May 3, 2017
Role of Risk in Boomerang Throwing and Conversion Optimization
Ten-time world champion boomerang thrower Chet Snouffer is not afraid to take risks in his athletic endeavors—in fact, he takes them often. Risk-taking has…
What a Boomerang Expert Taught Us about Multivariate Testing
Barnaby Ruhe is a fan of freestyling during boomerang competitions and is credited with inventing the foot catch. To accomplish this, Barnaby needed to…
Conversion Optimization Failure? Are You Sure? Here’s a Boomerang Analogy
In boomerang competitions, there are multiple events per competition, each with its own rules and with boomerangs tailored to the parameters of the event.…
Importance of Laser-Targeted Unique Value Propositions
Bryan Clayton, CEO of GreenPal, provides a perfect example of the importance of the right business value proposition, one that gets potential customers to…
Digital Marketing for Startups: Customizing Your Strategy
You’ve created a product or innovation that solves a commonly held problem and now you’re ready to tell the world about it – or…
Choosing a Digital Marketing Agency? Watch for These Red Flags.
It can happen to the best of us: You enter into an agreement with a marketing agency, consultant or service provider even though you…
How to Set The Right Marketing Goals
Hitting the road with no destination in mind is probably on a few bucket lists, but it’s not the kind of adventure on which…
What to Ask Before Hiring a Digital Marketing Agency
Digital marketing is often a large investment, but with the right agency partner, the returns in terms of business growth can be significant. Finding…
Digital Marketing: In-house or Outsource?
Once you’ve decided to increase your investment in digital marketing, your next decision is whether to expand your internal marketing team, outsource to an…